BOSSIE

Bossie is a blockchain-based project offering innovative solutions in the decentralized finance space. They faced the challenge of expanding their token holder base to increase adoption and liquidity. Leveraging Blockchain-Ads' Web3 targeting capabilities, Bossie ran a successful campaign that significantly increased their holder count and engagement metrics.

Campaign Overview

Bossie initiated this advertising campaign with a clear objective to expand their token holder base. They allocated a budget of $10,000 to achieve this goal. The campaign aimed to reach potential crypto investors and convert them into Bossie token holders.

Strategy

The campaign's strategy centered on leveraging Blockchain-Ads' advanced targeting features to reach the most relevant audience:

• Web3 Audience Targeting: The campaign focused on reaching ETH Holders, DeFi enthusiasts, Web3 Natives and HODLers.‍
• Wallet Targeting: Ads were displayed to users of popular Web3 wallets, including Metamask, Trust Wallet, and CoinbaseWallet.‍
• Chain Targeting: The campaign targeted users active on Ethereum, Binance Smart Chain, and Polygon.‍
• Portfolio Balance Targeting: The ads were shown to users with portfolio balances ranging from $1,500 to $10,000, identifying potential investors with sufficient capital to participate.

This multi-faceted targeting approach allowed Bossie to reach users who were not only familiar with cryptocurrency investments but also had the means and likelihood to become token holders.

Results

The campaign achieved impressive results across various metrics:

• New Token Holders Acquired: 5,000
• Total Impressions: 3,238,398
• Total Clicks: 20,388

Why it Worked

The campaign's success can be attributed to several factors:

1. Precise Targeting: Blockchain-Ads' specialized targeting capabilities allowed Bossie to reach users based on their wallet activity and blockchain interactions, ensuring the ads were shown to the most relevant audience.
2. Engaged Audience: The high click count (20,388) demonstrates strong user interest in the campaign content, indicating effective ad creative and messaging.
3. Efficient Spending: The campaign achieved a reasonable cost per holder ratio while generating substantial awareness through over 3 million impressions.
4. Relevant Platforms: By leveraging Blockchain-Ads' network of 10,000+ partner websites, Bossie's ads were displayed on platforms frequented by crypto enthusiasts and potential investors.

Conclusion

Bossie's campaign with Blockchain-Ads successfully achieved its primary goal of expanding the token holder base. The impressive engagement metrics and efficient conversion rates demonstrate the effectiveness of targeted blockchain advertising for crypto projects. This case study highlights the potential of Web3-focused advertising strategies in reaching and converting crypto-savvy audiences, providing valuable insights for other blockchain projects looking to grow their communities and investor base.