FXTM Case Study

$120,283

Total Deposits

1,161

Total Conversions

0.40%

Click-Through Rate

4.9x

Return on Ad Spend

Company

FXTM

Campaign Type

Deposit Generation

Industry

Forex Trading

Case Timeline

21 days

Strategy

Used behavioral and Interest-Based targeting to drive high-value forex trader acquisition.

Campaign Overview

FXTM launched a content-driven acquisition campaign with Blockchain-Ads, aiming to drive first time deposits. With an ad spend of approximately $24,480 over a 3 week period, the campaign targeted both English and Spanish-speaking traders to drive new registrations and first-time deposits.

Strategy

Audience Targeting: Targeted forex and investment platforms users interested in forex and trading and investing to reach finance-focused users researching trading opportunities.
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Creative Optimization: Developed mobile-first trading creatives highlighting ultra-low spreads and commission-free trading benefits for user acquisition.
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Retargeting Strategy: Implemented sequential messaging funnel re-engaging bounced registrants with urgency-driven incentive creatives achieving high conversions.
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Campaign Timing: Coordinated campaign launch during peak forex trading hours to maximize audience engagement and conversion opportunities.

Results

Total Deposits: $120,283 in forex deposit volume generated across English and Spanish speaking markets
Total Conversions: 1,161 new trader registrations and first-time deposits from targeted campaign activities
Total Reach: 7.55 million qualified forex trader impressions delivered through behavioral targeting segments
Click-Through Rate: 0.40% engagement rate from impression to click demonstrating strong audience relevance and targeting

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Inactive-State

Active State

Why It Worked

Behavioral Targeting segments including Forex Traders and Perpetual Traders identified users with genuine trading intent beyond demographic targeting
Interest-Based Targeting segments including Forex/FX Finance and Investment/Trading reached users actively researching forex trading opportunities and platforms
Sequential retargeting funnel with urgency-driven creative messaging converted bounced registrants into active depositing traders effectively
Mobile-first creative strategy highlighting commission-free trading aligned perfectly with modern trader preferences and platform usage patterns

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Conclusion

FXTM proved behavioral targeting outperforms demographic targeting for forex trader acquisition in competitive markets. The campaign achieved exceptional deposit volume through precise audience selection and strategic creative optimization. This approach provides a scalable framework for financial services seeking high-intent user acquisition.