Looking for a versatile push notification and popunder advertising platform? EvaDav positions itself as a comprehensive solution with over 2 billion daily impressions across global markets, promising extensive reach and multiple ad formats for verticals like gambling, dating, and nutra offers.
Sure, EvaDav offers push notifications, in-page push, native ads, and popunders with user-friendly campaign creation and optimization tools. However, performance marketers need to verify if this established network can consistently deliver the precise targeting and high-quality traffic needed for truly profitable campaigns at scale, especially given some of its targeting limitations.
This detailed EvaDav review examines the platform's targeting capabilities, traffic quality, and optimization features while comparing it to Blockchain-Ads to help you make informed decisions about your advertising investments.
What is EvaDav?
EvaDav is a global advertising network that has been operating since 2018, though they were active in the industry before that, primarily selling traffic to other push ad networks via RTB. The platform has evolved to provide both advertisers and publishers with multiple traffic sources and ad formats.
EvaDav offers several advertising solutions:
- Push notifications (starting at $0.01 CPC)
- In-page push ads
- Native ads
- Popunder ads
- Mobile ads
The platform performs best with verticals such as:
- Gambling and Betting
- Dating (Adult + Mainstream)
- Adult offers
- Utilities
- Nutra
- E-Commerce
- Software
- Finance
- Sweepstakes
How Does EvaDav Compare to Blockchain-Ads?
While EvaDav offers solid targeting capabilities and user-friendly optimization features, Blockchain-Ads has emerged as a more sophisticated alternative that addresses key limitations advertisers face with traditional push notification networks.
Blockchain-Ads delivers premium traffic with superior targeting precision and consistent quality across all sources, enhancing the core features EvaDav offers while solving common pain points in performance advertising.
Quick EvaDav vs. Blockchain-Ads comparison:
Which Platform Delivers Better Value?
While EvaDav provides solid functionality for performance marketers, Blockchain-Ads' performance-driven model and advanced targeting capabilities consistently deliver superior results, particularly for verticals like gambling, dating, and finance.
For example, EvaDav offers subscription period targeting which allows you to target users based on when they signed up for push notifications. Blockchain-Ads goes significantly further by using pre-built audiences based on real users' interests and online behaviors, including unique Web3 audience targeting based on portfolio balance and blockchain interactions. This means you can target users who have demonstrated genuine interest in your vertical with much greater precision than what's possible with EvaDav's more basic demographic targeting.
Additionally, while EvaDav has an anti-fraud system, Blockchain-Ads enforces strict quality standards across its entire network through advanced verification processes and real-time traffic quality monitoring, ensuring consistent performance across all traffic sources.
What Are the Pros and Cons of Using EvaDav?
For advertisers considering EvaDav, it's essential to understand both its strengths and limitations to make informed campaign decisions.
Advantages of EvaDav
EvaDav's strongest appeal lies in its straightforward interface and decent traffic quality:
- User-friendly interface with one-page campaign creation
- Fast moderation process (often within minutes)
- Option to target by subscription period (freshness of users)
- Availability of both CPC and CPM pricing models
- Anti-fraud system to ensure traffic quality
- Helpful and responsive customer support
- Audience creation feature for blacklists and whitelists
- Competitive rates for push notification traffic
The platform's campaign creation process is intuitive and straightforward, allowing advertisers to launch campaigns quickly across multiple verticals. The support team is also generally responsive and can provide useful optimization suggestions.
Limitations of EvaDav
Targeting options present significant challenges with EvaDav. Several important targeting capabilities are missing compared to more advanced platforms.
Notable limitations include:
- No device manufacturer or model targeting
- No tablet-specific targeting (only mobile or desktop)
- Limited automated rules (only 2 parameters compared to 7+ on other platforms)
- No integrated tracking solutions
- Statistical reports don't show sources with low click percentages
- Unused funds between $15-20 remain on balance and can't be withdrawn
- One campaign = one creative (requiring multiple campaigns for creative testing)
- Slightly higher bids compared to some competitors
The platform's source-level reporting can also make optimization challenging for advertisers seeking more granular insights into their campaign performance.
Is Blockchain-Ads a Better Alternative to EvaDav?
Blockchain-Ads addresses these limitations through a more sophisticated approach to performance advertising. The platform's advanced targeting system leverages real user behavior patterns and content consumption data, creating precisely targeted campaigns that consistently outperform traditional methods.
