Roobet

Roobet is a leading cryptocurrency-based online casino offering innovative gaming experiences. They wanted to acquire new paid players and increase first-time deposits on their platform. Using Blockchain-Ads' precise targeting capabilities, Roobet ran a successful campaign that attracted over 1,450 new paid players and achieved a 9.79x return on ad spend.

‍Campaign Overview

The campaign spanned 120 days with an ad spend of $80,000. The primary objective was to acquire new paid players who would make first-time deposits while maximizing Return on Ad Spend (ROAS). Ads were aimed at users who had previously engaged in cryptocurrency transactions and online gaming, ensuring that the audience was likely to convert into paying players

Strategy

The Roobet team used these targeting parameters to reach the most relevant audience:

• Web3 Audience Targeting: Focused on stable coin holders, sports betting, and high-value players to reach audiences already comfortable with crypto transactions and risk-based activities.‍
• Portfolio Balance: Ads reached users holding $1,500–$10,000 in crypto, prioritizing those likely to deposit $100+ per transaction.
• Ad Messaging: Emphasized “provably fair games” and instant withdrawals to address crypto gamblers’ trust and speed concerns.

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Results

The campaign delivered these outstanding results with a $32.48 CPA, an impressive 9.79x ROAS, and an Ad spend of $80,000 allocated over the 120-day campaign duration:

• Paid Players: 1,450+ new paying players, a significant boost for Roobet's user base
• Average First-Time Deposit (FTD) Amount: $102.50, showing high-value deposits from the new players
• Total Impressions: 60 million, reflecting the campaign's broad reach
• Click-Through Rate (CTR): 1.2%, indicating strong engagement with the ads

Why it Worked

• Precise Web3 targeting identified crypto gamblers through stablecoin holdings and sports betting activity, driving 1,450 players with 9.79x ROAS.
• CPA model optimized spend, paying only for verified players while maintaining a $32.48 cost per acquisition.
• Portfolio filters by targeting traders with $1.5k–$10k prioritized high-value players, achieving $102.50 average deposits and 60M impressions for broad reach.

Conclusion

Roobet's user acquisition campaign using Blockchain-Ads proved to be a resounding success, reinforcing the platform's position as a leader in the crypto gaming and online casino spaces. The campaign's ability to deliver high-quality player sign-ups while maintaining a strong ROAS showcases the potential of targeted advertising in the cryptocurrency and DeFi gaming sectors. It's important to note that this campaign is just one of many that Roobet and other leading brands are actively running on Blockchain-Ads (BCA). These brands continue to leverage BCA's innovative features to reach their target audiences and drive impressive results in the competitive crypto gaming market.

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