One of Dafabet’s marketing partners leveraged Blockchain-Ads to scale user acquisition efforts and drive first-time deposits (FTDs) for the casino. By utilizing Blockchain-Ads' advanced targeting capabilities, the campaign achieved significant results:

• Total Impressions: 5.4 million
• Total Clicks: 125,460
• New Depositors: 3,718
• Average CPA: $12.10
• Deposit Volume: $264,320
• Ad Spend: $45,000
• Return on Ad Spend (ROAS): 5.88x

This campaign contributed substantially to Dafabet’s growth by expanding its customer base and increasing the overall volume of deposits, demonstrating the effectiveness of targeted digital marketing in the competitive online gaming market.

Client Background

Dafabet is a leading online betting and gaming platform, offering a comprehensive range of products including sports betting, casino games, and live dealer experiences. With a reputation for a robust and user-friendly platform, Dafabet is continuously seeking to grow its market share and enhance user engagement through strategic marketing partnerships.

Objective

The campaign's primary objective, conducted by one of Dafabet’s marketing partners through Blockchain-Ads, was to acquire new depositors efficiently and maximize the volume of first-time deposits. The focus was on attracting high-quality users who would not only deposit but also engage with the platform, ensuring a strong lifetime value (LTV).

Strategy

The marketing partner utilized Blockchain-Ads' network to execute a campaign designed to reach and convert potential high-value users. The campaign focused on leveraging advanced targeting techniques to ensure ads were served to users most likely to engage with and deposit on Dafabet’s platform.

Key Tactics

1. Behavioral Targeting: The campaign employed advanced behavioral targeting, focusing on users with online gaming behaviors and interests that aligned with Dafabet’s offerings. This included users who had shown interest in similar platforms and had a higher propensity to convert.
2. Custom Ad Creatives: The marketing partner developed tailored ad creatives that resonated with Dafabet’s target audience. These creatives emphasized Dafabet’s unique features, such as promotions and game variety, with A/B testing conducted to optimize for higher engagement.
3. Retargeting Campaigns: To maximize conversions, the campaign included retargeting efforts aimed at users who clicked on the ads but did not immediately sign up or deposit. This helped improve conversion rates and reduced the overall cost per acquisition (CPA).
4. Strategic Budget Allocation: The $45,000 budget was strategically allocated to focus on high-performing channels, ensuring maximum visibility and engagement for Dafabet’s offerings.
5. Data-Driven Optimization: Throughout the campaign, real-time data was used to refine targeting, optimize creatives, and adjust budget allocation to ensure the campaign remained efficient and effective, delivering the best possible outcomes.

Conclusion

The marketing partner’s use of Blockchain-Ads to drive signups and FTDs for Dafabet proved highly successful, contributing to a significant increase in new depositors and deposit volume. The campaign’s success demonstrates the value of Blockchain-Ads' network in achieving targeted user acquisition in the online gaming sector.

As Dafabet continues to grow its user base, the success of this campaign provides a strong foundation for future marketing efforts, highlighting the potential of strategic partnerships and advanced digital marketing techniques.

Interested in driving similar results for your online gaming platform? Contact us to see how Blockchain-Ads can help you achieve your marketing goals.