Alpha Exchange

AlphaExchange is a DEX platform from MDX Tech that wanted to attract high-value DeFi traders in a saturated market. To achieve this, AlphaExchange launched a precision-targeted global campaign using Blockchain-Ads' Web3 targeting technology. The results were impressive with new trader acquisitions and massive increases in transaction volume from new traders.

Campaign Overview

The team at MDX Tech had a primary objective of increasing the number of traders on the platforms. They ran the campaign for a 90-day period, with an Ad spend of $36,000. The team employed the Web3 targeting capabilities of Blockchain-Ads to reach their audience and create a tailored campaign that resonated with high LTV DeFi traders.

Strategy

• Web3 Audience Targeting: DeFi Trading, High-Value Traders, Finance Users, and Stablecoin Holders
• On-chain Targeting: Focused on BSC/ETH/Polygon users with over 20 DeFi transactions monthly and leverage trading history
• Portfolio Balance: Focus on users with $10,000-$100,000 in portfolio balance, indicating higher potential LTV.
• Competitor Smart Contract Targeting: Tracked users interacting with smart contracts of top DEXs (Uniswap, PancakeSwap) and leveraged trading platforms

The campaign strategy also included these campaign hooks:

• "Become an ALPHA | TRADE 200X LEVERAGE WITH NO KYC"
• "CRYPTO TRADING MADE EASY | INCREASE YOUR RETURN IN INVESTMENT WITH ALPHA EXCHANGE"
• "ALPHA PRO PLATFORM IS NOW LIVE | TRADE 200X LEVERAGE ON OUR DEX"
• "ALPHA TRADING PLATFORM | CRYPTO INCOME AT YOUR FINGERTIPS"

Results

The campaign acquired 956 new traders while maintaining a $58 CPA with a $2400 LTV per trader.

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Why it Worked

• On-chain behavioral targeting: using Blockchain-Ads, identified high-LTV traders through wallet balances and competitor contract interactions, minimizing wasted ad spend.
• Adaptive messaging: optimized ads like "200X leverage without identity checks" in real-time, boosting click-through rates by 38% above benchmarks.
• Real-time adjustments based on: $2400 LTV/trader data from Blockchain-Ads integrated analytics

Conclusion

The MDX tech launched a successful marketing campaign for AlphaExchange. Through advanced targeting capabilities and strategic messaging, the campaign effectively attracted high LTV DeFi traders to the new decentralized trading platform. While the CPA slightly exceeded the initial target, the campaign's overall success in acquiring new traders and driving platform adoption demonstrates the effectiveness of Blockchain-Ads' marketing solutions in the competitive blockchain and DeFi sectors.