InFlame

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• Total Impressions: 15M
• Click-Through Rate (CTR): 1.44%
• Qualified Leads Generated: 600+
• Cost Per Lead (CPL): $15.5

Background

‍Inflame Agency is a specialized influencer marketing agency catering to the Web3 and crypto space. With a deep understanding of the unique dynamics of this industry, Inflame Agency sought to grow its client base by reaching out to Web3 projects and companies looking to leverage influencer marketing. They partnered with Blockchain-Ads to create a campaign that would highlight their expertise and attract new business.

‍Strategy

‍The campaign focused on engaging Web3 companies that could benefit from influencer marketing, emphasizing Inflame Agency’s ability to connect brands with the right influencers. The strategy was built around:

• Target Audience Identification: Pinpointing decision-makers in Web3 companies who are responsible for marketing and influencer collaborations.
• Value Proposition Emphasis: Communicating Inflame Agency’s unique ability to connect brands with top influencers who resonate with the Web3 audience.
• Lead Nurturing: Building a pipeline of interested prospects and nurturing them with relevant content and personalized outreach.

Execution

‍The execution of this campaign was approached in a phased manner, but with a unique twist to maximize impact and maintain engagement:

1. Initial Outreach: Instead of starting with broad awareness, Inflame Agency’s campaign kicked off with targeted direct messaging to key decision-makers in potential client companies. Personalized outreach, including tailored video messages, case studies, and industry-specific content, was employed to grab attention and establish credibility early on.
2. Interactive Engagement: The campaign’s second phase focused on creating interactive experiences for potential clients. Webinars, live Q&A sessions, and influencer-led panel discussions were hosted, offering valuable insights into the world of Web3 influencer marketing. This not only engaged prospects but also positioned Inflame Agency as a thought leader in the space.
3. Conversion-Driven Follow-Up: The final phase involved a series of strategic follow-ups with leads who showed interest during the initial phases. This included offering exclusive consultations, providing custom proposals, and leveraging retargeting ads that reminded prospects of the value Inflame Agency could bring to their projects.

The campaign not only succeeded in raising awareness of Inflame Agency’s services but also drove significant client acquisition. The personalized and interactive approach resonated well with decision-makers, resulting in high engagement and conversion rates.

‍Conclusion

‍Inflame Agency’s partnership with Blockchain-Ads showcases the effectiveness of a highly targeted and interactive campaign in the B2B Web3 marketing space. By focusing on personalized outreach and engaging content, Inflame Agency was able to stand out in a competitive market and secure new clients.