Impressions: 7.1M | Clicks: 57,099 | New Unique Token Holders: 1,498 | Conversion Rate: 2.62% | Ad Spend: $10,000.

Skillful is a personalized AI ecosystem designed to transform simple chatbots into intelligent virtual assistants. They enable users to build smarter AI agents with advanced workflows, memory-driven personalization, secure data privacy, monetization opportunities, and complete control. To enhance their market presence and increase token holders, Skillful utilized Blockchain-Ads to achieve significant campaign results.

Campaign Overview

The campaign aimed to increase the number of unique token holders for Skillful AI's $SKAI token, which is crucial for enhancing the token's perceived value and market cap. With an ad spend of $30,000 over a defined timeframe, Skillful sought to engage high-value crypto traders and build a robust community around their platform.

Strategy

• Custom Audiences: Developed tailored audience segments based on user interactions with the Skillful platform and related services like Heights AI.
• Competitors Targeting: Created a custom audience of profiles based on the interest graph. People who have interacted with direct and indirect competitors' such as ChatGPT, Google Assistant, and Amazon Alexa
• On-chain Targeting: Focused on users holding Ethereum (ETH) and AI-related tokens while analyzing their transaction activities with similar projects.

Results

• New Unique Token Holders: 1,498
• Impressions: 7.1 million
• