Targeting $MATIC Holders for a brand new Metaverse platform

SPACE Metaverse is a gaming, community and e-commerce focused Metaverse built on Polygon. It presented a unique challenge as users need to hold $MATIC in order to participate in public events and mint NFTS.

As no advertising platform has an audience comprising of $MATIC holders, advertising was essentially impossible, as attrition from non-WEB3 and non-Polygon users was very high. Blockchain-Ads wallet targeting technology allowed us to filter our targeting by users holding $MATIC, as well as filter out inactive wallets. Through our wallet-specific targeting, we wee able to massively reduce drop off and bring CPA below industry standards for user sign ups, active players, and NFT mints as well as other transactions.

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Targeted User Personas

• Crypto Traders
• Visitors of Blockchain-Ads top 100 publishers
• Gaming Users
• Metaverse Users
• Web3 Natives

Results

• 75,000 User Sign Ups
• <$2 CPA on actiove players
• 11,000 NFT Mints from active players

Optimization

We divided the initial $50,000 budget into three campaigns stages: Sign Ups, Engaged Players and Transactions. The initial Sign Ups campaigns goal was to acquire as many as players registrations as possible. Doing so allowed us to build up a large enough retargeting pool for subsequent campaigns, as the user funnel to mint NFTs was pretty long.

Secondly, we retargeted users who registered but did not actively interact with the SPACE Metaverse to get as many as possible recurring players on the platform. This enabled us to further refine our Retargeting audience for the highest intent towards paid transactions.

The last step was to further Retarget SPACE users to encourage them to participate in public events, mint NFTs and purchase items with crypto as well as real time money.

By repeating this process over the course of 6 months, SPACE was able to scale its business to a wide audience of gamers as well as Web3 natives. Targeting users based on their wallet portfolio remains one of the most successful targeting tactics used by Blockchain-Ads. We worked with several large players in the industry, including gaming Apps, Casinos and P2E games on both desktop and mobile.

Starting with Blockchain-Ads is easy: get in touch with our team through this website and we will manage your campaigns activation for maximum success.