Blockbet

Blockbet is a decentralized gambling platform built on blockchain technology. They wanted to achieve rapid user acquisition for their sports betting products while ensuring high-quality leads. To reach their target audience, the Blockbet marketing team used Blockchain-Ads Web3 targeting capabilities in their strategy, and they achieved tremendous results.

Campaign Overview

The marketing team had a $30,000 ad spend budget with the goal of driving user acquisition to establish a base of recurring players. The 45-day campaign focused on acquiring users likely to engage with crypto-powered gambling services. Their strategy combined Web3 behavioral targeting with geographic filters for regulated markets.

Strategy

• Web3 Audience: Leveraged pre-built audiences of Sports Betting enthusiasts and PlayToEarn gamers and Stablecoin Holders
• Crypto Portfolio Targeting: Targeted wallets with $1,500–$10,000 balances to attract high-value players.‍
• Retargeting: Users who clicked on the ads but haven't registered were retargeted with more compelling ads to drive signups.‍
• Optimization: A/B tested 17 ad variants emphasizing provably fair odds

Results

• 4,803 acquired users
• 28,013 clicks 
• 860,945 impressions

Why It Worked

1. Precise Web3 Targeting: Reaching high-value players and Web3 natives ensured the ads were shown to a relevant audience likely to convert.
2. Optimized Campaign Strategies: Retargeting and wallet targeting helped maximize engagement from users already familiar with blockchain technology.
3. Data-Driven Approach: Real-time analytics allowed for continuous optimization of the campaign to improve performance metrics like CTR and CPA.

Conclusion

By leveraging Blockchain-Ads' advanced targeting capabilities and optimization tools, Blockbet successfully acquired 4,803 new users at an impressive CPA of $6.24. This campaign highlights how precise Web3 targeting can drive meaningful results in the gambling niche.