Doge Vision is a platform that combines gaming with cryptocurrency, allowing players to earn and trade tokens while gaming. The company needed to grow its user base and drive interest in its upcoming token presale. Doge Vision partnered with Blockchain-Ads, utilizing its Web3 audience targeting to run a successful campaign that acquired over 25,000 new users and achieved a 6.76x return on ad spend.

Campaign Overview

‍The campaign was designed to attract gamers who are also interested in cryptocurrency, leveraging Doge Vision’s innovative blend of gaming and blockchain technology. Doge Vision aimed to:

• Expand its user base by attracting gamers interested in cryptocurrency
• Generate excitement and participation for the upcoming token presale
• Increase visibility within the Web3 gaming community

‍Strategy

Doge Vision leveraged Blockchain-Ads' advanced targeting capabilities to reach their ideal audience effectively. The strategy focused on three key areas:

• Web3 Audience: Web3 Gamers, PlayToEarn enthusiasts, NFT Collectors, DeFi users, and High Value Players
• Wallet Users: Metamask, Trust, and Coinbase wallet holders
• Chain Targeting: Ethereum, Binance Smart Chain, and Polygon users
• Portfolio Balance: Users with $500 - $10,000 in their wallets

Additionally, the team used a mix of channels, including social media, gaming platforms, and crypto forums, to reach the target audience effectively. They also incentivized engagement by highlighting the benefits of early participation in the token presale, such as bonus tokens and exclusive in-game rewards, to drive interest and urgency.

Furthermore, the Doge Vision campaign employed an approach that combined targeted content drops, gamified ads, and a presale countdown to engage users. The team used teaser videos, interactive mini-games, and community-driven updates to generate buzz and provide a hands-on introduction to the platform. They further retargeted ads to users who previously interacted with the campaign and offered exclusive incentives, further driving strong participation in the token presale, resulting in high engagement and conversions.

Results

With a $25.39 CPA, the campaign drove significant interest in the Doge Vision platform and achieved the following results:

• Gamers Acquired: Over 25,000
• Total Impressions: 35M
• Click-Through Rate (CTR): 1.37%
• Return on Ad Spend (ROAS): x6.76