Carbon Browser

Carbon Browser emerged as one of the most successful IDOs when it launched. The platform wanted to expand its global user base, but it wasn't easy, especially since mainstream ad networks restrict or ban token promotions. Needing a global advertising solution that could target Web3 natives, Carbon Browser decided to use the wallet-based targeting feature of Blockchain-Ads. The result was a highly efficient campaign that attracted thousands of new token holders and positioned Carbon Browser for sustained growth.

Campaign Overview

Carbon Browser aimed to expand its global user base with goals to reach 15K unique token holders and 5000 new app downloads. They ran two distinct campaigns to achieve their goals:

• Token Growth Campaign
• App Download Campaign.

Each campaign had its own targeting strategies. With a monthly budget of $50,000, the company sought to leverage Blockchain-Ads to achieve their goals.

The Strategy

The token growth campaign focused on leveraging Blockchain-Ads' Web3 targeting capabilities to identify the ideal user persona based on their on-chain activity:

• Web3 audience targeting: Focused on Crypto news website visitors, Finance users, Web3 natives, BTC and ETH Holders
• Competitor Smart Contract: Crawled smart contracts used in rival privacy browsers like Brave to capture users predisposed to Carbon’s value proposition.
• Wallet Targeting: Targeting wallets with 10+ recent transactions to filter active users more likely to hold tokens long-term.
• Portfolio Balance: Targeting users with $500 to $1,000 in portfolios with liquidity to buy $CARBON

The app download campaign employed a more general Web2 targeting approach:

• Geographic Targeting: The campaign targeted users in 248 geographic locations, leveraging Blockchain-Ads' global coverage.
• Device Targeting: Ads were shown to users on mobile and desktop to maximize reach.
• Browser Targeting: The campaign targeted users of Google Chrome, Safari, Opera, Microsoft Edge, and Firefox, focusing on those likely to switch to a more privacy-focused option.
• Retargeting: Blockchain-Ads' retargeting capabilities were used to re-engage users who had previously interacted with the ads but hadn't downloaded the app.

The Results

• 4,000+ New Token Holders
• 5,460+ App Downloads
• 20,000+ New Community Members across various social platforms

This influx of engaged users helped stabilize the token price post-IDO, mitigated FUD, and bolstered investor confidence in Carbon Browser’s ongoing growth.

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Why It Worked

• Wallet targeting and portfolio filters identified active users with liquidity, driving 4,000+ token holders likely to support long-term price stability.
• Competitor smart contract targeting captured privacy-focused users predisposed to Carbon’s value proposition, ensuring efficient acquisition of engaged token holders and app users.
• Retargeting capabilities re-engaged potential app downloaders, converting hesitant users into 5,460+ downloads and expanding Carbon’s global user base.

The Takeaway

Carbon Browser’s campaign shows that even in a restrictive ad environment, Web3 projects can scale efficiently by focusing on wallet-based targeting and adaptive campaign structures. With more than 4,000 new token holders, 5,460 app downloads, and 20,000 new community members, Carbon Browser solidified its position as a privacy-centric, crypto-friendly browser ready to take on mainstream markets.