Gaming Metaverse Platform

SPACE Metaverse is a gaming, community, and e-commerce platform built on Polygon. Because users need to hold $MATIC to participate in public events and mint NFTs, traditional ad networks fell short in targeting the right audience. SPACE Metaverse addressed this challenge through Blockchain-Ads' wallet-based targeting technology, focusing specifically on active $MATIC holders.

The Goal/Campaign Overview

• Objective: Rapidly grow SPACE’s user base and drive NFT mints.
• Key Metrics:
  • 75,000 new active players
  • 11,000+ NFT mints
  • < $2 Cost per User Acquisition (CPA)
• Timeline: July – August 2023
• Budget: $50,000 (split across multiple campaign stages)

The main hurdle was keeping CPA low and ensuring that new registrants actually held $MATIC and were ready to engage with SPACE’s Metaverse features.

The Strategy

1. Wallet-Based Targeting
   • Filter by $MATIC Holdings: Reached users who had recent on-chain activity and sufficient $MATIC balance.
   • Exclude Inactive Wallets: Reduced ad spend wasted on dormant wallets or disinterested crypto users.
2. Defined User Personas
   • Crypto Traders: Active in buying/selling tokens and open to exploring new Metaverse projects.
   • Top 100 Publisher Visitors: Audiences with high Web3 engagement.
   • Gaming & Metaverse Enthusiasts: Individuals who spend time in P2E games and virtual worlds.
   • Web3 Natives: Users with on-chain activity beyond simple token holdings, indicating a deeper commitment to blockchain projects.
3. Multi-Stage Campaigns
   • Sign-Ups: Attract a broad base of registrants.
   • Engaged Players: Retarget sign-ups who hadn’t yet interacted with SPACE, driving them to become active users.
   • Transactions (NFT Mints & Purchases): Retarget engaged users to mint NFTs, participate in events, and conduct in-world transactions.

By dividing the budget among these stages, SPACE could steadily funnel users toward deeper Metaverse involvement.

The Results

• 75,000 User Sign-Ups at < $2 CPA
• 11,000+ NFT Mints by actively engaged players
• High Retention from an audience already holding and transacting in $MATIC

Over the course of six months, SPACE consistently refined its targeting strategies, driving substantial growth in player registrations and NFT transactions.

Why It Worked

1. Precise MATIC Targeting: Zeroing in on wallets that actively hold and use $MATIC ensured an interested, transaction-ready audience.
2. Stage-Based Funnel: Breaking the campaign into sign-ups, engagement, and transaction stages captured users at each point of the customer journey.
3. Retargeting: Nudging previously registered users to become frequent players boosted retention and conversions.

The Takeaway

By leveraging Blockchain-Ads’ wallet-based targeting, SPACE Metaverse substantially cut acquisition costs, onboarded 75,000 engaged players, and saw 11,000 NFT mints—all within a $50,000 campaign budget. This case demonstrates the power of hyper-focused crypto audience segmentation in bringing cost-effective, high-intent users to blockchain gaming platforms.