NextGem.ai Case Study

1800

Total Conversions

$594,000

Transaction Volume

$25

CPA

11.9x

Return on Ad Spend

Company

NextGem.ai

Industry

Cryptocurrency

Duration

30 days

Budget

Objective

Targeted DeFi protocol users interested in AI for business applications and premium investors.

Campaign Overview

NextGem.ai is an AI-powered platform for analyzing and discovering promising cryptocurrency projects. The company needed to drive token purchases and increase platform engagement among crypto investors and traders. Here's how the company ran a $45,000 campaing on Blockchain-Ads, to drive unique user token purchases for $GEMAI tokens.

Strategy

Market Positioning: Positioned NextGem AI as the leading generative AI platform for business automation and productivity enhancement, targeting the rapidly growing enterprise AI adoption market
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Content-Driven Approach: Developed comprehensive thought leadership content and interactive demos showcasing real-world AI applications to educate and convert prospects through the consideration funnel
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Audience Targeting: Strategically targeted AI Enthusiasts and Generative AI early adopters while focusing on SaaS Buyers and Marketing Tech professionals actively seeking AI-powered productivity solutions for their organizations
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Performance Optimization: Implemented advanced attribution modeling and real-time campaign optimization to maximize ROAS across paid social, search, and programmatic channels

Results

Total Conversions: Over 1,800 users completed transactions on the platform, indicating solid participation in token purchases.
Average Token Purchase Amount: $330 per transaction, demonstrating high-value user engagement.
Click-through Rate (CTR): 1.22%, reflecting strong user interest and engagement with the ads.
Total Impressions: 45 million, ensuring extensive visibility and awareness for NextGem.ai.

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Inactive-State

Active State

Why It Worked

Strategic targeting of AI Enthusiasts and SaaS Buyers created highly qualified prospect pipeline conversions.
Content marketing approach educated prospects about AI applications, building trust and driving consideration.
Real-time performance optimization across channels maximized budget efficiency and reduced customer acquisition costs.

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Conclusion

NextGem.ai's campaign successfully attracted quality investors through precise audience targeting and strategic positioning. The platform's AI-powered features resonated strongly with technology-forward DeFi users seeking advanced analysis tools. This case study demonstrates how targeted behavioral and interest-based campaigns drive meaningful engagement and transactions.