Blockchain-Ads and Palmswap marketing team joined together to raise initial liquidity for Palmswap during presale and TGE - raising $1,800,000 liquidity at launch over a 7 days window and subsequently raising $5,000,000 at TGE.

We started the campaigns advertising towards a Gleam campaign with several competitions aimed to incentivize users to not only sign up to the Presale, but also invite their friend and communities to join for increase chances ad entering the whitelist and earning various prizes. Over 400,000 entered our Gleam campaign and the Presale whitelist over the course of 90 days.

Phase 2 of the campaigns consisted in Retargeting ads aimed at re-engaging whitelist members in order to incentivize them to participate in the actual Presale. Since the Presale happened on the Binance Smart Chain, we deployed our "web3 cookie" technology to filter our ads to BNB holders only. This massively increased results in terms of ROAS and CPA on new investors.

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Users were incentivize to invest right away, as the sooner you invested the higher the Presale discount (up to 75% reduction from TGE price). In addition, users who invited other investors would earn over 5% token bonus.

Blockchain-Ads and Plamswap coordinated campaigns achieved $1.800,000 Liquidity added at Presale and $5,000,000 market cap at TGE.

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