Zoomex

Zoomex is a centralized cryptocurrency trading platform established in 2021 and headquartered in Singapore. They wanted to expand their user base and increase trading volume. Zoomex used Blockchain-Ads to achieve their user acquisition goals for their CEX platform.

Campaign Overview

The campaign focused on user acquisition for Zoomex, with a total ad spend of $30,000. The campaign ran for 30 days, aiming to attract new users and encourage first-time deposits. By using Blockchain-Ads, Zoomex sought to optimize its reach and conversion rates within the cryptocurrency trading community.

Strategy

To effectively target potential users, Zoomex employed the following strategies:

• Web3 Audience Targeting: Leveraged pre-built audiences of DeFi traders, ETH holders, and crypto enthusiasts interested in perpetual trading platforms.
• Wallet Targeting: Targeted users with popular wallets such as OKX, Trust, Metamask, Coinbase and Exodus.
• Chain Targeting: Advertised on chains like Ethereum, Solana and Binance Smart Chain to reach a broader audience.
• Competitor Targeting: Tracked users interacting with smart contracts of rival centralized exchanges (Binance, KuCoin, Bybit) to convert experienced traders.

Results

• Impressions: 758,478
• Clicks: 25,615
• Users: 5,180
• First-Time Deposits (FTDs): $182,000

Why It Worked

1. Precise Web3 Targeting: The campaign reached a highly relevant audience of crypto-savvy users by leveraging blockchain-specific targeting parameters.
2. Effective Retargeting: Re-engaging users who previously interacted with ads ensured higher conversion rates and optimized ad spend.
3. Strategic Competitor Targeting: By focusing on users of other CEX platforms, the campaign reached an audience already familiar with centralized trading.

Conclusion

Zoomex's campaign with Blockchain-Ads successfully acquired new users and drove substantial first-time deposits, demonstrating the effectiveness of targeted advertising in the cryptocurrency space. By leveraging Blockchain-Ads' advanced targeting features, Zoomex was able to reach and engage with its desired audience, achieving a notable return on its investment.