Alpari and FXTM

Alpari and FXTM are leading financial institutions offering both traditional and cryptocurrency trading services. They faced challenges in expanding their user base for their new cryptocurrency products across English, Arabic, and Spanish-speaking markets. Leveraging Blockchain-Ads' web3 targeting capabilities, they ran successful campaigns that significantly boosted signups and registrations with impressive ROI.

Campaign Overview

The primary goals of the campaigns were to:

• Drive new user signups and registrations for Alpari and FXTM's trading platforms
• Attract users interested in both traditional financial products and cryptocurrencies
• Expand their reach in English, Arabic, and Spanish-speaking markets
• Achieve efficient user acquisition with a focus on high-value potential customers

Strategy

The campaign team at Alpari and FXTM developed a strategy using Web3 targeting on Blockchain-Ads to find and convert high-value users by focusing on their on-chain activities. Specific targeting parameters included:

• Web3 Audience: DeFi Trading, Finance Users, HOLDers, Crypto News, BTC, ETH and Stable Coin Holders.
• Wallet Targeting: Metamask, Trust, Coinbase
• Portfolio Balance: $10,000 - $100,000

Additionally, the team created custom ads tailored to resonate with users' investment behavior, with messages optimized through A/B testing. Furthermore, strategies were implemented to re-engage users who had interacted with the ads or demonstrated relevant on-chain activities but had not yet registered.

Results

The campaigns delivered these impressive results, significantly boosting signups and registrations while maintaining an average CPA of $20.58 and realizing 5x ROAS:

• Total Conversions: 2,443
• Total Deposit Volume: $254,603
• Total Impressions: 15.45 million
• Total Clicks: 63,200

Why it Worked

The success of these campaigns can be attributed to several key factors:

• Precise Web3 Targeting: Alpari and FXTM's used Blockchain-Ads Web3 targeting instead of traditional geographic or demographic targeting.
• Highly Relevant Audience: The campaigns reached potential users already engaged in cryptocurrency and financial trading.
• On-Chain Data Utilization: Accurate identification of high-value users was possible through the use of on-chain data.
• Strategic Budget Allocation: The campaign budget was meticulously distributed to maximize reach and efficiency across identified segments.

Conclusion

Alpari and FXTM's campaigns with Blockchain-Ads successfully tapped into a highly targeted web3 audience, driving significant user growth among English, Arabic, and Spanish-speaking investors. By leveraging on-chain data and behavior, these campaigns achieved outstanding results, setting a strong precedent for future marketing initiatives in the rapidly evolving financial landscape.