eTukTuk

eTukTuk is a decentralized platform offering a play-to-earn (P2E) gaming experience inspired by Crazy Taxi. The company needed to drive early sign-ups and encourage engagement with its native $TUK token during their pre-sale phase. Using Blockchain-Ads' Web3 audience targeting, eTukTuk successfully increased platform sign-ups, wallet connections, and token deposits, achieving an impressive 8.7x return on investment.

Campaign Overview

The 20-day campaign operated on a CPA-based model, ensuring that ad spend was tied directly to actions such as sign-ups and wallet connections. With a budget of $30,000, its primary goals were to:

• Increase sign-ups for the eTukTuk platform
• Boost wallet connections
• Drive deposits for the $TUK token pre-sale

The campaign targeted potential players and investors looking to engage with blockchain-based gaming platforms and benefit from exclusive pre-sale opportunities.

Strategy

Ads were targeted toward users who had shown prior engagement with DeFi platforms, NFTs, and P2E gaming experiences and are interested in participating in play-to-earn ecosystems and pre-sale opportunities. This approach ensured that the campaign reached users who were already familiar with blockchain technology and more likely to participate in the eTukTuk ecosystem. The targeting strategy leveraged Blockchain-Ads' advanced Web3 audience targeting capabilities, including:

• Web3 Audience Targeting: Web3 Gamers, PlayToEarn, DeFi, NFT Collectors, Blockchain Gaming‍
• Wallet Targeting: Metamask, Trust, Coinbase‍
• Chain Targeting: Ethereum, Binance Smart Chain, Polygon‍
• Portfolio Balance: users with portfolio balance between $1,500 and $10,000

With these parameters, the campaign targeted users likely to make early deposits and connect their wallets for the pre-sale of the $TUK token. This strategy aimed to attract early adopters and potential long-term supporters of the platform.

Results

The eTukTuk pre-sale campaign delivered excellent results while achieving an impressive 8.7x ROI, demonstrating strong engagement from users interested in the platform:

• New Signups: 3,405 new users signed up on the eTukTuk platform
• Wallet Connections: 356 users connected their wallets, a key indicator of engagement and intent to participate in the pre-sale
• Deposits: 45 deposits were made during the pre-sale, showing direct financial commitment from users

Why it Worked

1. Precise Targeting: By utilizing Blockchain-Ads' advanced targeting features, eTukTuk reached the most relevant audience for their P2E gaming platform.
2. Engaging Content: The campaign probably used engaging ads that showcased the unique features of eTukTuk's gameplay and token economics. That built a strong interest in the $TUK token pre-sale helped the campaign succeed, as early adopters linked their wallets and made deposits to join the token sale.
3. Timing: Launching during a pre-sale period capitalized on the excitement and potential for early adoption in the blockchain gaming space.
4. Clear Call-to-Action: The campaign effectively guided users through the funnel from sign-up to wallet connection and deposit.

Conclusion

eTukTuk's pre-sale campaign using Blockchain-Ads was highly successful, with over 3,400 new sign-ups and a strong 8.7x ROI. The campaign effectively drove engagement and wallet connections, laying a strong foundation for the platform's future growth. By targeting high-potential users interested in play-to-earn gaming and blockchain, eTukTuk was able to generate strong interest and secure early investors for the $TUK token. This case study highlights the effectiveness of targeted advertising in driving user acquisition and pre-sale success in the blockchain gaming space.

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