PlayZap

PlayZap, a competitive casual gaming platform that leverages play-to-earn (P2E) mechanics, launched a targeted user acquisition campaign using Blockchain-Ads. The goal was to attract paying gamers, increase the average revenue per user (ARPU), and drive sign-ups. Through precision targeting, PlayZap achieved significant user growth and strong financial returns while maintaining a cost-effective acquisition strategy.

Campaign Overview:

The campaign ran for 30 days with a budget of $30,000 and focused on acquiring new paying gamers and increasing platform engagement. By utilizing Blockchain-Ads, PlayZap was able to target users interested in skill-based games and crypto rewards, encouraging them to sign up and make their first transactions on the platform. The campaign targeted both casual gamers and players already involved in blockchain and P2E ecosystems.

Targeting Strategy:

• Target Audience: The campaign focused on crypto gamers, P2E enthusiasts, and casual gamers who enjoy skill-based competitions.
• On-chain Behavior: Ads were targeted at users who had engaged in decentralized gaming platforms and had prior experience with blockchain-based games and transactions.
• Revenue-Generating Gamers: Special attention was paid to attracting users with a high likelihood of making in-game purchases and engaging with PlayZap's native $PZP token for staking and gameplay enhancements.

Campaign Results:

The campaign exceeded expectations in both user acquisition and revenue generation, delivering the following results:

• Paid Gamers: Over 1,250 new paid gamers signed up and made transactions on PlayZap.
• Average Revenue per Player (ARPU): The campaign saw a 23% increase in ARPU, with an average revenue of $1,456 per player, reflecting high engagement and spending from new users.
• Cost per First Transaction: The cost to acquire a player’s first transaction was $23, indicating efficient spending to convert sign-ups into paying users.
• Cost per Sign-Up: $4.77, demonstrating cost-effective acquisition of new users and expanding PlayZap’s player base.

These metrics highlight the campaign's success in not only driving new player sign-ups but also converting those users into paying customers with high lifetime value.

Payout Model:

The campaign followed a Cost Per Acquisition (CPA) model, ensuring that PlayZap only paid for tangible results such as sign-ups and first transactions. With a cost per sign-up of $4.77 and cost per first transaction of $23, the campaign was highly efficient in scaling user acquisition and generating revenue.

Conclusion:

PlayZap’s user acquisition campaign using Blockchain-Ads was highly successful, resulting in over 1,250 paid gamers, a 23% increase in ARPU, and an average revenue per player of $1,456. The campaign's $4.77 cost per sign-up and $23 cost per first transaction reflect the platform’s ability to attract and convert users efficiently. This case study demonstrates the power of targeted advertising in driving both user growth and revenue in the P2E gaming space, solidifying PlayZap’s position as a leader in competitive, skill-based gaming.

‍