Total Impressions: 35M | Click-Through Rate (CTR): 1.37% | Gamers Acquired: >25,000 | Return on Ad Spend (ROAS): x6.76

Doge Vision is a platform that combines gaming with cryptocurrency, allowing players to earn and trade tokens while gaming. The company needed to grow its user base and drive interest in its upcoming token presale. Doge Vision used Blockchain-Ads, utilizing its Web3 audience targeting, to run a successful campaign that acquired over 25,000 new users and achieved a 6.76x return on ad spend.

Campaign Overview

The goal was to acquire new users in a bid to expand its user base by attracting gamers interested in cryptocurrency. The campaign was designed to generate excitement and participation for the upcoming token presale, thereby increasing visibility within the Web3 gaming community.

‍Strategy

Doge Vision combined precision Web3 targeting with gamified incentives to attract crypto-savvy gamers:

1. Web3 Audience Targeting: Used a pre-built audience of PlayToEarn gamers, NFT collectors, and DeFi users to reach audiences already invested in crypto-gaming rewards.
2. Wallet & Chain Targeting: Ads targeted Metamask, Trust, and Coinbase users active on Ethereum, BSC, and Polygon—chains with thriving gaming ecosystems.
3. Retargeting with Incentives: Re-engaged users who visited the platform but didn’t convert, offering bonus tokens and exclusive rewards to drive presale participation.
4. Gamified Ad Creatives: Deployed teaser videos and interactive ads to highlight token-earning mechanics, resonating with gamers seeking crypto-integrated experiences.

Results

With a $25.39 CPA, the campaign drove significant interest in the Doge Vision platform while achieving a 6.76x ROAS and the following results:

• Gamers Acquired: Over 25,000
• Total Impressions: 35M
• Click-Through Rate (CTR): 1.37%

Why It Worked

• Precision: Targeting PlayToEarn/NFT audiences ensured outreach to users already motivated by crypto rewards.
• Relevance: Chain/wallet filters prioritized users active in gaming-friendly ecosystems.
• Engagement: Gamified ads and retargeting incentives converted curiosity into action.

Conclusion

Doge Vision's campaign with Blockchain-Ads showcases the power of precise targeting and engaging content in the Web3 gaming space. By leveraging Blockchain-Ads' advanced capabilities, Doge Vision not only expanded its user base but also ensured a successful token presale, setting a strong foundation for future growth in the competitive blockchain gaming market.