Roobet

Roobet is a leading cryptocurrency-based online casino offering innovative gaming experiences. They faced the challenge of acquiring new paid players and increasing first-time deposits in a competitive market. Using Blockchain-Ads' precise targeting capabilities, Roobet ran a successful campaign that attracted over 1,450 new paid players and achieved a 9.79x return on ad spend.

‍Campaign Overview

The campaign spanned 120 days with an ad spend of $80,000. The primary objective was to acquire new paid players who would make first-time deposits while maximizing Return on Ad Spend (ROAS). Roobet utilized the Web3 targeting capabilities of Blockchain-Ads to reach potential players interested in cryptocurrency gambling, particularly those interested in provably fair casino games and fast crypto transactions.

Strategy

Ads were aimed at users who had previously engaged in cryptocurrency transactions and online gaming, ensuring that the audience was likely to convert into paying players. The Roobet team used these targeting parameters to reach the most relevant audience:

• Web3 Audience Targeting: Stable Coin Holders, Sports Betting, High Value Players, Finance Users, and Blockchain gaming‍
• Wallet Targeting: The campaign focused on cryptocurrency enthusiasts and online gambling players with Metamask, Trust, and Coinbase wallets‍
• Chain Targeting: Focused on Ethereum, Binance Smart Chain, and Polygon‍
• Portfolio Balance: Targeted users with $1,500 - $10,000 in protfolio balance who are likely to make significant first-time deposits and become long-term customers on Roobet's platform.

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Results

The campaign delivered these outstanding results with a $32.48 CPA, an impressive 9.79x ROAS, and an Ad spend of $80,000 allocated over the 120-day campaign duration:

• Paid Players: 1,450+ new paying players, a significant boost for Roobet's user base
• Average First-Time Deposit (FTD) Amount: $102.50, showing high-value deposits from the new players
• Total Impressions: 60 million, reflecting the campaign's broad reach
• Click-Through Rate (CTR): 1.2%, indicating strong engagement with the ads

Why it Worked

The success of Roobet's campaign can be attributed to several factors:

1. Precise Targeting: Using the advanced Web3 targeting options on Blockchain-Ads, Roobet was able to reach users who were most likely to be interested in cryptocurrency gambling.
2. Efficient Budget Allocation: The CPA model ensured that Roobet only paid for actual acquisitions, maximizing the efficiency of their ad spend.
3. High-Value User Focus: The strategy of targeting users with higher portfolio balances resulted in significant first-time deposits, contributing to the impressive ROAS.
4. Broad Reach: With 60 million impressions, the campaign achieved substantial visibility within the target audience.

Conclusion

Roobet's user acquisition campaign using Blockchain-Ads was a major success, resulting in over 1,450 paid players and an exceptional 9.79x ROAS. The low $32.48 CPA and significant FTD amounts demonstrate the effectiveness of targeted advertising in the crypto casino space. This case study highlights the value of data-driven marketing strategies in driving profitable user acquisition for Roobet and securing its position as a leader in the crypto gaming industry.