ZkEra

ZkEra is a decentralized spot and perpetual trading platform known for its minimal swap charges and zero price impact trades. They wanted to expand their user base and attract high-value traders to their platform. ZkEra utilized Blockchain-Ads to achieve these goals through a highly targeted advertising campaign.

Campaign Overview

The campaign aimed to acquire new users for ZkEra by leveraging Blockchain-Ads' advanced targeting capabilities. With an ad spend of $30,000, the campaign ran for 60 days, focusing on reaching crypto-savvy audiences likely to engage with decentralized exchanges (DEX). The ultimate goal was to drive registrations and first-time deposits (FTDs).

Strategy

• Web3 Audience Targeting: Leveraged pre-built audiences of DeFi traders, ETH holders, High-value players, and Finance Users.
• Wallet Targeting: Targeted users of popular wallets like Metamask, Trust Wallet, and Coinbase Wallet to ensure relevance.
• Portfolio Balance Targeting: Prioritized users with portfolio balances between $1,500 and $10,000 to attract serious traders.
• On-chain Targeting: Focused on users holding ETH tokens and transacting with DeFi projects on Ethereum.
• Competitor Targeting: Tracked users interacting with smart contracts of rival DEXs, including Uniswap and SushiSwap, to convert experienced traders.

Results

• Users Acquired: 5,301
• First-Time Deposits (FTDs): $91,500
• Impressions: 687,787
• Clicks: 23,934

Why It Worked

1. Precise Web3 Targeting: The campaign effectively reached crypto-savvy audiences most likely to engage with ZkEra’s platform.
2. Optimized for High Conversion Rates: Retargeting strategies ensured that potential users were re-engaged and converted efficiently.
3. Alignment with User Profiles: By focusing on wallet types, portfolio balances, and Ethereum users, the campaign successfully attracted high-value traders.

Conclusion

By leveraging Blockchain-Ads' advanced targeting capabilities and optimization tools, ZkEra achieved significant user acquisition results while maintaining a strong ROAS. The campaign demonstrated the power of precision Web3 targeting in driving engagement and deposits for decentralized platforms.

‍