Blockbet

Blockbet needed to reach crypto-native sports bettors and casino players who would register and deposit on a blockchain-based platform. This is a conversion requiring verified crypto wallet holders with both gambling intent and stable funds to deploy.

Four obstacles stood in the way:

• Platform restrictions: Google and Meta restrict crypto gambling platform promotion, leaving no compliant path to crypto-active sports betting and casino audiences at scale.
• Audience specificity: Blockbet needed users at the intersection of crypto nativity, sports betting engagement, and stablecoin holdings, a segment interest-based targeting cannot isolate.
• Deposit quality: Reaching users who would make meaningful deposits required stablecoin and crypto wallet holders with funds ready to deploy, not casual observers.
• Platform awareness: Blockbet was competing against established crypto casino brands. Creatives needed to lead with the $1,500 deposit bonus to convert users already evaluating competing platforms.

Google and Meta restrict crypto gambling promotion across most global markets. Blockbet needed a network with verified crypto-active audiences and compliant iGaming inventory at global scale. Standard ad networks had no reliable signal for stablecoin holdings, crypto deposit behaviour, or sports betting engagement among blockchain-native users.

Blockchain-Ads was the only network that could cover all three through four capabilities:

• On-chain wallet targeting: Campaigns reached stablecoin holders and crypto-active wallets with verified deposit and gambling engagement history, not interest proxies.
• iGaming publisher inventory: The network covered crypto sports betting, casino, and gambling content publisher environments where Blockbet's target audience was already active.
• Bonus-led creative alignment: Targeting was paired with the 200% deposit bonus up to $1,500 to convert users already comparing crypto casino welcome offers.
• Global reach: The platform delivered qualified crypto-active and sports betting audiences across multiple regions throughout the 45-day campaign window.

• 803 crypto bettors acquired across a 45-day global campaign.
• CPA: $37.36 per player acquired.
• Impressions: 850K+ delivered globally across display formats.
• CTR: 3.25% blended across all formats.
• CPC: $1.07 blended across the full campaign.
• Total clicks: 28,013 driven to the Blockbet registration page.

The campaign launched globally across stablecoin holder and sports bettor wallet segments with display formats.

Two creative angles ran simultaneously:

• A deposit bonus angle leading with the 200% deposit bonus up to $1,500 alongside sports imagery.
• A platform authority angle positioning Blockbet as the leading crypto sportsbook and casino.

Multiple ad variants were tested across both angles. This was to identify which combination of offer framing and imagery drove the lowest cost per registration among crypto-active gambling audiences.

Data from Phase 1 identified stablecoin holders and high-value casino player segments as the strongest converters. The deposit bonus angle outperformed the platform authority angle on registration rate among users already holding stable crypto funds. Budget shifted toward the deposit bonus creative. The platform authority angle was retained for targeting sports bettor segments unfamiliar with Blockbet. Retargeting was introduced to re-engage users who had clicked through to the Blockbet registration page without completing sign-up or deposit.

The campaign concentrated spend on the deposit bonus angle across verified stablecoin holder and high-value casino player segments globally. Retargeting layers re-engaged users who had visited the platform without registering or depositing. The deposit bonus creative was "200% Deposit Bonus Up to $1,500: Play Now." And it drove the highest retargeting conversion rate among users already aware of the platform and comparing welcome offers. The retargeting layer delivered a meaningful share of the campaign's 803 acquired players in the final two weeks.