Brainedge

Brainedge is an innovative educational platform that rewards users with cryptocurrency for completing courses. The company faced challenges in attracting new users to their unique learn-to-earn model. They turned to Blockchain-Ads' advanced targeting capabilities to run a successful user acquisition campaign, achieving impressive conversion rates and cost-effective user sign-ups.

Campaign Overview

With a $10,000 Ad spend budget, Brainedge aimed to increase user sign-ups for their educational platform by leveraging the appeal of earning cryptocurrency rewards through learning. The campaign's primary goals were to:

• Attract users interested in blockchain and cryptocurrency education
• Showcase the platform's unique value proposition of earning while learning
• Achieve a high conversion rate for new user registrations
• Maintain a cost-effective user acquisition strategy

Strategy

Brainedge's strategy focused on leveraging the Blockchain-Ads platform's advanced targeting capabilities to reach the most relevant audience for their educational offering. Key targeting parameters included:

• Web3 Audience Targeting: Defi enthusists, Blockchain Technology, Crypto News, PlaytoEarn
• Wallet Targeting: Metamask, Trust, Coinbase‍
• Portfolio Balance: Less than $100

The campaign emphasized the platform's unique value proposition of earning while learning through blockchain rewards. Ads were carefully crafted to highlight how participants could earn tokens for completing courses, appealing to both educational and financial incentives.

Results

The campaign delivered exceptional results with an $8.04 CPA:

• Impressions: 2 million
• Clicks: 10,039
• Conversions (Sign-ups): 1,244
• Conversion Rate: 12.39%

Brainedge achieved an impressive conversion rate, indicating that the concept of earning through learning resonated exceptionally well with the target audience. This success underscores the potential of Web3 in transforming educational platforms by aligning learning with financial rewards.

Why it Worked

The campaign's success can be attributed to several factors:

• Targeted Approach: Utilizing Blockchain-ads' advanced targeting features allowed Brainedge to reach users already interested in cryptocurrency and blockchain technology.
• Unique Value Proposition: The learn-to-earn model offered a compelling reason for users to sign up, combining education with potential financial rewards.
• Efficient Ad Spend: With a relatively low CPA of $8.04, the campaign demonstrated effective use of the advertising budget.
• Engaging Ad Content: The ads successfully communicated the dual benefits of learning and earning, capturing the attention of the target audience.

Conclusion

Brainedge's campaign showcases the effectiveness of targeted advertising in the Web3 space. By leveraging Blockchain-ads' platform capabilities and focusing on a unique value proposition, Brainedge successfully attracted a significant number of new users to their educational platform. This case study demonstrates the potential for innovative educational models in the cryptocurrency industry and the power of well-executed, targeted advertising campaigns.