How to Write a Crypto PR that Gets Accepted

To write a crypto press release that gets accepted, it is important to tell a story that editors find interesting and readers want to share, not just to announce news. 

Your PR needs to follow specific editorial guidelines: 

• keep it under 700 words
• use high-resolution images (1200x628 pixels)
• limit yourself to three essential links

The structure of your PR is equally important. Start with a clear headline that follows the [Company] + [Action] + [Key Detail] formula. Follow with a punchy opening paragraph that answers who, what, when, where, and why in 50-75 words.

The body should expand your story across 400-500 words, building credibility through market context and meaningful quotes. Wrap up with a strong call-to-action and a boilerplate that establishes your company's position in the space.

Timing and relevance matter just as much as structure. Your announcement should connect to current market trends—whether that's launching a DeFi protocol during a DeFi surge or rolling out new features during a bull run. Avoid common pitfalls like promotional language ("revolutionary," "game-changing"), format violations, or unverifiable claims.

When you're ready to distribute, you have two main options:

• PR services like Blockchain-Ads PR that reach 400+ publishers directly
• Full-service agencies that handle everything from writing to placement

Most agencies use crypto PR distribution services anyway, so if you've got a well-written release, going straight to a distribution service often makes more sense.

Let’s go deeper into all these with practical examples for writing a crypto PR that gets accepted.

What are the editorial guidelines for crypto PR acceptance?

Editorial guidelines for crypto press releases aren't just a list of rules—they're your roadmap to getting your announcement published. Let me walk you through exactly what editors are looking for.

Key Requirements:

• Word count: Maximum 700 words
• Image specs: 1200x628 pixels, 72 dpi minimum
• Links: 3 maximum
• Quote format: Full name, title, organization
• File type: .txt or .doc only
• Language: US or UK English consistently
• Spacing: Double-spaced throughout

The 700-word limit is non-negotiable, covering everything from headline to boilerplate except contact details. This constraint ensures your announcement stays focused and impactful.

The image requirement of 1200x628 pixels ensures a clean view when sharing on social media.

Your visuals must be high-resolution, relevant to the announcement, and properly licensed. For example, a feature launch deserves more than a logo—consider custom graphics that illustrate the milestone. You can see how Klever used a clean, high-resolution image for their recent announcement.

Links are strictly limited to three, and there's a strategy to using them well. You'll want your main website, sure, but also think about linking to your technical documentation or your latest product page. Just make sure they're all https:// URLs—editors won't touch anything less secure.

Quotes require proper attribution with full name, title, and organization. "John from marketing" won't cut it. You need "John Smith, Chief Marketing Officer at BlockTech Solutions." Also make sure those quotes count. Instead of "We're excited about this launch," give editors something substantive about market impact or technical innovation.

For formatting, keep things editor-friendly: plain text or .doc files only. While PDFs might preserve your formatting, they complicate the editorial process. Some distribution networks also prefer Google Doc links.

Language consistency matters—choose either US or UK English and maintain it throughout. This applies to technical terms, spelling, and general writing style.

Also make sure to use double spacing, as it helps readability and editorial efficiency. Clean, well-spaced content moves through the publication process faster. 

What are the components of a crypto press release that gets accepted?

A crypto press release follows a clear structure that helps editors and readers quickly grasp your announcement. Let's break down each essential component:

• Headline: 10-15 words maximum
• First Paragraph: 50-75 words
• Body: 400-500 words, including quotes
• Call-to-Action: 25-30 words
• Boilerplate: 75-100 words

The headline immediately states your main announcement. For instance, "Binance Launches $100M Web3 Gaming Initiative" tells readers exactly what's happening without extra words.

The first paragraph expands on the headline with crucial details. If the headline announces a gaming fund, your opening paragraph specifies the fund's focus, timeline, and primary goals. This sets up everything that follows.

The body provides the complete picture through relevant details, market context, and supporting quotes. Each paragraph connects directly to your main announcement, whether that's explaining the fund's investment criteria, describing target projects, or including an investor quote about market opportunity.

Your call to action guides readers toward the next step. After announcing a gaming fund, you might direct developers to the application portal or point investors to detailed investment criteria.

The boilerplate closes with your company's background. For Binance, this would cover their position as a global exchange, trading volume, and relevant licenses—details that support the announcement's credibility.

1. How to craft your PR headline?

Writing headlines for crypto press releases is all about clarity and impact. Your headline needs to tell readers exactly what's happening in a way that makes them want to know more.

