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iGaming

Playbet Case Study

Playbet achieved high-LTV depositor acquisition through strategic audience targeting and optimization.

Playbet
1,467
Total Conversions
$118,930
First-Time Deposits
$20.45
Cost Per Acquisition
3.96x
Return on Ad Spend
industry
iGaming
Duration
30 Days
Key Markets
$30,000
Objective
Strategic audience targeting combined with competitor analysis delivered exceptional depositor acquisition results.

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About
Playbet

Playbet is a fast-growing online casino platform offering slots, live dealer games, and sports betting. The platform faced challenges in scaling its customer base while maintaining a low cost per acquisition and attracting high-value users. Playbet allocated a $30K ad spend budget to run a 30 Days campaign through Blockchain-Ads' network. Playbet's primary goal was to acquire high-LTV depositors at a sustainable CPA while driving first-time deposits.

Campaign Overview and Strategy

The platform

  • Audience Targeting: Targeted High Value Casino Players and Sports Bettors interested in Gambling Watchers and Mobile Gaming for audiences invested in high-stakes gaming experiences.
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  • Competitor Analysis: Tracked users interacting with rival gaming platforms to convert active players seeking better experiences.
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  • Creative Optimization: A/B tested video ads and banners emphasizing instant payouts and jackpots to maximize conversion rates.
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  • Dynamic Retargeting: Re-engaged users who viewed ads but didn't convert, ensuring maximum campaign efficiency.

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Campaign Results

  • New Depositors: 1,467
  • First Time Deposit (FTDs) Volume: $118,930
  • Total Impressions: 3.15 million
  • Total Clicks: 58,742

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Campaign Strategy

  1. Precision Targeting: High Value Casino Players and Sports Bettors ensured outreach to high-LTV audiences.
  2. Strategic Focus: Gambling Watchers and Mobile Gaming interests captured engaged gaming prospects effectively.
  3. Optimization: Creative testing and retargeting maximized conversions within the allocated campaign budget.

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Strategic audience targeting enabled Playbet to acquire substantial high-LTV depositors efficiently. Advanced behavioral targeting delivered sustainable CPA while maximizing first-time deposit volume. This campaign demonstrates effective precision targeting for high-value customer acquisition success.

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