Virtual Versions

Virtual Versions is a top DEX Offerings (IDOs) of 2023 and a pioneering platform in the Web3 gaming space. The platform faced the challenge of standing out in a competitive market and attracting a high number of Web3 gamers and blockchain users. Virtual Versions chose Blockchain-Ads for their marketing campaign, inspired by the success of Carbon Browser's IDO, which had previously achieved remarkable results using the platform. This case study highlights how Virtual Versions leveraged the platforms advanced targeting capabilities and personalized messaging strategies to achieve exceptional results.

Campaign Overview

The Virtual Versions campaign was strategically divided into three main phases:

• Brand push for reach & awareness
• Community building & nurturing
• Generating token buy pressure

These phases aligned with the three pillars crucial for successful IDOs, especially during challenging market conditions.

Strategy

Targeted Audience: The campaign utilized Blockchain-Ads' advanced targeting capabilities, including:

1. Web3 Audience Targeting: Web3 Gamers, Blockchain Gaming, PlayToEarn, NFT Collectors
2. Wallet Targeting: Metamask, Trust Wallet, Coinbase Wallet
3. Chain Targeting: Ethereum, Polygon, Solana
4. Portfolio Balance: $500 - $1,500, $1,500 - $10,000

To attract a high number of Web3 Gamers and Blockchain users, the campaign focused on:

1. Engaging Creative: Highly engaging animated ads were developed to capture user attention.
2. Personalized Messaging: Ad copies and Call-to-Actions (CTAs) were tailored for different user personas, with daily monitoring to identify the most resonant messages.
3. Extended Campaign Duration: The campaign ran for over two months, allowing for network optimization and improved performance over time.
4. Retargeting: Leveraged Blockchain-Ads' retargeting capabilities to re-engage users who previously interacted with the ads.

Results

The Virtual Versions campaign achieved remarkable results:

• High Engagement: Achieved a 1.68% Clickthrough Rate (CTR) on ads, an exceptional performance in the Web3 advertising space.
• Rapid Token Sales: Generated over $40,000 in token purchases within minutes of launch.
• Community Growth: Successfully built and nurtured a strong community of Web3 gaming enthusiasts.
• Brand Awareness: Established Virtual Versions as a prominent player in the Web3 gaming space.

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