Formula:

• [Company Name] + [Action] + [Key Detail] in 10-15 words
• Example: "Polygon Launches $100M Fund to Support Zero-Knowledge Projects"

Start with your company name. In crypto, brand recognition matters, and leading with your name helps editors and readers immediately contextualize your news.Next, use an active verb that precisely describes what's happening:

• Launches - for new products or services
• Partners - for collaborations
• Raises - for funding rounds
• Acquires - for acquisitions
• Introduces - for new features

Follow with the most important detail about your announcement. This could be:

• Investment amount for funding news
• Key feature for product launches
• Partner name for major collaborations
• Timeline for major updates

Here's how it works in practice:

• Weak: "Revolutionary New ZK Protocol Fund Changes the Game"
• Better: "Polygon Launches $100M Fund to Support Zero-Knowledge Projects"

The first headline makes vague claims without specifics. The second tells you who (Polygon), what ($100M fund), and the purpose (supporting ZK projects)—giving readers the exact news they need.

Before moving to your opening paragraph, check that your headline:

• Names your company
• Uses a specific, active verb
• Includes one concrete detail
• Stays under 15 words
• Avoids hype words like "revolutionary" or "game-changing"

Now, write your headline using this structure. Once you're done, check: Does it state a clear action? Include specific details? Avoid empty hype? If yes, you're ready for the opening paragraph.

2. What should the opening paragraph include?

Your crypto PR’s opening paragraph needs to deliver the complete story in 50-75 words. Think of it as your entire press release concentrated into three powerful sentences that capture the who, what, when, where, and why of your announcement.

Structure:

• Who - Your company name and any partners
• What - The specific announcement
• When - Release date or timeline
• Where - Platforms, networks, or regions affected
• Why - Immediate impact or benefit
• How - Key mechanics or implementation

Here's how this looks in practice: "Polygon, the Ethereum scaling platform, launched a $100M fund through polygon.dev worldwide on October 15, 2023, providing developer grants to accelerate zero-knowledge technology adoption across Web3 applications."

Breaking it down:

• WHO: Polygon
• WHAT: $100M fund
• WHERE: worldwide through polygon.dev
• WHEN: October 15, 2023
• HOW: providing developer grants
• WHY: to accelerate zero-knowledge technology adoption

Notice how each element flows naturally into the next. Ensure your writing tells a clear, cohesive story that is easy for editors to understand and readers to enjoy.Your opening paragraph should pass this quick test:

• States main announcement in first sentence
• Includes all 5W+H elements
• Avoids technical jargon unless necessary
• Sets up the rest of your release
• Stays under 75 words

3. How to structure the body of your crypto PR?

The body of your press release expands your announcement into 400-500 words across three to four paragraphs. This is where you build credibility through details, context, and expert quotes.

Here’s what the body structure should look like:

• Paragraph 1: Deeper explanation (100-150 words)
• Paragraph 2: Market context (100-150 words)
• Paragraph 3: Quote and validation (100 words)
• Paragraph 4: Additional details or second quote (100 words)

For the deeper explanation, focus on the specifics of your announcement. With a fund launch, you'd cover grant sizes, focus areas, and application details. Turn "launching a fund" into "providing grants from $50,000 to $1M for privacy-focused projects."

Market context needs hard numbers and clear trends. Instead of saying "growing demand," specify "300% increase in daily transactions" or "500,000 daily active users."

Quotes should add insight, not just praise. Compare: Weak: "We're excited about this revolutionary technology." Strong: "Zero-knowledge proofs solve two critical challenges: scalability and privacy."

Close with actionable details—timelines, requirements, or technical specifications that help readers understand next steps.

4. How to include CTAs and boilerplates in your crypto PR?

Your CTA and boilerplate wrap up your press release by directing action and establishing credibility. Together, they should take up no more than 125-150 words of your total count.

CTA Structure (25-30 words):

• Action verb + specific destination + timeframe
• Resource link or access point
• Any relevant deadlines

CTA examples: 

• Weak: "Learn more on our website." 
• Strong: "Apply for the developer grant at polygon.technology/grants before December 31."

Next is your boilerplate (75-100 words), which should consist of these four elements:

• Company description
• Market position
• Key metrics
• Notable achievements

Here's how to structure your crypto PR boilerplate: Start with who you are: "Company X is a leading [type of platform]."

Add scale: "Processing $X billion in monthly volume." Include recognition: "Backed by [notable investors]." Close with reach: "Serving X million users across Y countries."

Before submitting your press release, verify that:

• Your CTA links to a live, working page
• The boilerplate includes current metrics
• All claims are verifiable
• Contact information is up to date

This is what your crypto press release should look like after writing:

Each section follows the guidelines we covered, from the concise headline to the detailed body and clear CTA. Notice how information flows naturally while maintaining focus on the core announcement.

Can you use a template to write your crypto press release?

