Redacted Case Study
Targeted DeFi Protocol Users and High Net Worth Individuals interested in Personal Finance and Wealth Management to drive qualified presale participation.
Campaign Overview
Redacted is a pioneering on-chain private banking solution for decentralized finance (DeFi), addressing the critical issue of financial privacy on transparent blockchains. They launched a targeted advertising campaign with the goal of acquiring new token holders for the $RED token during the pre-sale phase. With an ad spend of $30,000 over 30 days, they focused on strategic audience targeting and conversion optimization.
Strategy
- Audience Targeting: Targeted DeFi Protocol Users and High Net Worth Individuals interested in Personal Finance and Wealth Management to attract qualified privacy-conscious investors ready for presale participation.
- Budget Optimization: Allocated spend across high-converting audience segments to maximize token holder acquisition efficiency.
- Conversion Focus: Prioritized mid-level investors with proven DeFi engagement to ensure quality token holder acquisition.
- Performance Tracking: Monitored cost per acquisition and ROAS metrics to optimize campaign performance throughout the 30-day period.
Results
- New Token Holders Acquired: 1,315
- Amount of $RED Tokens Sold: $83,500
- Clicks: 14,275
- Impressions: 1,027,586
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Execution
- Precision targeting of DeFi Protocol Users ensured campaigns reached privacy-focused investors with demonstrated blockchain engagement.
- High Net Worth Individual targeting combined with wealth management interests attracted qualified mid-level investors ready for token purchases.
- Strategic focus on Personal Finance audiences generated strong conversion rates by aligning with investor mindset and financial planning behaviors.
Insights & Learnings
Targeted DeFi Protocol Users and High Net Worth Individuals delivered exceptional results with 1,315 token holders acquired at 2.78x ROAS. Strategic audience selection focusing on Personal Finance and Wealth Management interests ensured quality conversions and cost-efficient token holder acquisition. This precision targeting approach successfully promoted Redacted's innovative privacy solution while achieving strong financial performance and investor engagement metrics.
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Engaged Web3 users across 10,000+ websites and 37 blockchains.
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Developers onboarded
42,000 developers onboarded | $8.5M+ ecosystem growth "42,000 developers onboarded to Base ecosystem"
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45,000
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