E Money Network

E Money Network, formerly known as Scallop, is an open-source blockchain framework designed to support EVM-compatible blockchains. They wanted to increase awareness and drive downloads of their wallet. E Money Network used Blockchain-Ads' platform to achieve a significant boost in wallet downloads through a targeted advertising campaign.

Campaign Overview

The campaign goal was to increase awareness and drive downloads of the wallet among crypto enthusiasts. With an ad spend of $30,000, the campaign ran for 30 days, focusing on users interested in blockchain technology and digital finance.

Strategy

• Web3 Audience Targeting: Used prebuilt audiences of users holding BNB tokens and those interested in DeFi and blockchain technology.
• Competitor Targeting: Tracked users interacting with smart contracts of rival wallet providers, including MetaMask and Trust Wallet, to convert active crypto users to the E Money wallet.
• Chain Targeting: The campaign focused on the Balance Smart Chain to align with the $EMYC coin's BEP20 compatibility.
• Retargeting & Optimization: Users who engaged with the ads but didn't download the wallet were retargeted, maximizing conversion opportunities.

Results

• Impressions: 1,453,661
• Clicks: 13,450
• Conversions (Wallet Downloads): 1,566

Why It Worked

The campaign's success can be attributed to several key factors:

• Precise Audience Targeting: Utilizing targeted ads for users holding BNB tokens and those interested in DeFi ensured the campaign reached an engaged audience likely to download the wallet.
• Competitor Engagement: By tracking users interacting with rival wallets like MetaMask and Trust Wallet, E Money Network effectively converted active crypto users to their platform.
• Strategic Chain Focus: Aligning the campaign with the Binance Smart Chain capitalized on the existing user base familiar with the ecosystem.

Conclusion

The targeted advertising campaign successfully increased awareness and downloads of the E Money Network Wallet, demonstrating the effectiveness of precise audience segmentation and strategic targeting in driving user engagement within the cryptocurrency market.