Brainedge

Brainedge is an innovative educational platform that rewards users with cryptocurrency for completing courses. The company faced challenges in attracting new users to their unique learn-to-earn model. They turned to Blockchain-Ads' advanced targeting capabilities to run a successful user acquisition campaign, achieving impressive conversion rates and cost-effective user sign-ups.

Campaign Overview

With a $10,000 ad spend budget, Brainedge aimed to increase user sign-ups for their educational platform by leveraging the appeal of earning cryptocurrency rewards through learning. The campaign's primary goals were to achieve a high conversion rate for new user registrations

Strategy

Brainedge combined precision Web3 targeting with retargeting to attract users interested in crypto education:

1. Web3 Audience Targeting: Custom build an audience of users who had previously engaged with educational platforms or participated in similar learn-to-earn initiatives
2. Retargeting Campaign: Re-engaged users who interacted with ads but didn’t sign up, using tailored messaging about earning crypto through course completion.
3. Value-Driven Messaging: Ads emphasized the dual benefit of education and crypto rewards, appealing to users seeking both knowledge and financial incentives.

Results

The campaign delivered exceptional results with an $8.04 CPA:

• New Sign-ups: 1,244
• Conversion Rate: 12.39%
• Impressions: 2 million
• Clicks: 10,039

Brainedge achieved an impressive conversion rate, indicating that the concept of earning through learning resonated exceptionally well with the target audience. This success underscores the potential of Web3 in transforming educational platforms by aligning learning with financial rewards.

Why it Worked

• Precision: Targeting DeFi/PlayToEarn users ensured outreach to audiences already motivated by crypto incentives.
• Efficiency: Retargeting converted hesitant users, maximizing budget efficiency.
• Clarity: Messaging directly tied learning outcomes to crypto rewards, resonating with the target demographic.

Conclusion

Brainedge's campaign showcases the effectiveness of targeted advertising in the Web3 space. By leveraging Blockchain-ads' platform capabilities and focusing on a unique value proposition, Brainedge successfully attracted a significant number of new users to their educational platform. This case study demonstrates the potential for innovative educational models in the cryptocurrency industry and the power of well-executed, targeted advertising campaigns.