Palmswap

Palmswap is a decentralized finance (DeFi) platform, a Perp Dex, aiming to revolutionize the crypto trading experience. The project needed to raise substantial initial liquidity and attract a large investor base for their presale and Token Generation Event (TGE). By leveraging Blockchain-Ads' advanced Web3 targeting capabilities and multi-phase campaign strategy, Palmswap successfully raised millions in liquidity during presale and market cap while attracting over 400,000 whitelist entries.

The Goal/Campaign Overview

The campaign was for a 90-day competition, and the goal was to drive presale sign-ups and whitelist entries, aiming to generate liquidity for Palmswap's token. It was followed by a retargeting campaign to convert whitelist members into presale investors.

Strategy

Palmswap's marketing team used Blockchain-Ads' Web3 Targeting features, including:

• Web3 Audience Targeting: Utilized pre-built audiences of users who regularly engaged in DeFi and Perp Trading.
• Wallet Targeting: Focused on popular wallets like Metamask, Trust, and Binance Chain Wallet.
• Crypto Portfolio Targeting: Targeted users tagged as holding BTC, BNB, and other major DeFi tokens, based on their on-chain interactions and wallet balances.
• On-chain Targeting: Focused on users actively engaging with the Binance Smart Chain, particularly those with high transaction volumes in DeFi protocols and perpetual trading platforms.

To attract more participants, Palmswap put these incentive structures in place:

• Implemented a tiered discount system, offering up to 75% reduction from TGE price for early investors.
• Encouraged referrals by offering increased chances of entering the whitelist and winning prizes.
• Provided a 5% token bonus for users who invited other investors.

The second phase of the campaign focused specifically on converting whitelist members into presale investors through strategic audience segmentation and personalized messaging. Leveraging Blockchain-Ads' platform, Palmswap deployed time-sensitive incentives and multi-channel outreach to create urgency and highlight presale benefits.

Results

The campaign achieved remarkable outcomes:

• Over 100,000 entries in the Gleam campaign and presale whitelist, which exceeded initial expectations.
• $1,800,000 liquidity raised during the 7-day presale window.
• $5,000,000 market cap achieved at TGE.

Why it Worked

1. Focusing on DeFi/Perp traders ensured ads reached users already seeking derivatives platforms, directly fueling whitelist demand.
2. Tiered discounts and referral bonuses created urgency, driving competitive participation in the presale phase.
3. Retargeting whitelisted users with time-sensitive incentives converted passive interest into actionable presale investments.

Conclusion

This case study demonstrates the effectiveness of Blockchain-Ads' platform in executing targeted Web3 marketing campaigns. By leveraging specific targeting features and implementing a well-structured incentive system, Palmswap successfully raised substantial liquidity and achieved a significant market cap at launch.