Sommelier Finance

Sommelier Finance, a decentralized finance (DeFi) platform, needed to attract high-value Defi investors to help boost their liquidity pools. To achieve this, the Sommelier Finance team ran a campaign using the Web3 targeting features on Blockchain-Ads. This case study showcases how targeted advertising and innovative technology led to exceptional results in investor acquisition and liquidity growth.

The Goal/Campaign Overview

The 90-day investor acquisition campaign was aimed at increasing liquidity in specific pools on the Sommelier platform with a monthly ad spend of $100,000. The primary goal was to identify and attract high-value DeFi investors with recent activity in other liquidity pools.

The Strategy

The Sommelier Finance marketing team optimized their Blockchain-Ads campaign to focus on these specific Web3 audiences and to employ a comprehensive funnel approach:

• Custom Audiences: Created bespoke audiences based on specific DeFi activities, such as frequent swaps, yield farming, or governance participation.
• On-chain Targeting: Focused on users interacting with major DeFi protocols and liquidity pools across Ethereum, Solana, Tron, Binance Smart Chain, Fantom, and Polygon.
• Comprehensive Funnel Approach: Built awareness, engagement, and acquisition through personalized messaging at each stage to maximize investor interest and conversions.
• Retargeting Campaigns: Re-engaged users who had shown interest but hadn't yet contributed to Sommelier's liquidity pools, offering tailored incentives to complete their investment.

The Results

The campaign delivered exceptional outcomes for Sommelier Finance:

• New Investors: Over 10,000 new liquidity pool investors were acquired.
• Added Liquidity: More than $7,000,000 in new liquidity was generated.
• Return on Ad Spend (ROAS): An impressive 70x ROAS was achieved.

‍

Why It Worked

• Targeting active DeFi investors with recent liquidity activity ensured high-value users, driving $7 million in added liquidity and 10,000 new investors.
• Multi-chain focus across Ethereum, Solana, and others maximized reach within key DeFi ecosystems, attracting diverse and engaged liquidity providers.
• Personalized funnel messaging at each stage increased engagement and conversions, delivering a 70x return on ad spend through tailored communication.

The Takeaway

Sommelier Finance increased liquidity and investor base with the Blockchain-Ads platform, achieving a great ROI. In 90 days, Blockchain-Ads' Web3 audience targeting and a comprehensive marketing strategy helped Sommelier Finance attract over 10,000 new liquidity pool investors and add over $7 million in liquidity. This case study shows how investor targeting, funnel strategy, and personalized messaging can scale a DeFi project's user base and liquidity pools.