Aradena Games

Aradena Games, a pioneering Web3 gaming platform for desktops, faced limited options for desktop app advertising and a tight launch window. Aradena needed a targeted approach to reach native Web3 users, drive sign-ups, and boost token sales at their Token Generation Event (TGE). Here's how Aradena's marketing team used the Blockchain-Ads platform to run their campaign and achieve their advertising goals.

Campaign Overview

The marketing team at Aradena executed two strategic campaigns aimed at

• Acquiring new sign-ups at low cost
• Achieve 2x ROI on token sales campaign at Token Generation Event (TGE)

Strategy

Both campaigns leveraged Blockchain-Ads' advanced Web3 targeting capabilities to reach the ideal audience:

• Custom Audiences: Created segments for play-to-earn enthusiasts and owners of similar hex-based strategy game NFTs
• On-chain Targeting: Prioritized users with verified Aradenean Gold (AG) token holdings and NFT trading history on ImmutableX
• Retargeting Campaigns: Re-engaged users who downloaded desktop client but hadn't purchased $AG tokens

The strategy also included:

• Personalized messaging for different audience segments
• Emphasis on Aradena's unique blend of tactical trading card gameplay and 3D Hex battler visuals
• Highlighting the game's play-to-earn model and full digital ownership of assets

Results

In just 30 days and with a limited budget, the campaign achieved impressive results:

• 3X ROI on Token Sales campaigns.
• $2 Cost Per Acquisition (CPA) for Sign-Ups
• $4 CPA for frequently active players
• 2x Return on Ad Spend (ROAS) at TGE

Why it Worked

• Precision Web3 targeting: Specifically targeting gamers/NFT collectors with Ethereum/Polygon wallets ensured ads reached crypto-natives likely to engage.
• Personalized messaging: Highlighted play-to-earn ownership, converting sign-ups ($2 CPA) into active players ($4 CPA) and token buyers.

TakeAway

By leveraging Blockchain-Ads' unique capabilities, Aradena was able to overcome the challenges of desktop app advertising and achieve optimal results across all levels of the marketing funnel, setting a strong foundation for its launch and future growth in the competitive Web3 gaming market.