Acquired 75,000 new players at < $2 CPA using MATIC-based targeting.
Ran hyper-targeted Web3 campaigns and retargeting campaigns, driving 75,000 sign-ups and 11,000 NFT mints.
SPACE is a gaming, community, and e-commerce platform built on Polygon. Because users need to hold $MATIC to participate in public events and mint NFTs, traditional ad networks fell short in targeting the right audience. SPACE addressed this challenge using the Web3 targeting technology on Blockchain-Ads to help them focus specifically on active $MATIC holders.
The Goal/Campaign Overview
SPACE aimed to quickly expand its user base and increase NFT mints. The campaign ran for 60 days, with a budget of $50,000 allocated across multiple stages. Key goals included acquiring new active players and achieving successful mints.
The Strategy
- Web3 Audience Targeting: Used pre-built audience of Web3 Natives, NFT Collectors, and Blockchain Gaming enthusiasts on Polygon.
- Wallet-Based Targeting: prioritized users of Metamask, Trust, and Coinbase wallets, which are popular among Polygon users.
- On-chain Targeting: Focused on users interacting with the Polygon blockchain, particularly those with recent on-chain activity and sufficient $MATIC balance.
- Competitor Targeting: Identified and targeted users previously engaging with smart contracts of major Polygon-based gaming platforms, including The Sandbox, Aavegotchi, and Crazy Defense Heroes.
SPACE implemented a three-stage campaign strategy. They first attracted a broad base of registrants, then retargeted sign-ups to become active users, and finally drove engaged users to mint NFTs and make in-world transactions.
The Results
- 75,000 User Sign-Ups at < $2 CPA
- 11,000+ NFT Mints by actively engaged players
Over the course of six months, SPACE consistently refined its targeting strategies, driving substantial growth in player registrations and NFT transactions.

Why It Worked
- Precise MATIC Targeting: Zeroing in on wallets that actively hold and use $MATIC ensured an interested, transaction-ready audience.
- Stage-Based Funnel: Breaking the campaign into sign-ups, engagement, and transaction stages captured users at each point of the customer journey.
- Retargeting: Nudging previously registered users to become frequent players boosted retention and conversions.
The Takeaway
By leveraging Blockchain-Ads’ wallet-based targeting, SPACE substantially cut acquisition costs, onboarded 75,000 engaged players, and saw 11,000 NFT mints—all within a $50,000 campaign budget. This case demonstrates the power of hyper-focused crypto audience segmentation in bringing cost-effective, high-intent users to blockchain gaming platforms.
Success Stories
What success looks like


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