Moonroll

Moonroll is a licensed blockchain-powered crypto casino platform offering NFT-integrated games and transparent gambling experiences. They wanted to acquire high-value Web3 users to scale their player base and increase deposit volume. Here's how they leveraged Blockchain-Ads to achieve this goal effectively.

Campaign Overview

Moonroll invested $60,000 over a 60 Days campaign to attract qualified users to its play-to-earn gambling platform. The primary objective was increasing platform registrations and establishing market presence against established Web3 gambling competitors.

Strategy

• Web3 Audience Targeting: Leveraged pre-built audiences of NFT Collectors, DeFi Traders, and Blockchain Gaming enthusiasts.
• Chain Targeting: Prioritized Solana and Ethereum users, aligning with Moonroll’s primary payment methods.
• Crypto Portfolio Targeting: Targeted wallets with $1,500+ balances to attract high-value gamblers.
• Competitor Targeting: Tracked users interacting with smart contracts of rival Web3 casinos, including Stake and Roobet, to convert active players.
• Retargeting: Re-engaged users who interacted with ads but didn’t register, using dynamic creatives highlighting NFT loot boxes and profit-sharing incentives.

Results

• 8,366 new users were acquired.
• 6.1M+ impressions
• 106,887 clicks

Why It Worked

• Precision Targeting: Blockchain-Ads’ Web3 profiling ensured ads reached users with proven crypto gambling intent.
• Retargeting Efficiency: Re-engagement campaigns converted 12% of initially undecided users.

Conclusion

Moonroll’s campaign demonstrates how Web3-native advertising can efficiently acquire users in competitive verticals like crypto gambling. By combining granular on-chain targeting with retargeting automation, Blockchain-Ads delivered scalable growth while maintaining cost efficiency.