As an advertiser in industries such as crypto, blockchain, or iGaming, Meta’s restrictions can make it challenging to reach your audience effectively. Still, it is one of the biggest advertising platforms for reaching your ideal target.
Given the myriad of restrictions on Meta Ads, is it still worth it to use the platform for advertising, or should you consider other specialized ad networks like Blockchain-Ads?
To help you decide where to invest your ad budget, we’ll compare Meta Ads and Blockchain-Ads so you can choose the platform that best aligns with your goals.
What Is Meta Ads?
Meta Ads is your gateway to reaching billions of users across Facebook, Instagram, Messenger, and more. With over 8 million active advertisers, this platform offers powerful tools to help you connect with your ideal audience. You can target users based on demographics, interests, behaviors, and even your own data through CRM integration.
The platform can offer you many things, but the most notable features and tools are:
- Ad placements
- Automation tools
- Performance tracking
- Content scheduling
- Campaign management
- Audience network
- A/B testing
- Creative flexibility
- Budget control
- Custom audiences
What are the Restrictions on Meta Ads for Crypto and Gambling?
Meta Ads imposes strict policies on advertising for crypto and gambling industries, which makes it challenging to run campaigns in these niches. For cryptocurrency, Meta requires prior written approval and only allows promotions from licensed exchanges or platforms that comply with local regulations.
Initial Coin Offerings (ICOs), token sales, and ads making unrealistic financial claims are strictly prohibited. Also, all crypto-related ads must include clear disclaimers about risks to ensure transparency.
For gambling, the restrictions are equally stringent. Ads promoting online casinos, betting, or lotteries require approval and must comply with the laws of the target region. Furthermore, advertisers must provide Meta with proof of licensing to operate in the specified jurisdiction. Without meeting these criteria, your gambling ads won’t be approved.
These restrictions mean advertisers in crypto and gambling face delays and may have limited reach due to regulatory barriers. For advertisers in these industries, dealing with these policies can be time-consuming and difficult, often resulting in lost opportunities.
Comparison: Meta Ads vs. Blockchain-Ads
Meta Ads dominates with its vast reach across platforms like Facebook and Instagram but doesn’t support most advertisers in the crypto and iGaming industries.
Meanwhile, Blockchain-Ads caters specifically to Web3 industries like crypto, iGaming, and DeFi by offering advanced tools you won’t find elsewhere.
Here’s how the two platforms compare across key areas.
Which Platform Delivers Better Value?
Based on Google Analytics itself, analysis for the crypto, forex and igaming campaigns Blockchain-Ads performs way better, even though Meta Ads has a larger audience. The key advantage lies in Blockchain-Ads’ niche focus and its advanced Web3 targeting capabilities, which allow you to reach users based on blockchain activity, wallet holdings, and token preferences.
While Meta Ads offers impressive reach across Facebook, Instagram, and Messenger, its strict policies on crypto and iGaming often limit its effectiveness for these industries. In contrast, Blockchain-Ads is designed specifically for advertisers in the Web3 space, giving you the flexibility and tools to run successful campaigns without restrictions.
For example, a crypto project using Blockchain-Ads achieved a 400% increase in transaction volume by targeting Ethereum holders and active DeFi users.
Pros and Cons of Using Meta Ads
Meta Ads offers powerful tools to help you grow your business, but it’s not perfect. Before investing, you should weigh the benefits and limitations. Here’s a quick breakdown to guide you:
However, if your focus is crypto or iGaming, the platform’s limitations might not fully meet your needs.
Is Blockchain-Ads a Better Alternative to Meta Ads?
Blockchain-Ads stands out as a powerful alternative to Meta Ads for advertisers focused on Web3, crypto, DeFi, or iGaming industries. Here are the key features that make Blockchain-Ads unique:
- Precise targeting: Reach users based on wallet activity, specific token holdings, and blockchain behavior. It offers unparalleled targeting for niche campaigns.
- Transparent ROI tracking: Leverage blockchain verification to track performance and ensure every dollar delivers measurable results.
- High engagement rates: Tailored ad formats designed specifically for Web3 audiences drive stronger user interaction.
- Advanced tools: Features like AI-assisted campaign creation and Web3 Cookie technology allow for streamlined ad management and real-time optimization.
If you can deal with Meta Ads’ restrictions, it could work for your crypto, iGaming, or betting campaigns. However, these limitations often make it challenging to fully leverage the platform’s potential for these industries. If you’re looking to connect with engaged crypto and blockchain users while enjoying precise tracking and performance, Blockchain-Ads is the superior choice.
Conclusion
The choice between Meta Ads and Blockchain-Ads depends on what you’re advertising and who you want to reach. If your goal is to promote mainstream products or services to a massive audience, Meta Ads provides unparalleled reach and versatile tools. However, if you’re in industries like crypto or iGaming, Blockchain-Ads is the smarter choice.
Meta Ads has strict policies that can limit your ability to advertise blockchain or iGaming projects effectively. Blockchain-Ads, on the other hand, is purpose-built for these industries. It offers advanced targeting based on wallet activity and blockchain behavior, ensuring your ads reach engaged, relevant audiences without unnecessary restrictions.
For campaigns focused on crypto, blockchain, or iGaming, Blockchain-Ads delivers the precision and freedom you need to achieve meaningful results.
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