DexWin

DexWin is the first licensed decentralized crypto betting platform, offering an immersive and fast online betting experience with cryptocurrency. They aimed to increase brand visibility and drive traffic to the platform through targeted advertising. To achieve this, DexWin utilized the Blockchain-Ads platform to reach their desired audience effectively.

Campaign Overview

DexWin's campaign focused on user acquisition in the gambling niche, specifically targeting potential users interested in crypto betting. The campaign had a budget of $30,000 and ran 30 days. The primary goal was to acquire new users and drive first-time deposits.

Strategy

To achieve their objectives, DexWin employed the following strategies using Blockchain-Ads:

• Web3 Audience Targeting: Leveraged pre-built audiences of Sports Betting enthusiasts, Crypto News followers, DeFi traders, and NFT Collectors.
• On-chain Targeting: Focused on users holding USDT and transacting with DeFi projects on Polygon, Solana, Arbitrum, and Avalanche chains.
• Wallet Targeting: Engaged users of popular wallets like Metamask, Trust Wallet, and Coinbase Wallet for seamless integration.
• Retargeting & Optimization: Re-engaged users who had previously interacted with DexWin ads to maximize conversion rates.

Results

• Number of Players Acquired: 2,210
• First Time Deposit Amount: $83,800
• Impressions: 2,703,221
• Clicks: 13,010

Why it Worked

• Precise Targeting: DexWin targeted Web3 audiences and wallet users who were acquainted with crypto transactions, improving engagement.
• Optimized User Experience: The use of Polygon and seamless wallet integration provided a smooth user experience, encouraging more users to make deposits.
• Retargeting Strategy: Re-engaging users who had shown initial interest helped convert them into active participants on the platform.

Conclusion

DexWin's campaign with Blockchain-Ads successfully acquired new users and drove significant first-time deposits, demonstrating the effectiveness of targeted Web3 advertising in the crypto betting space. By leveraging Blockchain-Ads' capabilities, DexWin was able to reach and engage their target audience efficiently, achieving a strong return on investment.

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