Total Impressions: 908,556 | Click-Through Rate (CTR): 4.53% | Players: 3,101 | Cost Per Acquisition (CPA): $19.35

CasinoRewards.com is a leading online casino loyalty program that connects players to a network of over 30 reputable online casinos. They wanted to acquire new users and expand their player base. The platform used Blockchain-Ads to achieve this goal effectively.

Campaign Overview

CasinoRewards.com launched a user acquisition campaign with a budget of $60,000. The campaign aimed to attract new players by leveraging targeted advertising strategies within the gambling niche.

Strategy

• Web3 Audience Targeting: Leveraged pre-built audiences of high-value players, sports betting enthusiasts, PlayToEarn gamers, and Web3 natives.
• On-chain Targeting: Focused on users holding gambling tokens and transacting with blockchain gaming projects.
• Competitor Targeting: Tracked users interacting with smart contracts of rival online casinos to convert active gamblers.
• Retargeting & Optimization: Re-engaged users who interacted with the ads but did not convert initially, optimizing ad placements for better performance.

Results

• Users Acquired: 3,101
• Impressions: 908,556
• Clicks: 41,120

Why it Worked

1. Precise Targeting: Leveraging Blockchain-Ads' advanced Web3 targeting tools ensured the campaign reached crypto-savvy gamblers who were more likely to convert.
2. Data-Driven Optimization: Real-time analytics allowed for continuous improvement of ad performance during the campaign.
3. High Network Reach: Access to over 12 million profiled Web3 users ensured broad exposure to relevant audiences.

Conclusion

By using Blockchain-Ads' advanced targeting tools and optimization features, CasinoRewards.com successfully acquired over 3,100 new users at an efficient CPA of $19.35. This campaign demonstrates how precise Web3 targeting can drive impactful results in the online gambling sector.