MetaFighter

MetaFighter, a blockchain fighting game, wanted to boost its token economy and community engagement. They used Blockchain-Ads to run a smart campaign that would attract more people to hold their tokens and create a positive buzz around the game. By targeting the right audience, they aimed to strengthen MetaFighter's position in the competitive world of blockchain gaming.

Campaign Overview‍

MetaFighter's marketing team leveraged Blockchain-Ads' advanced targeting technology to reach potential token holders and gaming enthusiasts. The campaign's primary objectives were:

• Increase the number of MetaFighter token holders
• Stabilize the token economy
• Create positive sentiment within the gaming community

The team ran a hyper-granular advertising campaign, focusing on GameFi audiences, DeFi users, and crypto traders across multiple chains. With a strategic approach to messaging and audience targeting, they executed the campaign over several weeks, continuously optimizing for performance and community engagement.

Strategy

The campaign employed precise targeting methods:

• Web3 Audience Targeting: Focused on Web3 Gamers, DeFi users, and Blockchain Gaming enthusiasts
• Wallet Targeting: Aimed at users of popular Web3 wallets
• Chain Targeting: Targeted users active on multiple chains
• Portfolio Balance: Concentrated on long-term gaming token holders

Campaign hooks included:

• "NFT Fighting Game | #1 on Dextools | P2E $MF"
• "MetaFighter UNLEASHED | Play & Win $1000 | Stake & Earn $MF"
• "Free to Play | Streetfighter of Blockchain | $1,000 Prize Monthly"
• "100+ Partner | LPs locked for 12M | #1st on Dextools | $MF Token LIVE"
• "Fight to Earn | LOW CAP 450k | Mobile game soon | EARN & BUY $MF"

Results

The campaign achieved notable outcomes:

• Token holders increased from 7,500 to 8,700+
• Improved market stability
• Positive community engagement and sentiment

Why it Worked

1. Hyper-Granular Targeting: By focusing on specific user segments within the GameFi and DeFi spaces, the campaign reached the most valuable potential token holders.
2. Compelling Messaging: The campaign hooks effectively communicated the game's unique features and potential rewards.
3. Multi-Faceted Approach: Targeting both gamers and DeFi users broadened the potential audience.
4. Focus on Long-Term Holders: Targeting users with a history of holding gaming tokens helped attract more stable investors.

‍Conclusion

‍The MetaFighter campaign for the project successfully increased token holders, stabilized the token economy, and created positive sentiment within the community. The campaign's strategic initiatives, including leveraging current momentum, social campaigns, and community engagement, contributed to its success.

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