PropellerAds claims to offer smart user acquisition for media agencies, brands & affiliates. The advertising network boasts of reach over 1 billion audiece in various niches including finance and cryptocurrencies.
As a crypto marketer or founder, you'd want to verify if PropellerAds actually has such an extensive reach, especially for the crypto and blockchain sector before running your ad campaigns on the platform.
This comprehensive PropellerAds review examines the platform's key features, ad formats, targeting options, and overall performance as it concerns cryptocurrencies and finance.
We'll also explore how PropellerAds compares to other crypto ad networks to help you determine if it's the right choice for your Web3 marketing strategy.
What is PropellerAds?
PropellerAds is a leading multisource advertising platform that has been operating since 2011. The company provides access to unique traffic sources and AI-based ad-serving and optimization tools for media buyers, agencies, brand owners, and affiliate marketers.
PropellerAds offers a variety of ad formats catering to diverse marketing needs including
- Push Notifications
- In-Page Push
- Interstitial
- Popunder ads
The platform is known for its advanced targeting capabilities, including Demographic and Interests Targeting, which help advertisers find matching audiences effectively.
How Does PropellerAds Compare to Blockchain-Ads?
PropellerAds has an impressive network that spans 195+ countries and delivers over 12 billion advertising impressions daily. The ad network is also favored by a lot of niches due to its demographic and interest-based targeting approaches.
However, Blockchain-Ads offers better offering for the crypto and finance verticals.
For instance, with Blockchain-Ads, you can target users based on specific crypto-focused segmenting options like:
- Wallets they use
- Blockchains they interacted with
- Specific tokens in their wallet (BTC, ETH, etc)
Blockchain-Ads even allows you to target users based on portfolio size (how much the wallet holds), which is not currently possible on PropellerAds.
Quick PropellerAds vs. Blockchain-Ads H2H:
Here's a head-to-head comparison table of Blockchain-Ads and PropellerAds:
Which Platform Delivers Better Value?
Blockchain-Ads deliers better value compared to PropellerAds when it comes to crypto and iGaming advertising. With Blockchain-Ads, you can get direct access to active crypto wallets with impressive ROI.
For example, Compound achieved a 400% increase in volume using Blockchain-Ads, acquiring 3058 new users.
What Are the Pros and Cons of Using PropellerAds?
When evaluating PropellerAds as an advertising platform, it's essential to understand both its strengths and limitations for making informed marketing decisions.
Advantages of PropellerAds for Crypto Advertisers
PropellerAds offers several distinct advantages that make it an attractive option for crypto advertisers:
- Multiple ad formats: Offers various formats including Push Notifications, In-Page Push, Popunders, and Interstitials, allowing advertisers to choose the best format for their needs12.
- Advanced targeting: Provides demographic and interest-based targeting options to help advertisers find matching audiences16.
- AI-powered optimization: Uses AI algorithms for ad serving and optimization, including features like CPA Goal bidding for automatic optimization16.
Limitations of PropellerAds for Crypto Advertisers
PropellerAds's limitations include:
- Lower quality traffic: Some advertisers report that the traffic quality is not as focused or niche-specific, making it harder to achieve good conversion rates
- Potential for bot traffic: Some advertisers have raised concerns about the presence of bot traffic, though PropellerAds claims to have strong anti-bot systems in place
- Limited Targeting: No crypto-specific audience targeting capabilities, making it less effective compared to newer platforms like Blockchain-Ads.
Is Blockchain-Ads a Better Alternative to PropellerAds?
Blockchain-Ads offers several unique features that set it apart from PropellerAds:
- Blockchain-based ad verification and tracking
- Advanced targeting using on-chain data
- AI-assisted campaign creation
- Additional marketing tactics integrated like press releases
In terms of performance, Blockchain-Ads claims to offer higher engagement rates and more precise targeting, potentially leading to better ROI for advertisers.
How to Advertise on the PropellerAds Ad Network
Advertising on PropellerAds is a straightforward process. Here's a step-by-step guide to get you started:
Account Setup Process
To get started with PropellerAds, you'll need to create an advertiser account:
- Visit the PropellerAds website and click on the "Sign Up" button.
- Fill in the required information, including your email address and password.
- Verify your email address by clicking on the link sent to your inbox.
- Once verified, log in to your new PropellerAds account.
Creating Your First Campaign
After setting up your account, you can create your first advertising campaign:
- Log in to your PropellerAds dashboard.
- Click on the "Create Campaign" button.
- Choose your desired ad format (e.g., Push Notifications, Popunder, Interstitial).
- Set your campaign name and select a pricing model (CPC, CPM, or CPA Goal).
- Enter your target URL (the page you want to advertise).
- Create your ad creative:some text
- For Push Notifications: Add a title, description, and image.
- For other formats: Upload your banner or other creative assets.
- Set up targeting options:some text
- Choose your target countries (Geo-targeting).
- Select demographic targeting if desired.
- Set up any additional targeting parameters (e.g., device type, browser).
- Define your budget and bid:some text
- Set your daily or total campaign budget.
- Choose your bid amount based on the pricing model selected.
- Use advanced features if needed:some text
- Enable the Smart Rotator to test multiple creatives.
- Set up Rule-based Optimization for automatic bid adjustments.
- Configure retargeting options if applicable.
Campaign Launch and Payment
Once your campaign is set up, you'll need to fund your account and launch the campaign:
- Click on the "Add Funds" option in your dashboard.
- Choose your preferred payment method:some text
- Bank Card (minimum deposit $100)
- Wire Transfer (minimum deposit $1000)
- Other options: PayPal, UnionPay, Skrill
- Enter the amount you wish to deposit and complete the payment process.
- For credit card payments:some text
- Enter your card details (number, expiration date, CVV).
- Ensure your card supports 3D-Secure for added security.
- Accept the Terms and Conditions and any additional agreements.
- Once your account is funded, review your campaign settings.
- Click the "Launch Campaign" button to start your advertising.
Remember to monitor your campaign performance regularly and make adjustments as needed to optimize your results. PropellerAds offers various tools and features to help you improve your campaign's effectiveness over time.
How Does Advertising on Blockchain-Ads Compare?
Blockchain-Ads offers a better advertising process compared to PropellerAds, as ads are approved super fast. The platform offers several ways to create your ads, including:
- Manual ad creation (self-service)
- AI-assisted ad creation
You can also get a dedicated team to create your ads.
Blockchain-Ads also offers advanced targeting options, which we’ve previously discussed, that include onchain behavior targeting, which you can’t find on PropellerAds.
Conclusion
PropellerAds is awesome for quite a lot of niches. It has also established its name in the industry since its launch back in 2011. But while it may be sufficient for several industries, its broad focus makes it less effective for more niched industries like crypto.
Blockchain-Ads offers better audience matching and targeting for the crypto, finance, and iGaming industries compared to PropellerAds. For advertisers looking for a tried-and-tested platform with a wide reach in the crypto space, Blockchain-Ads is a better choice than PropellerAds.
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