45M total impressions | 1.22% click-through rate (CTR) | 1,800+ unique user transactions | $330 average token purchase amount | Cost per acquisition (CPA): $25

1,800+

Unique user transactions

$330

Average token purchase amount

45M

Total impressions

1.22%

Click-through rate (CTR)

Company

NextGem.ai

Campaign Type

User Acquisition Campaign

Industry

Cryptocurrency

Case Timeline

30 days

Strategy

Leveraged precise Web3 audience targeting, wallet and chain targeting, and portfolio balance filters to reach high-value users interested in AI-powered crypto analysis.

NextGem.ai is an AI-powered platform for analyzing and discovering promising cryptocurrency projects. The company needed to drive token purchases and increase platform engagement among crypto investors and traders. They utilized Blockchain-Ads' advanced targeting capabilities to run a successful campaign, resulting in over 1,800 unique transactions and an average token purchase of $330.

Campaign Overview

The primary goal was to drive unique user token purchases for $GEMAI. The campaign targeted users interested in AI-powered crypto project identification and investment optimization. Ads focused on individuals with prior experience in DeFi projects and AI platforms who were likely to make significant presale token purchases.

Strategy

The campaign leveraged Blockchain-Ads' advanced targeting capabilities to reach users most likely to engage with NextGem.ai's AI-powered platform and purchase $GEMAI tokens:

Web3 Audience Targeting: Engaged pre-built audiences of DeFi users, Web3 natives, and crypto enthusiasts interested in AI-powered project analysis.
On-chain Targeting: Focused on users holding tokens of prominent DeFi projects (e.g., Uniswap, Aave) and transacting with AI-related blockchain initiatives.
Portfolio Balance: Targeted users with $1,500-$10,000 in their wallets, indicating capacity for significant token purchases.
Competitor Targeting: Tracked users interacting with smart contracts of competing AI-powered crypto platforms (e.g., CryptoSlate, CryptoCompare) to convert users seeking advanced project analysis.

Results

With a low CPA of $25, the campaign delivered impressive results, showing strong engagement and conversion metrics:

Unique User Transactions: Over 1,800 users completed transactions on the platform, indicating solid participation in token purchases.
Average Token Purchase Amount: $330 per transaction, demonstrating high-value user engagement.
Click-through Rate (CTR): 1.22%, reflecting strong user interest and engagement with the ads.
Total Impressions: 45 million, ensuring extensive visibility and awareness for NextGem.ai.

These results highlight the campaign's success in attracting users who were both interested in the platform's AI-powered insights and willing to invest in the $GEMAI token.

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Why It Worked

Precise Web3 targeting increased conversion rates by 45%, outperforming traditional digital advertising methods for crypto projects.
Real-time optimization tools reduced cost per acquisition by 30% during the campaign period, maximizing ROI for the $50,000 ad spend.
Unique on-chain behavioral targeting provided access to 1.2 million potential investors, driving 65% of the 1,800 unique transactions.

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Conclusion

NextGem.ai's user acquisition campaign using Blockchain-Ads was highly successful. The campaign's 1.22% CTR and low CPA highlight the effectiveness of targeted advertising in driving quality user engagement. NextGem.ai's AI-powered nature and its ability to attract valuable users further solidify its position as a leader in the AI and DePin (decentralized physical infrastructure networks) space. This case study demonstrates the value of precision targeting in crypto-based campaigns and showcases the potential of AI-powered platforms to drive user engagement.