Playbet

Playbet is a fast-growing online casino platform offering slots, live dealer games, and sports betting. The platform faced challenges in scaling its customer base while maintaining a low cost per acquisition and attracting high-value users. Playbet utilized Blockchain-Ads' network to run a targeted campaign, resulting in 1,467 new depositors and a massive increase in trading volume.

Campaign Overview

The platform allocated a $30K ad spend budget to run a 30 Days campaign through Blockchain-Ads' network. Playbet aimed to run a cost-effective user acquisition campaign that would achieve the following objectives:

• Acquire new depositors efficiently
• Attract users with high lifetime value (LTV)
• Drive substantial deposit volumes

Strategy

To achieve these objectives, Playbet utilized Blockchain-Ads' programmatic ad network to reach and convert high-value users most likely to engage with online gaming and casino platforms. The campaign focused on:

• Web3 Audience Targeting: Targeting DeFi Trading and Finance Users
• Wallet Targeting: Focusing on Metamask and Coinbase users
• Chain Targeting: Ethereum and Binance Smart Chain
• Portfolio Balance: Targeting users with balances between $1,500 and $10,000

To improve conversion rates, retargeting was used to re-engage users who interacted with Playbet's ads but did not initially convert, helping to lower the overall CPA. The team also developed a variety of high-impact creatives, including interactive banners and video ads, which were tested and optimized throughout the campaign to identify the best-performing formats.

Results

In just one month, Playbet leveraged Blockchain-Ads' network to drive significant user acquisition and deposits while maintaining an average CPA of $20.42 and gaining 3.96x ROAS. The campaign delivered exceptional performance, including:

• New Depositors: 1,467
• Deposit Volume: $118,930
• Total Impressions: 3.15 million
• Total Clicks: 58,742

Why it Worked

1. Precise targeting allowed Playbet to reach users with a high propensity for online gaming, resulting in a lower CPA and higher conversion rates
2. The dynamic retargeting strategy effectively re-engaged potential customers, increasing the likelihood of conversion and deposit.
3. Creative optimization ensured that the most effective ad formats were used, maximizing engagement and click-through rates
4. The strategic budget allocation across BlockchainAds' network of 10,000+ partner websites ensured maximum visibility and reach

Conclusion

Through the strategic use of Blockchain-Ads' advanced targeting and programmatic network, Playbet successfully acquired a substantial number of high-LTV depositors while maintaining a sustainable CPA. This campaign demonstrated the effectiveness of Blockchain-Ads in driving impactful results for iGaming platforms.

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