Slots.lv

Slots.lv Case Study

Total First-Time Deposits

$54,090

Total First-Time Deposit Volume

$6.01

Cost Per First-Time Deposit

3,000+

Return on Ad Spend

Company

Slots.lv

Industry

iGaming

Duration

60 Days

Budget

$18,030

Objective

Leveraged strategic audience targeting to drive 3,000+ first-time deposits with 3x ROAS performance.

Campaign Overview

Slots.lv is a prominent online casino that wanted to grow by reaching crypto-savvy players. Though not a Web3 casino, they saw an opportunity in targeting crypto enthusiasts and blockchain gamers who were likely to engage with online gambling. Using Blockchain-Ads' targeting capabilities, they successfully reached and converted this niche audience into paying players.

Strategy

Audience Targeting: Strategically targeted Casino Players and Sports Bettors with demonstrated interest in Mobile Gaming and Gambling Watchers to reach engaged gaming audiences with proven entertainment spending patterns.
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High-Value Focus: Concentrated on users with substantial crypto holdings to ensure sufficient deposit capacity and maximize campaign ROI.
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Multi-Channel Approach: Implemented comprehensive retargeting sequences to convert initial interest into completed deposit actions.
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Performance Optimization: Continuously refined targeting parameters based on deposit conversion data and user engagement metrics.

Results

The Slots.lv campaign on the Blockchain-Ads platform achieved remarkable results:

Return on Ad Spend (ROAS): 3x
First Time Deposit (FTD) Volume: $54,090
Total First Time Deposits: Over 3,000

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Inactive-State

Active State

Execution

Strategic audience selection reached Casino Players and Sports Bettors with proven gambling engagement patterns.
Mobile Gaming interest targeting captured users comfortable with digital entertainment spending and platform engagement.
Gambling Watchers targeting identified audiences actively consuming gaming content, indicating high conversion potential for offers.

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Insights & Learnings

The strategic targeting approach successfully connected Slots.lv with high-value crypto gaming audiences. Behavioral targeting of Casino Players and Sports Bettors ensured message relevance and engagement. The campaign demonstrates how precise audience selection drives superior deposit conversion and sustainable ROAS.