NextGem.ai, an AI-powered platform for analyzing and discovering promising cryptocurrency projects, launched a targeted user acquisition campaign via Blockchain-Ads to drive token purchases and platform engagement. By leveraging advanced AI insights, NextGem.ai aimed to attract users interested in identifying high-potential crypto investments. The campaign successfully generated substantial user engagement and new token purchases while maintaining a cost-effective acquisition strategy.

Campaign Overview:

The campaign was designed to drive token purchases and increase platform usage, focusing on unique user transactions. By utilizing Blockchain-Ads, NextGem.ai targeted crypto investors and traders looking for AI-driven analysis and insights. The campaign achieved 45 million impressions over its duration, targeting users across the crypto investment ecosystem.

Targeting Strategy:

• Target Audience: The campaign focused on cryptocurrency investors, traders, and early adopters interested in using AI to identify promising crypto projects and maximize investment opportunities.
• On-chain Behavior: Ads were targeted at users who had previously shown engagement with decentralized finance (DeFi) projects, AI-powered platforms, and token pre-sales.
• High-Value User Targeting: Special emphasis was placed on attracting users likely to make significant token purchases and engage with the platform’s staking and AI analysis features.

Campaign Results:

The campaign delivered impressive results, showing strong engagement and conversion metrics:

• Total Impressions: 45 million, ensuring widespread visibility and awareness of NextGem.ai.
• Click-Through Rate (CTR): 1.22%, reflecting strong user interest and engagement with the ads.
• Unique User Transactions: Over 1,800 users completed transactions on the platform, indicating solid participation in token purchases.
• Average Token Purchase Amount: $330 per transaction, demonstrating high-value engagement from users.
• Cost Per Acquisition (CPA): $25, illustrating an efficient acquisition cost given the high-value purchases.

These results highlight the campaign’s success in attracting users who were both interested in the platform’s AI-powered insights and willing to invest in the $GEMAI token.

Payout Model:

The campaign operated on a Cost Per Acquisition (CPA) model, allowing NextGem.ai to focus on paying only for successful user transactions. With a low CPA of $25, the campaign was highly cost-effective while attracting users with a high average token purchase amount.

Conclusion:

NextGem.ai’s user acquisition campaign using Blockchain-Ads was a great success, resulting in over 1,800 unique transactions and an average token purchase of $330. The campaign’s 1.22% CTR and low CPA highlight the effectiveness of targeted advertising in driving high-quality user engagement. The AI-driven nature of NextGem.ai and its ability to attract valuable users further solidifies its position as a leader in the AI and DePin (Decentralized Physical Infrastructure Networks) space. This case study demonstrates the value of precision targeting in crypto-based campaigns and showcases the potential of AI-powered platforms to drive user engagement.