Palmswap

Palmswap's marketing team utilized Blockchain-Ads' network to execute a successful liquidity-raising campaign during Palmswap's presale and Token Generation Event (TGE). The campaign leveraged Blockchain-Ads' advanced targeting capabilities and Web3 technologies to attract and engage potential investors, resulting in significant liquidity generation for Palmswap.

The Goal/Campaign Overview

The marketing initiative was structured in two phases to achieve the following goals:

• Generate massive liquidity for Palmswap’s Token
• Drive participation in a 90-day competition to drive presale sign-ups and whitelist entries.
• Attract over 100,000 entries for the presale whitelist
• Convert whitelist members into presale investors

Strategy

Palmswap's marketing team used Blockchain-Ads' Web3 Targeting features, including:

• Web3 audience: Targeting users who regularly engaged Defi and Defi Trading, BTC holders, & BNB holders.
• Wallet Targeting: Focused on popular wallets like Metamask, Trust, and Binance Chain Wallet.
• Chain Targeting: Specifically targeted the Binance Smart Chain.

To attract more participants, Palmswap put these incentive structures in place:

• Implemented a tiered discount system, offering up to 75% reduction from TGE price for early investors.
• Encouraged referrals by offering increased chances of entering the whitelist and winning prizes.
• Provided a 5% token bonus for users who invited other investors.

Results

The campaign achieved remarkable outcomes:

• Over 400,000 entries in the Gleam campaign and presale whitelist.
• $1,800,000 liquidity raised during the 7-day presale window.
• $5,000,000 market cap achieved at TGE.

Why it Worked

1. Targeted Approach: By using Blockchain-Ads' Web3 targeting capabilities, the campaign reached the most relevant audience—BNB holders on the Binance Smart Chain.
2. Incentive Alignment: The tiered discount system and referral bonuses created a strong motivation for early participation and community growth.
3. Multi-Phase Strategy: The two-phase approach allowed for initial broad outreach followed by focused conversion efforts.
4. Effective Use of Technology: Blockchain-Ads' "web3 cookie" technology significantly improved ROAS and CPA metrics for new investors.

Conclusion

This case study demonstrates the effectiveness of Blockchain-Ads' platform in executing targeted Web3 marketing campaigns. By leveraging specific targeting features and implementing a well-structured incentive system, Palmswap successfully raised substantial liquidity and achieved a significant market cap at launch.