In their initial campaigns, Alpari and FXTM partnered with Blockchain-Ads to expand their user base across English, Arabic, and Spanish-speaking audiences. By focusing on web3 properties and criteria—such as on-chain portfolios and investment/trading behavior—rather than traditional geographic or demographic targeting, the campaigns delivered impressive results:

• Total Impressions: 15.45 million
• Total Clicks: 63,200
• Total Conversions: 2,443
• Average CPA: $20.58
• Total Deposit Volume: $254,603
• Overall ROAS: 5x

These campaigns significantly boosted signups and registrations, laying a strong foundation for future growth in the cryptocurrency and traditional financial product markets.

Client

Alpari and FXTM are prominent financial institutions known for their expertise in traditional finance. Recently, they expanded their offerings to include cryptocurrency products, aiming to attract both existing clients and new users interested in digital assets. To drive user acquisition for these new offerings, they engaged Blockchain-Ads to execute targeted marketing campaigns across key global regions, focusing specifically on English, Arabic, and Spanish-speaking audiences.

Objective

The primary goal of the campaigns was to drive new user signups and registrations for Alpari and FXTM’s trading platforms, targeting users who were most likely to engage with both traditional financial products and cryptocurrencies, based on their on-chain activities and trading behavior.

Strategy

Blockchain-Ads crafted a sophisticated strategy that leveraged the unique capabilities of web3 data to identify and convert high-value users. By focusing on users’ on-chain behavior—such as their portfolio composition and past trading activities—the campaigns were able to reach a highly relevant audience, driving efficient user acquisition.

Key Tactics

1. Web3-Centric Targeting: Instead of relying on traditional geographic or demographic segmentation, Blockchain-Ads targeted users based on their on-chain activities, including portfolio assets, transaction history, and overall trading behavior. This approach ensured the campaigns reached users with a proven interest in cryptocurrency and financial trading.
2. Creative Optimization: Custom ad creatives were tailored to resonate with users' investment behavior, with messages optimized through A/B testing to drive higher engagement and conversion rates among the web3-savvy audience.
3. Retargeting Based on On-Chain Data: Retargeting strategies were implemented to re-engage users who had interacted with the ads or demonstrated relevant on-chain activities but had not yet registered, improving conversion rates and lowering overall CPA.
4. Strategic Budget Allocation: The campaign budget was meticulously distributed to maximize reach and efficiency across the identified segments, ensuring a high return on ad spend.

Conclusion

Alpari and FXTM’s campaigns with Blockchain-Ads successfully tapped into a highly targeted web3 audience, driving significant user growth among English, Arabic, and Spanish-speaking investors. By leveraging on-chain data and behavior, these campaigns achieved outstanding results, setting a strong precedent for future marketing initiatives.

As both institutions continue to scale their marketing efforts, these initial results underscore the effectiveness of a web3-focused strategy in acquiring high-value users in the rapidly evolving financial landscape.

Looking to leverage web3 data for your financial institution’s growth? Contact us to see how Blockchain-Ads can help you achieve your marketing goals.

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