Dafabet

Dafabet is a leading online betting and gaming platform offering sports betting, casino games, and live dealer experiences. The platform faced challenges in acquiring new users and driving first-time deposits in a highly competitive market. Leveraging Blockchain-Ads' advanced Web3 audience targeting, Dafabet's marketing partner ran a successful campaign that significantly increased new depositors and deposit volume.

Campaign Overview

The campaign ran for 30 days with an ad spend budget of $45,000 strategically allocated to focus on high-performing channels. Dafabet's marketing partner's primary goal for this campaign was to acquire new users with strong lifetime value (LTV) potential and drive first-time deposits (FTDs).

Strategy

Dafabet combined Web3 precision with tailored creatives to attract crypto-savvy bettors:

• Web3 Audience Targeting: Utilized pre-built audiences of Sports Betting enthusiasts, PlayToEarn, High Value Players, Finance Users.
• Custom Ad Creatives: Tailored ad creatives were developed to resonate with Dafabet's target audience, emphasizing unique features, promotions, and game variety.‍
• Retargeting: Using Blockchain-Ads retargeting capabilities Dafabet's marketing partner was able to retarget users who clicked on the ads but did not immediately sign up or deposit.
• ‍Real-Time Optimization: They continued to use real-time data to refine targeting, optimize creatives, and adjust budget allocation throughout the campaign.

Results

With an average CPA of $12.10, the team not only realized a 5.88x return on ad spend (ROAS), but the campaign achieved these significant results:

• New Depositors: 3,718
• Deposit Volume: $264,320
• Total Impressions: 5.4 million
• Total Clicks: 125,460

This campaign contributed substantially to Dafabet’s growth by expanding its customer base and increasing the overall volume of deposits, demonstrating the effectiveness of targeted digital marketing in the competitive online gaming market.

Why it Worked

• Precise Web3 targeting leveraged wallet activity and portfolio data to reach crypto-savvy users, driving 5.88x ROAS and 3,095 new traders.
• Dynamic retargeting converted engaged users via tailored incentives, reducing CPA by 25% and boosting deposit volume by $264k.
• Real-time optimization refined creatives and budgets daily, achieving a 1.5% CTR across 5.4M impressions.

Conclusion

Dafabet's user acquisition campaign using Blockchain-Ads proved to be a resounding success, significantly expanding its customer base and increasing overall deposit volume. The impressive 5.88x ROAS demonstrates the effectiveness of targeted digital marketing in the competitive online gaming market.
It's important to note that this campaign is just one of many that Dafabet is actively running on Blockchain-Ads (BCA). This brand continues to leverage BCA's innovative features to reach their target audiences and drive impressive results in the competitive online gaming and betting market.