Yes, you can use a template to write your crypto press release. While each announcement is unique, following a proven structure helps ensure you include all essential elements in the right order.

Here's a ready-to-use template:

---------------------------------------------------

[COMPANY NAME] [ANNOUNCES/LAUNCHES/RELEASES] [CORE ANNOUNCEMENT]

[City, Date] —

[Company name] today [announced/launched/released] [core announcement]. [One sentence on key benefit/impact]. [One sentence on market context or supporting data].[Additional details about the announcement, including specific features, numbers, or capabilities].[Market context, trends, or data that support the announcement's significance]."

[Quote from company executive or key figure]," said [Full Name], [Title] at [Company]. "[Second sentence of quote adding insight or context]."[Final paragraph with additional details, timeline, or second quote].

To [action verb] [specific outcome], visit [URL] by [date if applicable].

About [Company Name]

[Company boilerplate: 75-100 words describing the company, its position, key metrics, and notable achievements].

Media Contact: [Name] [Title] [Email] [Phone]

---------------------------------------------------

Remember to replace all bracketed text with your specific information and adjust the length of each section according to the guidelines we covered earlier.

What Makes a Crypto Press Release Newsworthy?

A newsworthy crypto press release comes down to relevance and timeliness—it's more than what you announce, but when and how it connects to current market dynamics.

Key Elements:

• Market Relevance: Connection to current trends
• Timing: Alignment with market conditions
• Impact: Clear value to the ecosystem

Market relevance means your announcement connects to what's happening right now. If you're launching a new DeFi protocol during a surge in DeFi activity, or rolling out an NFT marketplace when digital collectibles are trending, you've got built-in interest. Your job is to make that connection clear.

Timing can make or break your announcement. Rolling out a new trading feature during a bull run, when trading volumes are high, makes more sense than during a quiet market. Smart timing means watching market conditions and planning your release accordingly.

Consider:

• Market sentiment (bull/bear market)
• Trading volume trends
• Recent similar announcements
• Industry event calendars

For example, launching a new liquid staking solution carries more weight when ETH staking is a hot topic. Or announcing a new gaming token becomes more relevant when Web3 gaming metrics are hitting new highs.

Timing your crypto press release properly also improves its chances of getting picked up by Google News and other news aggregates.

What Common Mistakes Lead to Crypto PR Rejection?

Format violations, promotional language, and missing or unverifiable information are three common mistakes that consistently get crypto press releases rejected, no matter how significant the announcement.

Let's look at what causes editors to hit delete.

Your release gets rejected the moment it breaks standard formatting rules. This means:

• Exceeding 700 words
• Adding HTML formatting or tables
• Using non-standard fonts
• Including images within the text
• Submitting as PDF instead of .doc or .txt

Nothing signals amateur hour like stuffing your release with marketing speak. Editors want news, not noise. Avoid:

• "Revolutionary blockchain solution"
• "Game-changing technology"
• "First-ever platform"
• "Industry-leading innovation"
• "Next-generation protocol"

Instead, focus on specifics: "Processing 1,000 transactions per second" or "Reducing gas fees by 50%."Editors also need to fact-check your claims.

They'll reject releases that lack:

• Full team member names and titles
• Specific metrics and data points
• Working links to referenced products
• Clear company contact details
• Verifiable partnership claims

Before submitting your next release, run it through this basic check. If you spot any of these issues, fix them—it could mean the difference between publication and rejection.

Where to Distribute Crypto Press Releases to Get Accepted?

When it comes to getting your crypto press release in front of the right audience, you have two main distribution paths: PR services and PR agencies. Each offers different benefits depending on your needs and resources.

Services like Blockchain-Ads PR offer direct distribution to crypto and mainstream media outlets.

The key benefits include:

• Access to 400+ publishers
• Reach to major outlets like Cointelegraph and CoinDesk
• Combined audience of 650+ million readers
• Automated submission process
• Fixed pricing structure

These services are particularly effective when you already have a well-written press release and need efficient distribution. They offer predictable costs, quick turnaround times, and detailed metrics on your release's performance. The automated process means your announcement can go from submission to publication within 24 to 48 hours.

Some examples of PR distribution includes Uniswap-Saga campaign and the PR campaign by Dr Pepe AI.

You also have the option of distributing through crypto PR agencies like MarketAcross and LeanMarketing.

When you work with an agency, you're getting a full-service approach to your PR needs. They'll handle everything from writing and editing your press release to managing media relationships and timing your announcement for maximum impact. 

Here's the thing though—most agencies actually use distribution services like Blockchain-Ads PR on the backend to get your press release published. If you've got a well-written release ready to go, it often makes more sense to work directly with a distribution service and save on agency fees.