Alpha Exchange

AlphaExchange is a DEX platform from MDX Tech that faced significant hurdles attracting high-value DeFi traders in a saturated market. To combat this, AlphaExchange launched a precision-targeted global campaign using Blockchain-Ads' Web3 targeting technology. The results were impressive with new trader acquisitions and massive increases in transaction volume from new traders.

Campaign Overview

The campaign was set to run for a 90-day period, with these primary objectives:

• Increase the number of traders
• Boost transaction volume

Strategy

The team at MDX Tech employed these Web3 targeting capabilities of Blockchain-Ads to reach their campaign audience and create a tailored campaign that resonated with high LTV DeFi traders.

• Wallet Targeting: The campaign focused on users of popular Web3 wallets, specifically Metamask and Trust Wallet, as well as Coinbase users who might be interested in transitioning to decentralized trading.‍
• Web3 Audience Targeting: DeFi Trading, High Value Traders, Web3 Natives
• Chain Targeting: The focus was on Binance Smart Chain, Ethereum, and Polygon
• Portfolio Balance: Focus on users with $10,000-$100,000 and more in portfolio balance, indicating higher potential LTV.
• Competitor Smart Contract Targeting: Identify and target users who have interacted with competitor DeFi platforms

The campaign strategy also included these campaign hooks:

• "Become an ALPHA | TRADE 200X LEVERAGE WITH NO KYC"
• "CRYPTO TRADING MADE EASY | INCREASE YOUR RETURN IN INVESTMENT WITH ALPHA EXCHANGE"
• "ALPHA PRO PLATFORM IS NOW LIVE | TRADE 200X LEVERAGE ON OUR DEX"
• "ALPHA TRADING PLATFORM | CRYPTO INCOME AT YOUR FINGERTIPS"

Results

The campaign achieved these impressive results while maintaining a $58 CPA with $2400 LTV per trader:

• New Traders Acquired: 956

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Why it Worked

The success of the campaign can be attributed to several factors:

1. Precise Targeting: By focusing on high-value traders with significant transaction volumes, the campaign reached its intended audience effectively.
2. Timely Execution: The campaign capitalized on the growing trend of trust in decentralized solutions.
3. Compelling Messaging: The campaign hooks emphasized key benefits such as high leverage, ease of use, and potential for increased returns, appealing to the target audience.
4. Strategic Use of Technology: Blockchain-Ads' Web3 Targeting technology enabled highly targeted advertising, improving the efficiency of the campaign.

Conclusion

The MDX tech launched a successful marketing campaign for AlphaExchange. Through advanced targeting capabilities and strategic messaging, the campaign effectively attracted high LTV DeFi traders to the new decentralized trading platform. While the CPA slightly exceeded the initial target, the campaign's overall success in acquiring new traders and driving platform adoption demonstrates the effectiveness of Blockchain-Ads' marketing solutions in the competitive blockchain and DeFi sectors.

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