Alpari and FXTM

Alpari and FXTM are leading financial institutions offering both traditional and cryptocurrency trading services. They needed to expand their user base for their new cryptocurrency products across English, Arabic, and Spanish-speaking markets. Leveraging Blockchain-Ads' web3 targeting capabilities, they ran successful campaigns that significantly boosted signups and registrations with impressive ROI.

Campaign Overview

The primary goals of the campaigns were to drive new user signups and registrations for Alpari and FXTM's trading platforms while expanding their reach in English, Arabic, and Spanish-speaking markets.

Strategy

Alpari and FXTM combined Web3 precision with Web2 scale to attract global crypto traders:

• Web3 Audience Targeting: Focused on DeFi traders, BTC/ETH holders, and stablecoin users to reach audiences already active in crypto markets.
• Portfolio Balance: Targeted users holding $10k–$100k to attract high-value crypto investors.‍
• Multilingual Market Penetration: Combined Web3 targeting with geographic filters for the US, UAE, Mexico, and 9 other regions to align with language-specific campaigns.
• Creative Optimization: A/B tested ads emphasizing platform security and multilingual support, refining messaging for Arabic, Spanish, and English-speaking traders.
• Retargeting: Re-engaged users who interacted with ads but didn’t convert, driving 35% of total registrations.

Results

The campaigns delivered these impressive results, significantly boosting signups and registrations while maintaining an average CPA of $20.58 and realizing 5x ROAS:

• Total Conversions: 2,443
• Total Deposit Volume: $254,603
• Total Impressions: 15.45 million
• Total Clicks: 63,200

Why it Worked

• Precision: Web3 filters ensured outreach to crypto-native traders, while Web2 geo-targeting captured regional demand.
• Value Focus: Portfolio balance targeting prioritized users with capital to trade/deposit.
• Adaptability: Multilingual creatives and retargeting maximized conversions across diverse markets.

Conclusion

Alpari and FXTM's campaigns with Blockchain-Ads successfully tapped into a highly targeted web3 audience, driving significant user growth among English, Arabic, and Spanish-speaking investors. By leveraging on-chain data and behavior, these campaigns achieved outstanding results, setting a strong precedent for future marketing initiatives in the rapidly evolving financial landscape.