Redacted

Redacted is a pioneering on-chain private banking solution for decentralized finance (DeFi), addressing the critical issue of financial privacy on transparent blockchains. They aimed to drive token presale participation and increase the number of token holders for their innovative platform. Here's how they leveraged Blockchain-Ads to effectively achieve these goals and promote their vision of on-chain private banking.

Campaign Overview

Redacted launched a targeted advertising campaign with the goal of acquiring new token holders for the $RED token during the pre-sale phase. With an ad spend of $30,000 over 30 days, they aimed to maximize visibility, engagement, and conversions. 

Strategy

• Web3 Audience Targeting: Leveraged pre-built audiences of DeFi traders, NFT collectors, and blockchain enthusiasts.
• Competitor Targeting: Tracked users interacting with privacy-focused DeFi platforms, including Tornado Cash and Aztec, to convert privacy-conscious investors.
• Crypto Portfolio Targeting: Targeted wallets with $1,500 to $10,000 to attract mid-level investors for presale participation.
• Retargeting & Optimization: Re-engaged users who interacted with the ads but did not convert initially, ensuring higher conversion rates through multiple touchpoints.

Results

• New Token Holders Acquired: 1,315
• Amount of $RED Tokens Sold: $83,500
• Clicks: 14,275
• Impressions: 1,027,586

Why it Worked

1. Precision Targeting: Leveraging Blockchain-Ads' advanced Web3 targeting capabilities ensured the campaign reached the right audience with high conversion potential.
2. Retargeting Strategies: Re-engaging users who showed initial interest helped maximize conversions and reduce acquisition costs.
3. Optimized Budget Allocation: The campaign's focus on mid-level investors and relevant wallet users ensured efficient use of ad spend.

Conclusion

By using Blockchain-Ads' Web3 targeting tools and retargeting strategies, Redacted successfully acquired new token holders while achieving a strong return on ad spend. This campaign effectively promoted their innovative on-chain private banking solution, aligning with the growing demand for privacy in DeFi.

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