Virtual Versions

Virtual Versions was one of the top 3 IDOs for the last bull run and a pioneering platform in the  gaming space. They chose Blockchain-Ads for their marketing campaign to get more users and token buy pressure. This case study highlights how Virtual Versions leveraged the platform's advanced targeting capabilities and personalized messaging strategies to achieve exceptional results.

Campaign Overview

The goal for Virtual Versions' campaign was to generate token buy pressure and create brand awareness. To achieve this, the team in charge ran two campaigns in 90 days. The campaigns were strategically implemented in three main phases; the first was to push the brand for reach & awareness, followed by community building & nurturing, and concluded with generating token buy pressure. These phases aligned with crucial pillars for successful IDOs, especially during challenging market conditions.

Strategy

The initial campaign focused on creating brand awareness and reaching a wide audience of potential investors and users. It utilized Blockchain-Ads' advanced targeting capabilities, including:

• Web3 Audience Targeting: Focused on Web3 Gamers, Blockchain Gaming enthusiasts, PlayToEarn participants, and NFT Collectors to tap into the active Web3 gaming community.
• Chain and Portfolio targeting: Combined wallet activity, chain data, and portfolio thresholds to reach users with 10+ blockchain gaming transactions
• Competitor Targeting: Reached users interacting with rival gaming/metaverse platforms' smart contracts, including Decentraland, Axie Infinity, and Roblox.
• Retargeting Campaigns: Converted engaged users through animated ads with persona-specific CTAs (investors vs gamers)

The second campaign leveraged Blockchain-Ads’ retargeting to convert community members and ad-engaged users into token buyers. The strategy included:

1. Engagement: Used animated ads and persona-specific CTAs to re-engage users who interacted with initial ads.
2. Extended Campaign Duration: The campaign ran for three months, allowing for network optimization and improved performance over time.

Results

• Token Sales: $40k+ in purchases within minutes of launch.
• ‍Brand Recognition: Built a loyal Web3 gaming audience. and established VV as a gaming leader.
• Engagement: Achieved 1.68% CTR (above Web3 benchmarks).

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Why It Worked

• Precision Web3 targeting: Targeting gamers and NFT collectors with $1.5k–$10k portfolios ensured ads reached crypto-savvy users primed for token purchases.
• Retargeting with animated ads/persona CTAs: This converted engaged community members into buyers, leveraging sustained exposure across Ethereum/Polygon/Solana chains.
• Multi-phase strategy: This separated brand awareness, community nurturing, and buy pressure stages, aligning with Web3 user journeys for maximum impact.

Conclusion

Virtual Versions' campaign with Blockchain-Ads showcases the effectiveness of targeted, data-driven marketing in the Web3 space. By combining advanced targeting with personalized messaging and a strategic approach, the campaign achieved exceptional results in user acquisition, community growth, and token sales. The success highlights the importance of precise audience targeting in Web3, the value of tailoring messages to specific user personas, the benefits of extended campaigns for optimization, and the impact of engaging creative assets.