Fairspin

Fairspin is one of the fastest-growing Crypto Casinos worldwide, seamlessly blending Web3 elements with traditional gambling. Given industry restrictions around Web3 and Gambling advertising, acquiring new paying users at a profitable ROI has long posed a major challenge. Leveraging the Blockchain-Ads platform, the Fairspin team aimed to overcome these hurdles and attract high-value customers at scale.

The Goal/Campaign Overview

The Fairspin team’s primary objectives were to:

• Lower the Cost per Acquisition (CPA) to under $100
• Maximize Return on Ad Spend (ROAS)
• Encourage repeat deposits for sustained revenue growth

Over the course of April – September 2023, multiple campaigns were launched to refine messaging, offers, and targeting based on real-time performance.

The Strategy

1. Wallet-Based Targeting & On-Chain Behavior
   • The Fairspin team leveraged Blockchain-Ads’ wallet-level data (“web3 cookie”) to identify users with active wallets and frequent on-chain transactions.
   • Audiences included Play-to-Earn gamers, GameFi enthusiasts, and high-risk crypto traders—all of whom demonstrated high gaming and transaction activity in the past 30 days.
   • This precision minimized wasted ad spend by focusing only on those most likely to convert into paying casino users.
2. Competitive & Niche Audience Segmentation
   • Targeted players with demonstrated interest in sports betting and online casinos.
   • Employed further segmentation around high-value user attributes (e.g., wallet holders with larger transaction volumes or previous interest in gambling-related dApps).
3. Multiple Offer Testing
   • Ran diverse promotions—Sports Betting, Crypto Rewards, Welcome Bonuses, and Wheel of Fortune—to see which offers resonated best with each audience segment.
   • Optimized creatives and landing pages to highlight unique selling points (e.g., fair gaming, high deposit match, or fast payouts).
4. Retargeting Framework
   • Sign-Up Campaigns (First 30 Days): Generated warm audiences, focusing on users likely to register.
   • FTD Retargeting (Next 30 Days): Converted registered non-depositors into first-time depositors.
   • Revenue-Oriented Retargeting (After 60 Days): Encouraged subsequent deposits and ongoing engagement from users who had already deposited at least once.

Through ongoing performance reviews and optimization over a 120-day period, the Fairspin team refined each step of the funnel to maximize ROI.

The Results

• $70 CPA on Paid Users: Lower than the original $100 target, sustained while scaling.
• 4x ROAS: Demonstrated profitable returns in a highly competitive market.
• 70% of FTDs Became Recurring Customers: Indicating that first-time depositors found ongoing value.
• $2,000 LTV (over 180 days): Showed strong retention and revenue from the acquired user base.

The campaign’s success enabled Fairspin to double its ad spend month over month, extending reach and solidifying its position as a leader in Web3 gaming.

Why It Worked

1. Precise Wallet-Based Targeting: Using on-chain data allowed the Fairspin team to zero in on audiences who were already active in similar crypto-gaming or betting niches.
2. Layered Retargeting Funnel: Systematic re-engagement of users—post-sign-up and post-deposit—enhanced conversions and long-term user value.
3. Diverse Offer Testing: Tailoring promotions to different audience segments helped refine ad spend efficiency and maximize overall returns.

The Takeaway

By combining precise wallet-level targeting with a robust retargeting framework and carefully tested promotions, the Fairspin team successfully achieved paid user acquisitions at under $70 CPA and generated 4x ROAS. This case underscores how strategic on-chain profiling and data-driven optimization can unlock scalable, profitable growth for Web3 casino ventures, despite a challenging advertising environment.

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