Playbet

Playbet is a fast-growing online casino platform offering slots, live dealer games, and sports betting. The platform faced challenges in scaling its customer base while maintaining a low cost per acquisition and attracting high-value users. Playbet utilized Blockchain-Ads' network to run a targeted campaign, resulting in 1,467 new depositors and a massive increase in trading volume.

Campaign Overview

The platform allocated a $30K ad spend budget to run a 30 Days campaign through Blockchain-Ads' network. Playbet’s primary goal was to acquire high-LTV depositors at a sustainable CPA while driving first-time deposits.

Strategy

Playbet combined Web3 precision with dynamic retargeting to attract crypto-savvy bettors:

• Web3 Audience Targeting: Engaged Sports Bettors, High-Value Players, and Web3 Gamers familiar with crypto risk-reward dynamics.
• Hyper-Targeted Web3 Campaigns: Combined wallet activity (MetaMask/Coinbase), chain data, and portfolio thresholds to reach active crypto bettors.
• Competitor Targeting: Tracked users interacting with smart contracts of rival crypto casinos (Stake.com, Roobet) to convert active bettors.
• Retargeting & Creatives: Re-engaged users who viewed ads but didn’t convert, while A/B tested video ads and banners emphasized instant payouts and jackpots.

Results

In just one month, Playbet leveraged Blockchain-Ads' network to drive significant user acquisition and deposits while maintaining an average CPA of $20.42 and gaining 3.96x ROAS. The campaign delivered exceptional performance, including:

• New Depositors: 1,467
• First Time Deposit (FTDs) Volume: $118,930
• Total Impressions: 3.15 million
• Total Clicks: 58,742

Why it Worked

1. Precision: Targeting sports bettors and high-value players ensured outreach to users already comfortable with crypto-gaming.
   Efficiency: Wallet/chain filters reduced wasted spending on non-crypto audiences.
2. Creative Optimization: Retargeting and creative optimization maximized conversions on a $30k budget.

Conclusion

Through the strategic use of Blockchain-Ads' advanced targeting and programmatic network, Playbet successfully acquired a substantial number of high-LTV depositors while maintaining a sustainable CPA. This campaign demonstrated the effectiveness of Blockchain-Ads in driving impactful results for iGaming platforms.

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