BrainEdge Case Study
Campaign Overview
Brainedge is an innovative educational platform that rewards users with cryptocurrency for completing courses. The company faced challenges in attracting new users to their unique learn-to-earn model. With a $10,000 ad spend budget, Brainedge aimed to increase user sign-ups for their educational platform by leveraging the appeal of earning cryptocurrency rewards through learning.
Strategy
Brainedge combined precision targeting with retargeting to attract users interested in crypto education:
- Audience Targeting: Targeted AI Tool Users and blockchain natives interested in AI for Business and Generative AI to reach technically-minded learners seeking cutting-edge educational opportunities in emerging technologies.
- Educational Content Strategy: Developed comprehensive learning pathways emphasizing practical blockchain applications, smart contract development, and decentralized technology implementation for professional advancement.
- Progressive Skill Development: Implemented tiered course structures guiding learners from the fundamentals through advanced blockchain development and DeFi protocol creation.
Results
- New Sign-ups: 1,244
- Conversion Rate: 12.39%
- Impressions: 2 million
- Clicks: 10,039
Execution
- Precision: Targeting DeFi/PlayToEarn users ensured outreach to audiences already motivated by crypto incentives.
- Efficiency: Retargeting converted hesitant users, maximizing budget efficiency.
- Clarity: Messaging directly tied learning outcomes to crypto rewards, resonating with the target demographic.
Insights & Learnings
Brainedge's campaign showcases the effectiveness of targeted advertising in the blockchain space. By leveraging Blockchain-ads' platform capabilities and focusing on a unique value proposition, Brainedge successfully attracted a significant number of new users to their educational platform. This case study demonstrates the potential for innovative educational models in the cryptocurrency industry and the power of well-executed, targeted advertising campaigns.
Reach 12M+
Engaged Web3 users across 10,000+ websites and 37 blockchains.
Success Stories
What success looks like
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125,000
Users
Coinbase onboarded 3,896 traders in 30 days and 31k overall, through geo-targeting Southeast Asia and compelling ad hooks, at an average CPA of $20.08.
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+22k
Traders
OKX attracted 22,000 traders via hyper-targeted campaigns and bonus incentives, with an average CPA of $19.22 per trader.
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25k
Users
Crypto.com gained 25,000 active traders within three months by targeting competitor smart contracts and custom Web3 audience segments.
+3,058
Users
Compound gained a 400% increase in transaction volume on Arbitrum through Web3 targeting and compelling campaign ad hooks.
65,000
Wallet Connections
65,000+ wallet connections | $15 cost per connection | 9.8× return "65,000+ new wallet connections across global markets"
42,000
Developers onboarded
42,000 developers onboarded | $8.5M+ ecosystem growth "42,000 developers onboarded to Base ecosystem"
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45,000
New Users
45,000 new players | $12.5M+ wagering | 14× return "45,000 first deposits with $12.5M+ wagering volume"
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