PlayZap

PlayZap is a competitive casual gaming platform that leverages play-to-earn (P2E) mechanics. The company wanted to attract high-value players to their platform and increase their average revenue per user. PlayZap utilized Blockchain-Ads' advanced targeting features to run a successful campaign, significantly boosting user acquisition and ARPU.

Campaign Overview

The campaign targeted both casual gamers and players already involved in blockchain and P2E ecosystems. PlayZap aimed to reach users interested in skill-based games and crypto rewards, encouraging sign-ups and first transactions. With a $30,000 budget, they launched a 30-day user acquisition campaign to acquire new paid gamers and increase average revenue per player (ARPU).

Strategy

The campaign focused on attracting users familiar with decentralized gaming platforms and blockchain transactions to maximize engagement.

• Web3 Audience Targeting: The strategy targeted PlayToEarn enthusiasts and high-value players who understand the benefits of competitive casual gaming and crypto rewards.
• Wallet Targeting: Ads were directed at users of popular wallets like Metamask, Trust, and Coinbase, ensuring outreach to those experienced in crypto transactions.
• Chain Targeting: The campaign identified users engaged with Ethereum, Polygon, and Solana to reach a community already invested in blockchain gaming.
• Portfolio Balance: By focusing on users with balances between $1,500 - $10,000, PlayZap aimed to attract players likely to make in-game purchases and engage with the platform's native $PZP token.

PlayZap prioritized attracting users with a high likelihood of making in-game purchases and engaging with the platform's native $PZP token.

Results

The campaign delivered these exceptional results while maintaining a $23 cost per first transaction and a $4.77 cost per signup:

• Paid Gamers: Over 1,250 new paid gamers signed up and made transactions.
• Average Revenue per Player (ARPU): 23% increase, with an average revenue of $1,456 per player.

Conclusion

PlayZap's user acquisition campaign using Blockchain-Ads proved highly successful. It resulted in significant user growth and increased ARPU, solidifying PlayZap's position in the competitive P2E gaming space. The campaign's efficiency in attracting and converting high-value users demonstrates the power of targeted advertising in the blockchain gaming industry.