Crudo Protocol

Crudo Protocol operates a blockchain-based energy trading platform that tokenizes oil reserves and renewable energy assets, enabling fractional ownership through decentralized smart contracts. The project owners sought to boost its token presale through a targeted advertising campaign. This case study examines how Crudo Protocol leveraged Blockchain-Ads' platform to reach potential investors and drive participation in their token presale.

Campaign Overview

Crudo Protocol invested $30,000 in a comprehensive advertising campaign aimed at promoting their token presale. The 30-day campaign focused on attracting potential investors for the $CRUDO presale event.

Strategy

The campaign team employed a creative sequence following a 3-stage ad funnel: educational → social proof → urgency. They employed the following Web3 targeting parameters to ensure their message got across effectively:

• Web3 Audience Targeting: Built a custom audience of users who have participated in token presales or initial coin offerings (ICOs) in the past
• Competitor Targeting: Tracked users interacting with energy token platforms, including PowerLedger and WePower, to convert eco-conscious investors.
• Portfolio Balance: Targeted users with $1,500 to $10,000 portfolio balances to attract investors likely to buy in the presale.
• Retargeting: Leveraged retargeting capabilities to re-engage users who showed initial interest but didn't complete the presale process

Results

• 1,369 completed token purchases
• Generated $152,342 in $CRUDO sales
• 844,919 total impressions across Web3 platforms
• 21,494 clicks to presale portal

Why it Worked

1. Precision Targeting: Combined wallet history + chain activity data identified investors most likely to participate in early-stage projects.
2. Platform Network Effects: Blockchain-Ads' access to 12M+ profiled Web3 users enabled efficient scaling.
3. Retargeting Strategy: Using  Blockchain-Ads' retargeting capabilities, the team identified and reengaged prospects who abandoned presale flows with urgency-driven CTAs, which increased conversion rates by 38%.

Conclusion

This is just one of the campaigns that Crudo Protocol is running on Blochain-Ads. Crudo Protocol's campaign showcases the potential of targeted advertising in the blockchain space. It shows how using a specialized advertising platform to reach and engage the right audience can provide great results for any crypto project.