Dafabet

New Depositors: 3,718 | Average CPA: $12.10 | Deposit Volume: $264,320

3,718

New Depositors

$12.10

Average CPA

$264,320

Deposit Volume

5.88x

Return on Ad Spend (ROAS)
No items found.

Dafabet is a leading online betting and gaming platform offering sports betting, casino games, and live dealer experiences. The platform faced challenges in acquiring new users and driving first-time deposits in a highly competitive market. Leveraging Blockchain-Ads' advanced Web3 audience targeting, Dafabet's marketing partner ran a successful campaign that significantly increased new depositors and deposit volume.

Campaign Overview

The campaign ran for 30 days with an ad spend budget of $45,000 strategically allocated to focus on high-performing channels. Dafabet's marketing partner had the following primary goals for this campaign:

  • Acquire new users efficiently
  • Drive first-time deposits (FTDs)
  • Maximize deposit volume
  • Attract high-quality users with strong lifetime value (LTV) potential

Strategy

The marketing partner utilized Blockchain-Ads' network to execute a campaign designed to reach and convert potential high-value users. The strategy leveraged these advanced Web3 targeting parameters to ensure ads were served to users most likely to engage with and deposit on Dafabet's platform:

  • Web3 Audience Targeting: Focused on Sports Betting enthusiasts, PlayToEarn, High Value Players, Finance Users, BTC, ETH and Stable Coin Holders with profiles matching online gaming behaviors.
  • Wallet Targeting: To reach users already engaged in the crypto space, the campaign targeted Metamask, Trust Wallet, and Coinbase Wallet users.
  • Portfolio Balance Targeting: The campaign focused on users with higher disposable income, targeting those with wallet balances of: $1,500-$10,000.

In addition to these Web3 targeting strategies, Dafabet's marketing partner also employed:

  • Custom Ad Creatives: Tailored ad creatives were developed to resonate with Dafabet's target audience, emphasizing unique features, promotions, and game variety.
  • Retargeting Campaigns: The campaign included retargeting efforts aimed at users who clicked on the ads but did not immediately sign up or deposit.
  • Data-Driven Optimization: Real-time data was used to refine targeting, optimize creatives, and adjust budget allocation throughout the campaign.

Results

With an average CPA of $12.10, the team not only realized a 5.88x return on ad spend (ROAS), but the campaign achieved these significant results:

  • Total Impressions: 5.4 million
  • Total Clicks: 125,460
  • New Depositors: 3,718
  • Deposit Volume: $264,320

This campaign contributed substantially to Dafabet’s growth by expanding its customer base and increasing the overall volume of deposits, demonstrating the effectiveness of targeted digital marketing in the competitive online gaming market.

Why it Worked

The campaign's success can be attributed to the precise Web3 targeting capabilities of Blockchain-Ads' platform. By focusing on users with a demonstrated interest in online gaming and crypto, the campaign efficiently reached a highly relevant audience. The combination of wallet targeting and portfolio balance targeting ensured that the ads were shown to users with both the interest and the means to engage with Dafabet's platform.

Conclusion

This campaign contributed substantially to Dafabet's growth by expanding its customer base and increasing the overall volume of deposits. The impressive ROAS of 5.88x demonstrates the effectiveness of targeted digital marketing in the competitive online gaming market. As Dafabet continues to grow its user base, the success of this campaign provides a strong foundation for future marketing efforts, highlighting the potential of strategic partnerships and advanced digital marketing techniques.

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Company

Dafabet

Campaign Type

Industry

iGaming

Case Timeline

30 Days

Strategy

Dafabet's marketing campaign acquired new users and boosted deposits, achieving a 5.88x return on ad spend.

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Rated 4.9 on G2 & Capterra

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