Overview:
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MDX tech, a renowned name in both CeFi and DeFi vertical, partnered with Blockchain-Ads to execute a strategic marketing campaign aimed at driving adoption to its new DEX - AlphaExchange. Recognizing the importance of targeted marketing in the competitive landscape of decentralized finance, Alpha Exchange sought to leverage Blockchain-Ads' On-Chain Audience Matching tech to reach high value DeFi traders. Operating on a global scale, the campaign aimed to achieve a Cost Per Acquisition (CPA) target of $50 while attracting high profile traders to the platform.

Campaign Goals:
- Increase number of traders
- Increase transaction volume
- Create positive sentiment within the community

Key Insights:
The media team at to Blockchain-Ads tailored a campaign that resonated with their target audience of high LTV DeFi traders.
The timing of the campaigns was in alignment with the narrative of trusting decentralized solutions more than the centralized counterparts.

Campaign Audience Targeting:
- High-Value Traders (min of 100ETH worth of transaction volume within the last 30 days recorded on-chain)
- Competitor users base (wallet address interacting with particular smart contracts)
- Dex users (pre-build)
- Cex users (pre-build)

Campaign Hooks:‍
- Become an ALPHA | TRADE 200X LEVERAGE WITH NO KYC
- CRYPTO TRADING MADE EASY | INCREASE YOUR RETURN IN INVESTMENT WITH ALPHA EXCHANGE
- ALPHA PRO PLATFORM IS NOW LIVE | TRADE 200X LEVERAGE ON OUR DEX
- ALPHA TRADING PLATFORM | CRYPTO INCOME AT YOUR FINGERTIPS

Results:
New Traders: 956
$58 Cost per new Traders‍

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Conclusion:
By leveraging Blockchain-Ads' expertise and strategic guidance, Alpha Exchange was able to achieve its marketing goals of acquiring high LTV DeFi traders to its new Decentralized Trading Platform, while delivering high ROI and engaging visitors to the platform.
This case study showcases the significant impact of Blockchain-Ads' contributions in driving results for Alpha Exchange, reaffirming our commitment to delivering exceptional marketing solutions for clients in the blockchain and DeFi sectors.

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