Blockchain-Ads has been one of the core marketing pillars for another Top 5 IDOs of 2023: Virtual Versions.

Following the success of Carbon Browser in Q1 2023, we worked hard to replicate the same approach to advertising that drove Carbon to become the most successful IDO of 2023 at the time.

The Blockchain-Ads campaigns were divided into three main phases:

• Brand push for reach & awareness
• Community building & Nurturing
• Generating token buy pressure

The three areas of development above represent the 3 main pillars of successful IDOs - especially during adverse market conditions.

In order to attract a high number of Web3 Gamers & Blockchain users, we focused on highly engaging animated ads and personalized messaging.

Our go-to choice for ad copies and Call to Actions was to create highly personalized messages for each user persona, and monitor results daily in order to identify which resonated the most among the users.

By running Blockchain-Ads campaigns for over 2 months, VV was able to bank on the network optimization capabilities and reach rarely-seen results in the Web3 Advertising space, such as 1.68% Clickthrough Rate on Ads and $40,000+ Token purchases within minutes after launch.

As the Virtual Version teams gets ready for their next marketing push, we look forward to updating our case studies results with the success of the new Web3 campaigns.