Spinwise

Spinwise is a new online casino platform offering slots, table games, and live dealer experiences. As a new entrant, they faced the challenge of quickly building a user base and establishing a competitive presence. Leveraging Blockchain-Ads' programmatic network and advanced targeting capabilities, Spinwise ran a successful campaign that acquired new depositors and achieved a 3.52x return on ad spend.

Campaign Overview

Spinwise invested $10,000 in Ad spend for a 30 days advertising campaign through the Blockchain-Ads network, aiming to:

• Acquire new depositors efficiently
• Maximize return on the initial budget
• Attract high-value users for long-term growth
• Establish a strong foundation in the online casino market

Strategy

To achieve these objectives, Spinwise used Blockchain-Ads Web3 targeting capabilities to identify and reach potential users interested in online gaming. The campaign targeted the following parameters:

• Web3 Audience targeting: Web3 Gamers, High Value Players, Sports Betting, PlayToEarn
• Wallet Targeting: Metamask, Trust, and Coinbase
• Chain Targeting: Ethereum, Polygon, and Solana
• Portfolio balance: $500 - $1,500

Creative Testing: Rapid A/B testing was conducted on various ad creatives to identify the most effective messages and formats. This included interactive banners and video ads designed to capture user attention.

‍Retargeting Strategies: The campaign implemented retargeting to re-engage users who interacted with Spinwise's ads but did not initially convert. This improved overall conversion rates and lowered CPA.

Results

The campaign delivered solid results for Spinwise while maintaining an average CPA of $20.75 and delivering a strong ROAS of 3.52x:

• Acquired 482 new depositors
• Generated $35,210 in deposit volume‍
• Total Impressions: 1.05 million‍
• Total Clicks: 19,235

These outcomes established a strong foundation for Spinwise's future growth in the online casino market. The strategic use of Blockchain-Ads' targeting and creative optimization resulted in a positive start for the platform.