Flare Network

Flare is an EVM-based Layer 1 blockchain designed to enhance blockchain utility by providing decentralized access to high-integrity data from other chains and the internet. They wanted to increase their token holder base and promote the adoption of their native token, FLR. Flare utilized Blockchain-Ads to achieve these goals effectively.

Campaign Overview

The campaign aimed to attract new token holders by leveraging targeted advertising strategies. With an ad spend of $60,000 over 30 days, Flare sought to maximize visibility and engagement within the Web3 community. The primary goal was to onboard new FLR token holders while showcasing the utility of their platform.

Strategy

• Web3 Audience Targeting: Used pre-built audience of crypto-savvy users such as ETH holders, Blockchain Technology and DeFi enthusiasts, DeFi traders, Web3 Natives and Stablecoin Holders.
• Wallet Targeting: Targeted users of popular wallets like Metamask and Coinbase to ensure relevance.
• Chain Targeting: Prioritized Ethereum users transacting with DeFi projects due to its compatibility with Flare's EVM-based infrastructure.
• Portfolio Balance Segmentation: Targeted wallets with $1500–$10,000 balances to attract investors likely to engage with FLR tokens.
• Retargeting & Optimization: Re-engaged users who previously interacted with ads for better conversion rates.

Results

• Impressions: 2,703,221
• Clicks: 23,010
• Token Holders Acquired: 5,210
• Token Amount Acquired: $203,800

Why It Worked

1. Precise Web3 Targeting: The campaign reached a highly relevant audience of crypto enthusiasts and investors using Blockchain-Ads' advanced targeting tools.
2. EVM Compatibility Focus: Highlighting Flare’s EVM-based infrastructure resonated with Ethereum users familiar with similar ecosystems.
3. Cost-Efficiency: The campaign achieved a low cost per acquisition (CPA) by combining optimized targeting and retargeting strategies.

Conclusion

By leveraging Blockchain-Ads’ Web3 targeting capabilities, Flare successfully onboarded over 5,200 new token holders and increased token adoption significantly. This demonstrates the effectiveness of precise targeting in driving growth for blockchain projects.