eTukTuk

eTukTuk, a play-to-earn (P2E) blockchain game inspired by Crazy Taxi, leveraged Blockchain-Ads’ Web3 targeting to drive sign-ups, wallet connections, and pre-sale deposits for its $TUK token. Over 20 days, the $30,000 campaign achieved an 8.7x ROI, demonstrating the power of precision audience targeting in blockchain gaming.

Campaign Overview

The team ran 2 campaigns within a 20-day period that operated on a CPA-based model, ensuring that ad spend was tied directly to actions such as sign-ups and wallet connections. With a budget of $30,000, its primary goals were to:

• Increase sign-ups for the eTukTuk platform
• Drive deposits for the $TUK token pre-sale

The campaign targeted potential players and investors looking to engage with blockchain-based gaming platforms and benefit from exclusive pre-sale opportunities.

Strategy

The initial campaign used Blockchain-Ads’ Web3 tools to target and engage blockchain-savvy individuals in eTukTuk’s ecosystem and presale.

• Web3 Audience Targeting: Utilized pre-built audiences of Web3 gamers, PlayToEarn users, DeFi traders, and NFT collectors.‍
• Hyper-Targeted Web3 Campaigns: Combined wallet and chain targeting methods to reach users with a history of high-value trading and DeFi engagement across different blockchain networks.
• Portfolio Balance: Targeted users with balances between $1,500 and $10,000, ensuring they had sufficient funds for trading.

The second campaign retargeted registered users who hadn't yet made deposits for the $TUK token pre-sale. This strategy employed:

• Personalized Messaging: Addressed hesitations with pre-sale perks (e.g., bonus $TUK tokens for early deposits).
• Multi-Platform Ads: Displayed tailored creatives on crypto news sites, wallets, and gaming forums.
• Timed Delivery: Optimized ad scheduling using interaction data to target users during peak activity hours.

Results

• 3,405 Sign-Ups: Strong interest from Web3 gamers and investors.‍
• 356 Wallet Connections: High intent to transact.‍
• 45 Pre-Sale Deposits: Direct financial commitment from early adopters.

Why it Worked

• Laser-Focused Targeting: Reached P2E gamers and DeFi users already invested in blockchain ecosystems, ensuring high relevance.
• Retargeting Efficiency: Converted 12% of hesitant users with tailored incentives, boosting deposits.
• Strategic Timing: Launched during pre-sale hype, capitalizing on FOMO (fear of missing out) for early token access.‍

Conclusion

eTukTuk's pre-sale campaign using Blockchain-Ads was highly successful, with over 3,400 new sign-ups and a strong 8.7x ROI. The campaign effectively drove engagement and wallet connections, laying a strong foundation for the platform's future growth. By targeting high-potential users interested in play-to-earn gaming and blockchain, eTukTuk was able to generate strong interest and secure early investors for the $TUK token. This case study highlights the effectiveness of targeted advertising in driving user acquisition and pre-sale success in the blockchain gaming space.

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