Cryptorush

Cryptorush is an emerging online casino platform offering slots, table games, and sports betting. As a new entrant in the market, they faced the challenge of establishing a strong user base and building brand awareness. Leveraging Blockchain-Ads' precise Web3 targeting capabilities, Cryptorush ran a successful campaign that gained millions of impressions and acquired new depositors efficiently while achieving a 4.24x return on ad spend.

Campaign Overview

Cryptorush invested $10,000 in their 30 Days advertising on the Blockchain-Ads network. The campaign's primary objective was to acquire new depositors at an efficient cost per acquisition (CPA) with a high potential lifetime value (LTV). To achieve this, Cryptorush leveraged Blockchain-Ads' programmatic ad network to reach and convert high-value users.

Strategy

Cryptorush combined Web3 precision with dynamic optimization to attract crypto-curious gamers:

1. Web3 Audience Targeting: Focused on sports bettors, PlayToEarn users, and stablecoin holders.
2. Portfolio Balance Filter: Targeted users holding $500–$1,500 in crypto, balancing accessibility for new depositors while filtering out low-liquidity audiences.
3. Creative Optimization: A/B tested banners and video ads highlighting jackpots and instant withdrawals, refining creatives to resonate with thrill-seeking gamers.
4. Retargeting Campaign: Re-engaged users who interacted with ads but didn’t convert, driving 30% of total depositors and reducing CPA by 25%.

Results

In 30 days, the campaign delivered these solid results with an average CPA of $17.61 and a 4.24x ROAS:

• New Depositors: 568
• Deposit Volume: $42,355
• Total Impressions: 4.2 million
• Total Clicks: 22,387

Why it Worked

• Precision: Web3 filters ensured outreach to users already comfortable with crypto transactions and gaming.
• Balance: Portfolio targeting struck a balance between accessibility and quality, attracting depositors without overspending.
• Agility: Rapid A/B testing and retargeting maximized conversions on a limited budget.

Conclusion

Cryptorush's campaign with Blockchain-Ads successfully laid the foundation for its growth in the competitive online casino market. The campaign efficiently utilized a modest budget to drive significant early-stage deposits and build a base of high-LTV users.