Fairspin

Fairspin is one of the fastest-growing crypto casinos worldwide, seamlessly blending Web3 elements with traditional gambling. Given industry restrictions around Web3 and gambling advertising, acquiring new paying users at a profitable ROI was needed. Leveraging Web3 targeting features on the Blockchain-Ads platform, the Fairspin team aimed to overcome these hurdles and attract high-value customers at scale.

Campaign Overview

Fairspin's primary goal was to drive first-time deposits. The campaign ran for six months with a focus on continuous optimization. Throughout this period, the team refined messaging, offers, and targeting based on real-time performance data to ensure they reached the most relevant audiences efficiently.

Strategy

The Fairspin team employed the following Web3 targeting parameters for the campaign:

• Web3 Audience Targeting: Focused on Web3 gamers, PlayToEarn enthusiasts, high-value players, DeFi traders, and sports betting fans.
• Wallet Targeting: Fairspin segmented its users based on on-chain transactions on Metamask, Trust, and Coinbase wallets.‍
• On-chain Targeting: Specifically targeted users interacting with Ethereum, Polygon, and Solana blockchains, with high gaming and transaction activity in the past 30 days.
• Competitor Targeting: Identified and targeted users who had previously engaged with smart contracts of major gaming platforms.

They also carried out a three-stage retargeting campaign over a 90-day period to re-engage users who had previously interacted with their ads. It was implemented in 30-day intervals as follows:

• Targeted non-registrants who clicked ads
• Focused on registered users who had not deposited.
• Encouraged existing customers to increase deposit amounts.

The team also ran diverse promotions like sports betting and crypto rewards, optimizing creatives and landing pages to highlight unique selling points and determine which offers resonated best with each audience segment. Over a 120-day period, the Fairspin team refined each step of the funnel to maximize ROI.

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Results

The Fairspin team achieved these remarkable results with a $70 CPA on paid users, enabling Fairspin to double its ad spend month over month, extending reach and solidifying its position as a leader in Web3 gaming.

• ‍70% of FTDs Became Recurring Customers: Indicating that first-time depositors found ongoing value.
• $2,000 LTV (over 180 days): showed strong retention and revenue from the acquired user base.‍
• 4x ROAS: demonstrated profitable returns in a highly competitive market

Why It Worked

1. Precision Web3 targeting: Being able to target high-value blockchain gamers and DeFi traders through wallet/chain analytics helped the ads reach the right audience.‍
2. Three-phase retargeting: The team was able to convert 70% of first-time depositors into repeat customers via behavior-triggered messaging across 90 days.‍
3. Dynamic promo optimization: Iteratively testing crypto rewards and landing pages against real-time metrics helped to boost LTV to $2,000.

Conclusion

By combining precise wallet-level targeting with a robust retargeting framework and carefully tested promotions, the Fairspin team successfully achieved paid user acquisitions at under $70 CPA and generated 4x ROAS. This case underscores how strategic on-chain profiling and data-driven optimization can unlock scalable, profitable growth for Web3 casino ventures, despite a challenging advertising environment.

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