MetaFighter

MetaFighter, a blockchain fighting game, wanted to boost its token economy and community engagement. Gamety was the agency that ran the campaign for MetaFighter. The team used Blockchain-Ads to run a smart campaign that would attract more people to hold their tokens and create a positive buzz around the game. By targeting the right audience, they aimed to strengthen MetaFighter's position in the competitive world of blockchain gaming.

Campaign Overview‍

Gamety's marketing team leveraged Blockchain-Ads' advanced targeting technology to reach potential token holders and gaming enthusiasts. The campaign's primary objective was to increase the number of MetaFighter token holders, with an ad spend of $89,176 in 60 days.

Strategy

The team ran a hyper-granular advertising campaign, focusing on GameFi audiences, DeFi users, and crypto traders across multiple chains. The campaign employed precise targeting methods:

• Web3 Audience Targeting: Utilized pre-built audiences of Web3 Gamers, DeFi users, and Blockchain Gaming enthusiasts.
• Crypto Portfolio Targeting: Targeted users holding a diverse range of gaming tokens and NFTs, indicating an interest in blockchain gaming.
• On-chain Targeting: Focused on users actively engaging with Ethereum, Binance Smart Chain, and Polygon, particularly those with high GameFi transaction volumes.
• Retargeting Campaigns: Re-engaged users who had shown interest in MetaFighter but hadn't yet purchased tokens, offering tailored incentives.

Campaign hooks included:

• "NFT Fighting Game | #1 on Dextools | P2E $MF"
• "MetaFighter UNLEASHED | Play & Win $1000 | Stake & Earn $MF"
• "Free to Play | Streetfighter of Blockchain | $1,000 Prize Monthly"
• "100+ Partner | LPs locked for 12M | #1st on Dextools | $MF Token LIVE"
• "Fight to Earn | LOW CAP 450k | Mobile game soon | EARN & BUY $MF"

Results

The campaign achieved notable outcomes:

• Token holders: increased from 7,500 to 8,700+
• Value of token bought: $758,000
• Positive community engagement and sentiment

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Why it Worked

• Blockchain-Ads' granular targeting allowed MetaFighter to reach crypto-savvy gamers most likely to engage with their platform.
• Play-to-earn hooks like "Stake & Earn $MF" aligned incentives for both casual players and crypto-native investors, boosting adoption and liquidity.
• Continuous optimization based on real-time performance data maximized campaign effectiveness.

‍Conclusion

‍The MetaFighter campaign for the project successfully increased token holders, stabilized the token economy, and created positive sentiment within the community. The campaign's strategic initiatives, including leveraging current momentum, social campaigns, and community engagement, contributed to its success.

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