In their first month, Cryptorush leveraged Blockchain-Ads' network to kickstart their user acquisition efforts with a $10K ad spend. The campaign delivered solid initial results, including:

• Total Impressions: 4.2 million
• Total Clicks: 22,387
• New Depositors: 568
• Average CPA: $17.61
• Deposit Volume: $42,355
• Return on Ad Spend (ROAS): 4.24x

Client

Cryptorush is an emerging online casino platform offering a variety of games, including slots, table games, and sports betting. As a new entrant in the market, Cryptorush aimed to establish a strong user base and build brand awareness through efficient user acquisition campaigns.

Objective

The primary objective for Cryptorush was to acquire new depositors at an efficient CPA while maximizing the return on their initial $10K budget. The goal was to quickly establish a presence in the online casino market and attract users with a high potential lifetime value (LTV).

Strategy

To achieve these objectives, Cryptorush partnered with Blockchain-Ads, leveraging its programmatic ad network to reach and convert high-value users. The campaign was designed to maximize impact and ensure the efficient use of a limited budget.

Key Tactics

1. Precision Targeting: Blockchain-Ads utilized a combination of behavioral and contextual targeting to reach users who were likely to engage with online gaming platforms. This included focusing on individuals with interests and behaviors indicative of a high likelihood to deposit.
2. Creative Optimization: Given the budget constraints, Blockchain-Ads deployed a highly efficient A/B testing strategy to quickly identify the most effective ad creatives. These included targeted banners and video ads.
3. Dynamic Retargeting: Retargeting strategies were implemented to re-engage users who showed initial interest but did not immediately convert, improving conversion rates and reducing CPA.
4. Budget Efficiency: The $10K budget was strategically allocated across high-impact channels, ensuring that every dollar spent contributed to driving meaningful results.

Conclusion

Cryptorush’s initial campaign with Blockchain-Ads successfully laid the foundation for its growth in the competitive online casino market. The campaign efficiently utilized a modest budget to drive significant early-stage deposits and build a base of high-LTV users. This partnership demonstrated the effectiveness of Blockchain-Ads in launching and scaling new online casino brands.

Looking to launch your online casino? Contact us to see how Blockchain-Ads can help you achieve your marketing goals.