EstateX

EstateX, a pioneering platform in Real Estate asset tokenization, aimed to become a leader in their field. Despite strategic partners like Microsoft and having an all-star team, they faced the challenge of scaling their reach and attracting crypto investors to ensure a successful pre-sale, particularly during adverse market conditions. Using Blockchain-Ads' advanced Web3 audience targeting and multi-phase campaign strategy, EstateX achieved remarkable results, including a pre-sale sellout in under 3 minutes.

Campaign Overview

The EstateX Team implemented two campaigns to achieve their main goals of driving user registrations and increasing token presale value. The first campaign focused on attracting potential investors and driving initial registrations. The second was a KYC-focused retargeting campaign aimed at converting registered users into verified investors through KYC completion.

Strategy

The campaign utilized several key Web3 targeting features of the Blockchain-Ads platform:

• ‍Web3 Audience Targeting: Focused on DeFi enthusiasts, NFT Collectors, Web3 Natives, Blockchain Technology adopters, Finance Users, and High-Value Players
• Hyper-Targeted Web3 Campaigns: Combined wallet history and chain activity to reach qualified RWA investors
• Crypto Portfolio Targeting: Targeted users holding $10,000 - $100,000, ensuring sufficient liquidity for token purchases.

The second campaign focused specifically on retargeting registered users to convert them into verified investors through KYC completion and encourage token purchases. This retargeting strategy included:

• Custom Audience Creation: Using data from the initial campaign to create a tailored audience of registered users
• Personalized Messaging: Crafting ad content that emphasized the importance of KYC completion and the benefits of early token purchase
• Urgency Creation: Implementing countdown times and limited-time offers to drive KYC completion and token purchases

This strategic approach allowed for a targeted funnel, separating top-of-funnel awareness from bottom-of-funnel KYC completion, ultimately contributing to the presale's success.

Results

The campaign achieved these remarkable results while keeping a reduced CPA for sign-ups at $5 and for completed KYC at $40:

• Pre-Sale sellout in under 3 minutes
• Raised over $3M total

These outcomes demonstrate the platform's ability to target high-value crypto investors even during adverse market conditions.

Why it Worked

EstateX's success can be attributed to several factors:

1. Effective Use of Blockchain-Ads Targeting: By utilizing specific Web3 targeting of high-value DeFi/NFT investors ($10k+ portfolios), we ensured qualified leads, driving $3M presale via crypto-native audiences.
2. The retargeting funnel converted registrations to KYC completions ($40 CPA) using urgency and personalized messaging for a fast 3-minute sellout.
3. Strategic Campaign Structure: Running two campaigns allowed for more efficient targeting and retargeting.

Conclusion

This case study demonstrates that market timing is not the sole determinant of success in the crypto space. EstateX's comprehensive approach, combined with Blockchain-Ads' powerful targeting capabilities, positioned them to become one of the largest IDOs of 2023, less than a year after launching their marketing push.