Skillful

Impressions: 7.1M | Clicks: 57,099 | New Unique Token Holders: 1,498 | Conversion Rate: 2.62% | Ad Spend: $10,000.

1,498

New Unique Token Holders

2.62%

Conversion Rate

57,099

Clicks

$30,000

Ad Spend
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Skillful is a personalized AI ecosystem designed to transform simple chatbots into intelligent virtual assistants. They enable users to build smarter AI agents with advanced workflows, memory-driven personalization, secure data privacy, monetization opportunities, and complete control. To enhance their market presence and increase token holders, Skillful utilized Blockchain-Ads to achieve significant campaign results.

Campaign Overview

The campaign aimed to increase the number of unique token holders for Skillful AI's $SKAI token, which is crucial for enhancing the token's perceived value and market cap. With an ad spend of $30,000 over a defined timeframe, Skillful sought to engage high-value crypto traders and build a robust community around their platform.

Strategy

  • Custom Audiences: Developed tailored audience segments based on user interactions with the Skillful platform and related services like Heights AI.
  • Competitors Targeting: Created a custom audience of profiles that have interacted with direct and indirect competitors' smart contracts, including ChatGPT, Google Assistant, and Amazon Alexa
  • On-chain Targeting: Focused on users holding Ethereum (ETH) and AI-related tokens while analyzing their transaction activities with similar projects.

Results

  • New Unique Token Holders: 1,498
  • Impressions: 7.1 million
  • Clicks: 57,099

Why it Worked

  • The use of custom audiences allowed for precise targeting, enhancing engagement rates.
  • Competitors targeting provided insights into user preferences and behaviors, leading to more effective ad placements.
  • On-chain targeting ensured that ads reached users actively engaged in relevant transactions, maximizing conversion potential.

Conclusion

The successful campaign by Skillful AI, utilizing Blockchain-Ads, demonstrates the effectiveness of targeted advertising in driving user engagement and increasing token holders. Skillful AI significantly enhanced its market presence and established a strong community around its innovative platform.

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Company

Skillful

Campaign Type

Token Holder Acquisition

Industry

AI

Case Timeline

30 days

Strategy

Effectively utilized custom audiences and hyper-targeted Web3 campaigns to achieve significant growth in unique token holders.

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