Sommelier Finance

Sommelier Finance, a decentralized finance (DeFi) platform, ran a campaign using Blockchain-Ads to boost liquidity in their pools. This case study showcases how targeted advertising and innovative technology led to exceptional results in investor acquisition and liquidity growth.

The Goal/Campaign Overview

The 90-day investor acquisition campaign was aimed at increasing liquidity in specific pools on the Sommelier platform with a total ad spend of $100,000. The primary goal was to identify and attract high-value DeFi investors with recent activity in other liquidity pools.

The Strategy

The Sommelier Finance marketing team optimized their blockchain-ads campaign to focus on these specific Web3 audiences and to employ a comprehensive funnel approach:

• Web3 Audience: The campaign targeted users that often engage in Defi, Defi trading, and Web3 Natives to attract high-value DeFi investors who had shown recent activity in other liquidity pools.
• Wallet Targeting: Went for wallets that interact with major exchanges, hold key DeFi assets, and have at least 10 recent transactions within the last 30 days.
• Chain Targeting: Users operating on Defi chains like Ethereum, Solana, Tron, Binance Smart Chain, Fantom, and Polygon.

The marketing team also employed a comprehensive funnel approach for the campaign, structured from top to bottom as building awareness, engagement and investor acquisition. They also used personalized messaging at each stage of the funnel to ensure compelling communication with potential investors. Continued interaction with new investors helped maintain their interest and involvement in the platform.

The Results

The campaign delivered exceptional outcomes for Sommelier Finance:

• New Investors: Over 10,000 new liquidity pool investors were acquired.
• Added Liquidity: More than $7,000,000 in new liquidity was generated.
• Ad Spend: The total advertising expenditure was $100,000.
• Return on Ad Spend (ROAS): An impressive 70x ROAS was achieved.
• ‍Optimization Period: These results were realized over a 90-day optimization period.

‍

Why It Worked

• Targeted Approach: Web3 audience targeting enabled precise targeting of valuable DeFi investors.
• Complete Strategy: The campaign consistently and effectively reached investors at every stage of the marketing funnel. Individualized messages for each funnel stage increased engagement and conversions.
• ‍Brand Strength: Sommelier Finance's strong reputation and community created a solid base for the campaign.

The Takeaway

Sommelier Finance increased liquidity and investor base with the Blockchain-Ads platform, achieving a great ROI. In 90 days, Blockchain-Ads' Web3 audience targeting and a comprehensive marketing strategy helped Sommelier Finance attract over 10,000 new liquidity pool investors and add over $7 million in liquidity. This case study shows how investor targeting, funnel strategy, and personalized messaging can scale a DeFi project's user base and liquidity pools.