Aradena Games
CASE STUDY
Case Studies
/
Aradena Games

3X ROI with Web3 Gaming Ads $2 per Download and $4 per Active Player.

3X
ROI on Token Sales campaign (30 days window)
$2
Cost per Signups
$4
Cost on acquiring frequently active players
$20,000
Ad Spend (30 days)
Company
Aradena Games
Campaign Type
User Acquisition & Token Sales Campaigns
Industry
Web3 Gaming (Desktop)
Case Timeline
30 Days
Strategy

Leveraged a custom audience of Web3 gamers and retargeted them with personalized play-to-earn messaging, boosting sign-ups and token sales.

Aradena Games, a pioneering Web3 gaming platform for desktops, faced limited options for desktop app advertising and a tight launch window. Aradena needed a targeted approach to reach native Web3 users, drive sign-ups, and boost token sales at their Token Generation Event (TGE). Here's how Aradena's marketing team used the Blockchain-Ads platform to run their campaign and achieve their advertising goals.

Campaign Overview

The marketing team at Aradena executed two strategic campaigns aimed at

  • Acquiring new sign-ups at low cost
  • Achieve 2x ROI on token sales campaign at Token Generation Event (TGE)

Strategy

Both campaigns leveraged Blockchain-Ads' advanced Web3 targeting capabilities to reach the ideal audience:

  • Custom Audiences: Created segments for play-to-earn enthusiasts and owners of similar hex-based strategy game NFTs
  • On-chain Targeting: Prioritized users with verified Aradenean Gold (AG) token holdings and NFT trading history on ImmutableX
  • Retargeting Campaigns: Re-engaged users who downloaded desktop client but hadn't purchased $AG tokens

The strategy also included:

  • Personalized messaging for different audience segments
  • Emphasis on Aradena's unique blend of tactical trading card gameplay and 3D Hex battler visuals
  • Highlighting the game's play-to-earn model and full digital ownership of assets

Results

In just 30 days and with a limited budget, the campaign achieved impressive results:

  • 3X ROI on Token Sales campaigns.
  • $2 Cost Per Acquisition (CPA) for Sign-Ups
  • $4 CPA for frequently active players
  • 2x Return on Ad Spend (ROAS) at TGE

Why it Worked

  • Precision Web3 targeting: Specifically targeting gamers/NFT collectors with Ethereum/Polygon wallets ensured ads reached crypto-natives likely to engage.
  • Personalized messaging: Highlighted play-to-earn ownership, converting sign-ups ($2 CPA) into active players ($4 CPA) and token buyers.

TakeAway

By leveraging Blockchain-Ads' unique capabilities, Aradena was able to overcome the challenges of desktop app advertising and achieve optimal results across all levels of the marketing funnel, setting a strong foundation for its launch and future growth in the competitive Web3 gaming market.

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