Space

SPACE is a gaming, community, and e-commerce platform built on Polygon. Because users need to hold $MATIC to participate in public events and mint NFTs, traditional ad networks fell short in targeting the right audience. SPACE addressed this challenge using the Web3 targeting technology on Blockchain-Ads to help them focus specifically on active $MATIC holders.

The Goal/Campaign Overview

SPACE aimed to quickly expand its user base and increase NFT mints. The campaign ran for 60 days, with a budget of $50,000 allocated across multiple stages. Key goals included acquiring new active players and achieving successful mints.

The Strategy

• Web3 Audience Targeting: Used pre-built audience of Web3 Natives, NFT Collectors, and Blockchain Gaming enthusiasts on Polygon.
• Wallet-Based Targeting: prioritized users of Metamask, Trust, and Coinbase wallets, which are popular among Polygon users.
• On-chain Targeting: Focused on users interacting with the Polygon blockchain, particularly those with recent on-chain activity and sufficient $MATIC balance.
• Competitor Targeting: Identified and targeted users previously engaging with smart contracts of major Polygon-based gaming platforms, including The Sandbox, Aavegotchi, and Crazy Defense Heroes.

SPACE implemented a three-stage campaign strategy. They first attracted a broad base of registrants, then retargeted sign-ups to become active users, and finally drove engaged users to mint NFTs and make in-world transactions.

The Results

• 75,000 User Sign-Ups at < $2 CPA
• 11,000+ NFT Mints by actively engaged players

Over the course of six months, SPACE consistently refined its targeting strategies, driving substantial growth in player registrations and NFT transactions.

Why It Worked

1. Precise MATIC Targeting: Zeroing in on wallets that actively hold and use $MATIC ensured an interested, transaction-ready audience.
2. Stage-Based Funnel: Breaking the campaign into sign-ups, engagement, and transaction stages captured users at each point of the customer journey.
3. Retargeting: Nudging previously registered users to become frequent players boosted retention and conversions.

The Takeaway

By leveraging Blockchain-Ads’ wallet-based targeting, SPACE substantially cut acquisition costs, onboarded 75,000 engaged players, and saw 11,000 NFT mints—all within a $50,000 campaign budget. This case demonstrates the power of hyper-focused crypto audience segmentation in bringing cost-effective, high-intent users to blockchain gaming platforms.