Everygame

EveryGame is a leading online gaming platform offering a diverse range of entertainment options, including casino games, sports betting, and poker. Facing intense competition in the digital gaming market, EveryGame sought to boost its user base and increase first-time deposits (FTD) from new players. By leveraging Blockchain-Ads' targeted advertising, EveryGame successfully executed a 60-day campaign that attracted thousands of new paid players.

Campaign Overview

The campaign ran with a budget of $30,000 and the primary goal was to generate new paid player registrations and boost first-time deposit amounts through targeted ads, all while maintaining a cost-efficient acquisition strategy. EveryGame utilized advanced ad targeting through Blockchain-Ads to reach potential casino users and convert them into paying customers.

Strategy

Ads were directed toward users with a history of engaging in online transactions and gambling, ensuring a high likelihood of conversion using the following Web3 targeting parameters:

• Web3 Audience Targeting: Prioritized sports betting enthusiasts and high-value players via verified Web3 gaming activity.
• On-Chain Targeting: Combined wallet history and chain activity to reach casino-ready users.
• Crypto Portfolio Targeting: Filtered users holding $500–$10,000 in assets to ensure comfortable first deposit capability.
• Competitor Smart Contract: Tracked users interacting with 12+ gaming/sports betting platforms, including Stake.com and Roobet, via their smart contracts to poach active players.

Results

With an impressive 7.55x ROAS and a $27.08 CPA, the campaign delivered exceptional results across several key metrics:

• Average First-Time Deposit (FTD) Amount: $89.80, highlighting the quality and value of the new players acquired‍
• Total Impressions: 20 million, reflecting a broad reach across the targeted audience‍
• Click-Through Rate (CTR): 1.12%, indicating strong engagement with the ads
• Paid Players: 1,100+ new players who made real-money deposits on EveryGame

Why it Worked

• Precise Web3 targeting: focused on users with verified gambling transaction histories and $500+ balances likely to deposit
• Competitor contract tracking: converted active betting platform users into 1,100+ paid players
• Wallet/chain alignment: reduced technical barriers, achieving $27.08 CPA through efficient conversions
• High-value player focus: drove $89.80 average deposits, exceeding industry benchmarks

Conclusion

EveryGame's campaign was highly successful, generating over 1,100 paid players with an efficient CPA of $27.08 and a strong 7.55x ROAS. The impressive number of first-time deposits, combined with a low acquisition cost, highlights the power of targeted advertising in the online casino and gaming industry. The results underscore the effectiveness of data-driven ad targeting in driving profitable user acquisition, making this campaign a benchmark for future initiatives in the Web3 gaming space.