Achieved $5M in monthly NFT sales with precise targeting of NEAR-based collectors.

Paras is an NFT marketplace on the NEAR blockchain specializing in collectible cards. In a bid to scale NFT sales, Paras needed to specifically target NEAR token holders with a known interest in NFTs and track on-chain transactions that occurred outside their website. As such, using the Web3 targeting features on Blockchain-Ads networks to run a promotion campaign became essential. The result was a highly efficient campaign that attracted massive NFT sales, new collectors, and tons of unique website visitors.

The Goal/Campaign Overview

Paras' primary aim was to drive NFT sales and attract serious collectors while growing its user base on the NEAR blockchain. The campaign ran for 90 days with an ad spend of $90,000, leveraging wallet-based targeting to reach active NEAR users.

The Strategy

• Custom Audiences: Created bespoke audiences based on NEAR wallet holders with recent on-chain activity, high transaction frequency, and NFT purchase history.
• Crypto Portfolio Targeting: Focused on users with large portfolio sizes, particularly those holding NEAR tokens and other NFT-related assets.
• Web3 Audience Targeting: Utilized pre-built audiences of NEAR holders, NFT collectors, Web3 natives, and high-value players.
• On-Chain Tracking & Reporting: Paras measured results by monitoring actual NFT sales on the NEAR blockchain using Web3-based pixel tracking on Blockchain-Ads.

The Results

• $5,000,000 in NFT Sales (Within 30 Days): A remarkable jump from the initial $40K sales figure.
• 12,000+ New Collectors: Proven interest in building robust NFT portfolios on NEAR.
• 300,000 Unique Website Visitors: A testament to expanded brand awareness and interest.

This surge in transaction volume aligned with NEAR’s broader push to reach 10 million wallets in 90 days, underscoring the chain’s growing prominence.

Why It Worked

1. Granular Wallet Targeting: By focusing on NEAR wallets and analyzing NFT trading behavior, Paras ensured that every impression reached likely buyers.
2. On-Chain Attribution: Relying on transactions recorded directly on the NEAR blockchain eliminated the usual conversion-tracking hurdles that occur in Web2.

The Takeaway

Paras proved that a hyper-targeted campaign using wallet-level insights can unlock exponential growth in NFT sales. With $5M in monthly volume and 12,000 new collectors in just 90 days, the NEAR NFT Marketplace set a strong precedent for how on-chain strategies can dramatically boost sales in emerging Web3 ecosystems.