Key advantages over EvaDav include:
- Interest-based targeting using actual user engagement patterns
- Web3 audience targeting based on portfolio balance and blockchain interactions
- Pre-built audiences based on content consumption
- Enhanced retargeting capabilities across 248 geographic locations
- Streamlined campaign creation with built-in ad creative builder
- More comprehensive automated optimization tools
- Ability to test multiple creatives within a single campaign
Traffic quality receives particular attention in the Blockchain-Ads system. While push notifications generally have lower fraud rates by nature, Blockchain-Ads maintains strict publisher verification processes and real-time quality monitoring across all its traffic sources. This ensures consistent performance—a crucial factor for advertisers looking to scale campaigns efficiently.
Blockchain-Ads excels in campaign optimization. While EvaDav offers basic automated rules with just two parameters, Blockchain-Ads provides integrated campaign insights that continuously refine targeting and bid strategies, showing which geos and pre-built audiences are performing best in real time.
How to Advertise on the EvaDav Network
Getting started with EvaDav involves a straightforward process with all campaign settings on a single page.
Account Setup Process
- Register on the EvaDav website
- Add funds (minimum $100) via multiple payment methods
- Prepare your tracking with appropriate macros
Campaign Creation Steps
- Click "Create Campaign" and select your ad format (Push, Popunder, Native)
- Fill in campaign details and upload your creative
- Set countries and bids
- Configure targeting options (device, browser, language, ISP, etc.)
- Set campaign limits and budget
- Create audiences (optional for blacklists/whitelists)
- Launch your campaign for moderation
Optimization Process
- Use the Statistics section to analyze campaign performance
- Identify non-performing sources and add them to blacklists
- Create whitelists for top-performing sources
- Analyze campaign metrics including CPL and ROI
- Adjust bids and targeting based on performance data
- Use automated rules for source-level optimization
How Does Advertising on Blockchain-Ads Compare?
Blockchain-Ads brings a refreshingly modern approach to performance advertising through its Google Ads-like interface, making campaign creation intuitive for experienced advertisers. While EvaDav offers a clean interface, Blockchain-Ads streamlines the entire process from ad creation to campaign launch in under 5 minutes with more advanced targeting options.
Streamlined Ad Creation and Campaign Launch
The platform's standout feature is its built-in ad creative builder. This powerful tool eliminates the need for external design resources, letting advertisers quickly create and test multiple ad variations within a single campaign. This contrasts with EvaDav's one-creative-per-campaign approach, which makes creative testing more cumbersome.
Real-Time Performance Insights
Unlike EvaDav's basic reporting that omits sources with low click percentages, Blockchain-Ads provides instant visibility into campaign performance across:
- Geographic locations
- Pre-built audience segments
- Ad creative performance
- Conversion rates by segment
These real-time insights enable advertisers to quickly identify and scale winning combinations while cutting underperforming segments - ensuring every dollar of ad spend is optimized for maximum return.
Built for Scale
Where EvaDav requires separate campaigns for each creative and has limited automated rules, Blockchain-Ads is designed for serious advertisers ready to scale. The platform supports unlimited simultaneous campaigns with comprehensive optimization tools, perfect for testing multiple approaches and scaling winners rapidly.
The platform's infrastructure handles massive campaign volumes without performance degradation, making it ideal for advertisers with substantial budgets looking to capture market share quickly across verticals like gambling, dating, and nutra offers.
Conclusion
EvaDav offers a decent solution for push notification and popunder advertising with its user-friendly interface and responsive support. The platform performs well for basic push campaigns across multiple verticals and provides a straightforward campaign creation process.
However, today's performance marketers need more than just basic functionality - they need precise targeting, advanced audience segmentation, and comprehensive optimization tools to maximize ROI. EvaDav's limitations in targeting options, automated rules, and reporting functionality may restrict campaign performance for more sophisticated advertisers.
Blockchain-Ads modernizes the performance advertising experience with its intuitive interface, powerful creative builder, and ability to launch campaigns in under 5 minutes. For advertisers ready to move beyond EvaDav's basic targeting options and seeking more advanced audience segmentation, Blockchain-Ads provides the scalability and real-time insights needed to capitalize on high-quality traffic at mass scale.
