BOSSIE

BOSSIE needed to reach active on-chain investors who would not only discover the token but commit capital to purchase it. This would be a high-intent conversion requiring verified crypto-native audiences rather than general interest segments.

Three challenges defined what that required:

• Unknown token: $BOSSIE was a new entrant competing in a crowded Solana meme token market. Creatives needed to establish immediate community identity and differentiation to drive purchase intent.
• Audience quality: BOSSIE needed investors with meaningful capital to deploy, not casual crypto observers. The average purchase needed to reflect deliberate allocation from experienced DeFi participants.
• Community momentum: Meme token purchases are driven by community belonging and early-mover positioning. The campaign needed to convey both simultaneously.

Standard display networks could reach crypto and finance audiences but not verified Solana and ETH wallet holders with on-chain token purchase history. BOSSIE needed users already active in meme token and DeFi communities who would immediately respond to a new Solana community token proposition. Interest-based platforms had no reliable signal for wallet activity levels or meme token purchase behaviour.

Blockchain-Ads provided the targeting depth the campaign required through four capabilities:

• On-chain wallet targeting: Campaigns reached SOL-active and ETH-active wallets with verified token purchase and DeFi interaction history, not interest proxies.
• Crypto community inventory: The network covered Solana ecosystem, meme token, and DeFi publisher environments where BOSSIE's target audience was already active.
• High-intent audience structure: Targeting concentrated on active wallets and personal finance segments to prioritise investors with capital ready to deploy.
• Global reach: The platform delivered qualified crypto-native audiences across multiple regions throughout the 30-day campaign window.

• 747 verified $BOSSIE token holders acquired across a 30-day global campaign. CPA: $206.16 per token holder.
• Transaction volume: $401,850 generated from token purchases. Average token purchase: $537.95 per buying wallet.
• ROAS: 2.61x on $154,000 in ad spend.
• Impressions: 3M+ delivered globally across display formats. CTR: 6.05% blended across all formats. CPC: $0.79 blended across the full campaign.

The campaign launched globally across SOL-active and ETH holder wallet segments with display formats across desktop and mobile.

Three creative angles ran simultaneously:

• A token launch angle introducing $BOSSIE on Solana.
• A community entry angle inviting users to join the crypto revolution.
• A token grab angle directing users to secure their tokens immediately.

The objective was to identify which angle drove the lowest cost per token purchase among active wallet and meme community segments.

Data from Phase 1 identified active ETH holders and Solana wallet segments as the strongest converters. The community entry and token grab angles outperformed the pure launch angle on purchase rate among users already holding positions in competing meme tokens. Budget shifted toward these two creatives.

Two new angles were introduced:

• A competitive positioning angle declaring BOSSIE as the Ponke Killer to target Solana meme token holders already familiar with competing projects.
• A Solana community angle reinforcing belonging with a secure your tokens today CTA.

The competitive positioning angle drove the strongest click-through rate among Solana-active wallet segments.

The campaign concentrated spend on the competitive positioning and community entry angles across verified SOL and ETH wallet segments globally. Retargeting layers re-engaged users who had clicked through to the token purchase page without completing a transaction. The community angle, "Join the community on Solana: Secure Your Tokens Today," drove the highest retargeting conversion rate among users already familiar with the BOSSIE proposition. The Ponke Killer creative scaled strongest among Solana meme token holders in the final week, delivering the campaign's highest single-week transaction volume.