PWC Case Study

2,541

Total Conversions

$381,150

Total Conversion Value

$23.50

Cost Per Acquisition

5.7x

Return on Ad Spend

Company

PWC

Campaign Type

Sales/Deposit

Industry

Professional Services Firm

Case Timeline

6 weeks

Strategy

Used behavioral and web3 targeting to drive high-value B2B crypto tax conversions.

Campaign Overview

PWC is a global professional services firm that wanted to reach B2B founders, investors, and retail traders seeking crypto tax solutions during tax season. PWC used Blockchain-Ads to precisely target and engage tax-sensitive web3 audiences across multiple regions.

Strategy

The campaign aimed to generate high-value conversions from users actively researching crypto tax, legal, and accounting topics. With a total ad spend of $59,713.50 over a 6-week period, the campaign focused on the US, EU, and Asia, leveraging behavioral and interest-based targeting to maximize relevance and ROI.

Audience Targeting: Strategically targeted Retail Investors and DeFi Protocol Users with established interest in Personal Finance, while prioritizing High Net Worth Individuals who represent the premium audience segment most aligned with PWC's professional services offering.
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Sequential Retargeting: Nurtured leads through personalized creative journeys, moving from initial tax awareness content to specific solution demonstrations, maximizing conversion rates through strategic funnel progression.
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Professional Authority Positioning: Emphasized audit preparedness, regulatory clarity, and global tax compliance messaging to establish PWC as the trusted authority for complex crypto tax situations.

Results

Total Conversions: 2,541
Total Conversion Value: $381,150
Impressions: 19.6 million
Clicks: 75,400

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Inactive-State

Active State

Why It Worked

Pinpoint Behavioral Targeting: Reached users at the exact moment of tax-related research, maximizing relevance and intent.
Sequential Retargeting: Nurtured leads through personalized creative journeys, boosting conversion rates.
Web3-Specific Segmentation: Leveraged Blockchain-Ads' unique ability to combine on-chain and off-chain behavioral data for unmatched audience precision.

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Conclusion

PWC's campaign demonstrates how Blockchain-Ads empowers brands to reach high-value, tax-sensitive audiences with precision. By leveraging behavioral signals and sequential messaging, PWC achieved a strong ROAS and CPA, proving the effectiveness of interest graph marketing for B2B finance in the web3 era.