Invesco Case Study

2,100

Total Conversions

$315,000

Total Value Generated

12.3%

Lead Conversion Rate

4.8x

Return on Ad Spend

Company

Invesco

Campaign Type

Lead Generation

Industry

Investment Management

Case Timeline

60 Days

Strategy

Generated 2,100 qualified leads through advanced behavioral targeting and interest segmentation for tokenized assets and ETF campaigns.

Campaign Overview

Invesco is a global investment management company. The campaign aimed to acquire high-value leads interested in tokenized assets, ETFs, and inflation-hedging strategies. Invesco used Blockchain-Ads to achieve this by leveraging advanced behavioral targeting and interest segmentation. The campaign ran for 60 days with a total ad spend of $50,400.

Strategy

Audience Targeting: Targeted high-risk users, holders, retail investors and, interested in investment, wealth management, and forex trading.

Create Custom Segment: Built intent-based segments using pixels to track financially engaged users on thieir website. Targeted users consuming content on crypto ETFs, DeFi regulation, tokenized bonds, and yield alternatives.

Creative Strategy: Highlighted Invesco’s reputation and the “future of finance” theme to bridge traditional and digital investing.

Retargeting: Re-engaged users who demonstrated financial decision-making but did not initially convert, which contributed to 36% of total leads.

Results

Total Conversions: 2,100
Total Value Generated: $315,000
Lead Conversion Rate: 12.3%
Return on Ad Spend: 4.8x

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Inactive-State

Active State

Why It Worked

Behavioral Targeting: Leveraged real-time, intent-based signals to reach users actively researching financial products.
No Wallet Barrier: Enabled access to a broader audience by targeting based on browsing behavior rather than wallet data.
Retargeting Efficiency: Captured a significant share of conversions from users who showed strong financial intent but needed additional touchpoints.

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Conclusion

Invesco’s campaign with Blockchain-Ads unlocked a scalable segment of financially engaged users by focusing on behavioral and interest-based targeting rather than relying solely on on-chain data. This approach delivered a strong ROAS and high-quality leads, demonstrating the effectiveness of advanced audience segmentation in digital finance advertising.