Slots.tv

Slots.lv, a prominent online casino, sought to expand its player base by tapping into the crypto-savvy audience. Despite not being a Web3 casino itself, Slots.lv recognized the potential in targeting crypto enthusiasts and blockchain gamers, leveraging their predisposition towards online gambling and digital assets. Using Blockchain-Ads' advanced targeting capabilities, Slots.lv was able to reach a niche audience with a high propensity for engaging with casino gaming advertisements and converting into paying players.

Campaign Overview

The campaign goal was to drive first-time deposits by attracting high-value players from the cryptocurrency and blockchain gaming sectors.

Strategy

The media team managing Slots.lv's campaigns implemented a multi-faceted strategy using these Web3 targeting functions on Blockchain-Ads:

• Web3 Audience Targeting: Focusing on crypto News followers, Web3 Gamers, PlayToEarn enthusiasts, and High Value Players‍
• Portfolio Balance Targeting: Users with balances ranging from $1,500 to $10,000‍
• Chain Targeting: The campaign targeted users active on popular blockchains, including Ethereum, Binance Smart Chain, Polygon, and Solana.‍
• Wallet Targeting: Ads were served to users of specific Metamask, Trust Wallet, and Coinbase Wallet crypto wallets‍
• Retargeting: Leveraging Blockchain-Ads' retargeting capabilities, the campaign re-engaged users who had previously interacted with the ads, increasing the likelihood of conversion.‍‍

Results

The Slots.lv campaign on the Blockchain-Ads platform achieved remarkable results:

• Return on Ad Spend (ROAS): 5x
• First Time Deposit (FTD) Volume: $54,000
• Total First Time Deposits: Over 5,000

These impressive metrics demonstrate the effectiveness of targeting crypto-savvy audiences for online casino promotions, even for non-Web3 platforms like Slots.lv.