eTukTuk, a decentralized platform offering a play-to-earn (P2E) gaming experience inspired by Crazy Taxi, launched a pre-sale campaign to drive early sign-ups and encourage engagement with its native $TUK token. The campaign, run through Blockchain-Ads, targeted users interested in cryptocurrency and blockchain gaming. By leveraging targeted advertising, eTukTuk successfully drove wallet connections and deposits during the pre-sale, achieving a strong return on investment.

Campaign Overview:

The 20-day campaign had a budget of $30,000, and its primary goal was to increase sign-ups for the eTukTuk platform, boost wallet connections, and drive deposits for the $TUK token pre-sale. The campaign targeted potential players and investors who were looking to engage with blockchain-based gaming platforms and benefit from exclusive pre-sale opportunities.

Targeting Strategy:

• Target Audience: The campaign focused on crypto enthusiasts, gamers, and DeFi users interested in participating in play-to-earn ecosystems and pre-sale opportunities.
• On-chain Behavior: Ads were targeted toward users who had shown prior engagement with DeFi platforms, NFTs, and P2E gaming experiences.
• Investment Behavior: Targeted users included those likely to make early deposits and connect their wallets for the pre-sale of the $TUK token.

Campaign Results:

The eTukTuk pre-sale campaign delivered excellent results, demonstrating strong engagement from users interested in the platform:

• New Signups: 3,405 new users signed up on the eTukTuk platform.
• Wallet Connections: 356 users connected their wallets, a key indicator of engagement and intent to participate in the pre-sale.
• Deposits: 45 deposits were made during the pre-sale, showing direct financial commitment from users.
• Return on Investment (ROI): The campaign achieved an impressive 8.7x ROI, indicating a significant return on the ad spend.

The efficient targeting and strong interest in the $TUK token pre-sale contributed to the overall success of the campaign, with early adopters connecting wallets and making deposits to participate in the token sale.

Payout Model:

The campaign operated on a CPA-based model, ensuring that ad spend was tied directly to actions such as sign-ups and wallet connections. The results demonstrated that eTukTuk was able to maximize value from the ad spend, converting a significant number of leads into wallet connections and deposits.

Conclusion:

eTukTuk’s pre-sale campaign using Blockchain-Ads was highly successful, with over 3,400 new sign-ups and a strong 8.7x ROI. The campaign effectively drove engagement and wallet connections, laying a strong foundation for the platform’s future growth. By targeting high-potential users interested in play-to-earn gaming and blockchain, eTukTuk was able to generate strong interest and secure early investors for the $TUK token. This case study highlights the effectiveness of targeted advertising in driving user acquisition and pre-sale success in the blockchain gaming space.