InFlame --

Inflame Agency is a specialized influencer marketing agency catering to the Web3 and crypto space. They wanted to expand their client base and reach decision-makers in Web3 companies. Leveraging Blockchain-Ads' advanced Web3 audience targeting, Inflame Agency ran a successful campaign that generated over 600 qualified leads and achieved a 1.44% click-through rate.

Campaign Overview

Inflame Agency partnered with Blockchain-Ads to achieve the following goals:

• Reach decision-makers in Web3 companies responsible for marketing and influencer collaborations
• Showcase their expertise in connecting brands with top Web3 influencers
• Generate qualified leads and nurture them into potential clients
• Increase brand awareness within the Web3 and crypto space.

Strategy

• Custom Audiences: Built segments of users who had previously engaged with Web3 marketing platforms or participated in blockchain-based influencer campaigns.
• Hyper-Targeted Web3 Campaigns: Combined wallet activity, chain data, and portfolio thresholds to reach high-impact Web3 influencers and decision-makers.
• Portfolio Balance: Targeted users with portfolio balances of $100,000 and more

‍The execution of this campaign was approached in a phased manner, but with a unique twist to maximize impact and maintain engagement:

• Initial Outreach: Inflame Agency launched with targeted messaging to key decision-makers, using personalized videos and case studies to establish credibility quickly.
• Interactive Engagement: Interactive experiences like webinars and influencer-led panels showcased Web3 influencer marketing insights, positioning Inflame as an industry thought leader.
• Conversion-Driven Follow-Up: Strategic follow-ups offered exclusive consultations and custom proposals, while retargeting ads reinforced Inflame Agency's value to interested prospects.

Results

With a cost per lead (CPL) of $15.5, the campaign achieved these metrics, demonstrating the campaign's effectiveness in reaching and engaging the target audience.

• Qualified Leads Generated: 600+
• ‍Total Impressions: 15M
• Click-Through Rate (CTR): 1.44%

The campaign not only succeeded in raising awareness of Inflame Agency’s services but also drove significant client acquisition. The personalized and interactive approach resonated well with decision-makers, resulting in high engagement and conversion rates.

Why it Worked

The campaign's success can be attributed to several factors:

1. Precise Targeting: Utilizing Blockchain-Ads' Web3 targeting features allowed Inflame Agency to reach the most relevant decision-makers in their niche.
2. Personalized Approach: The use of tailored content and direct messaging resonated well with the target audience.
3. Interactive Content: Webinars and panel discussions provided value to prospects while showcasing Inflame Agency's expertise.
4. Strategic Follow-up: The phased approach with targeted retargeting kept Inflame Agency top-of-mind for potential clients.

Conclusion

Inflame Agency's partnership with Blockchain-Ads demonstrates the effectiveness of a highly targeted and interactive campaign in the B2B Web3 marketing space. By leveraging Blockchain-Ads' platform capabilities and implementing a strategic, personalized approach, Inflame Agency successfully expanded its client base in a competitive market.