Aradena Games

Aradena Games, a pioneering Web3 gaming platform for desktops, faced unique challenges in its marketing strategy. With limited options for desktop app advertising and a tight launch window, Aradena needed a targeted approach to reach native Web3 users and achieve specific KPIs. Here's how Aradena's marketing team used the Blockchain-Ads platform to run their campaign and achieve their advertising goals.

Campaign Overview

The marketing team at Aradena executed a marketing campaign aimed at:

• Acquiring new sign-ups at low cost
• Increasing daily and monthly active users while keeping their CPA low
• Achieve 2x ROI on token sales campaign at Token Generation Event (TGE)

Strategy

The campaign leveraged Blockchain-Ads' advanced Web3 targeting capabilities to reach the ideal audience:

• Web3 Audience Targeting: Focused on Web3 Gamers, NFT Collectors, and DeFi users
• Wallet Targeting: Targeted users of popular Web3 wallets like Metamask and Trust Wallet
• Chain Targeting: Concentrated on Ethereum and Polygon networks, aligning with Aradena's blockchain infrastructure
• Portfolio Balance: Targeted users with varying portfolio sizes to ensure a diverse player base

The strategy also included:

• Personalized messaging for different audience segments
• Emphasis on Aradena's unique blend of tactical trading card gameplay and 3D Hex battler visuals
• Highlighting the game's play-to-earn model and full digital ownership of assets

Results

In just 30 days and with a limited budget, the campaign achieved impressive results:

• 3X ROI on Token Sales campaigns.
• $2 Cost Per Acquisition (CPA) for Sign-Ups
• $4 CPA for frequently active players
• 2x Return on Ad Spend (ROAS) at TGE

These outcomes significantly boosted Aradena's total active player base, number of token holders and trading volume.

Why it Worked

The campaign's success can be attributed to:

1. Precise targeting of native Web3 gamers
2. Personalized messaging for different audience segments
3. Focus on Aradena's unique value proposition in the Web3 gaming space
4. Efficient use of budget across various stages of the marketing funnel

TakeAway

By leveraging Blockchain-Ads' unique capabilities, Aradena was able to overcome the challenges of desktop app advertising and achieve optimal results across all levels of the marketing funnel, setting a strong foundation for its launch and future growth in the competitive Web3 gaming market.