Everygame

EveryGame is a leading online gaming platform offering a diverse range of entertainment options, including casino games, sports betting, and poker. Facing intense competition in the digital gaming market, EveryGame sought to boost its user base and increase first-time deposits (FTD) from new players. By leveraging Blockchain-Ads' targeted advertising, EveryGame successfully executed a 60-day campaign that attracted thousands of new paid players.

Campaign Overview

The campaign ran for 60 days with a budget of $30,000. The primary goal was to generate new paid player registrations and boost first-time deposit amounts through targeted ads, all while maintaining a cost-efficient acquisition strategy. EveryGame utilized advanced ad targeting through Blockchain-Ads to reach potential casino users and convert them into paying customers.

Strategy

Ads were directed toward users with a history of engaging in online transactions and gambling, ensuring a high likelihood of conversion. This was achieved through the following Web3 targeting parameters:

• Web3 Audience Targeting: Sports Betting, High Value Players, Finance Users
• Wallet Targeting: Metamask, Trust, and Coinbase
• Chain Targeting: Ethereum, Binance Smart Chain, and Polygon
• Portfolio Balance: Identifying users with $500 - $10,000
• Competitor Smart Contract: Targeting users who had interacted with smart contracts related to gaming and betting platforms

Results

With an impressive 7.55x ROAS and a $27.08 CPA, the campaign delivered exceptional results across several key metrics:

• Average First-Time Deposit (FTD) Amount: $89.80, highlighting the quality and value of the new players acquired‍
• Total Impressions: 20 million, reflecting a broad reach across the targeted audience‍
• Click-Through Rate (CTR): 1.12%, indicating strong engagement with the ads
• Paid Players: 1,100+ new players who made real-money deposits on EveryGame

Why it Worked

The success of this campaign can be attributed to several factors:

1. Precise Targeting: By leveraging Web3 audience targeting, wallet targeting, and chain targeting, the campaign reached users who were most likely to be interested in online gaming and betting.
2. Focus on High-Value Players: The strategy of targeting users with specific portfolio balances ensured that the campaign attracted players with the means to make significant deposits.
3. Efficient Use of Budget: The CPA model ensured that EveryGame only paid for successful conversions, maximizing the return on their ad spend.
4. Broad Reach: With 20 million impressions, the campaign achieved significant visibility among the target audience.
5. Quality of New Users: The high average first-time deposit amount of $89.80 indicates that the campaign successfully attracted valuable players to the platform.

Conclusion

EveryGame's campaign was highly successful, generating over 1,100 paid players with an efficient CPA of $27.08 and a strong 7.55x ROAS. The impressive number of first-time deposits, combined with a low acquisition cost, highlights the power of targeted advertising in the online casino and gaming industry. The results underscore the effectiveness of data-driven ad targeting in driving profitable user acquisition, making this campaign a benchmark for future initiatives in the Web3 gaming space.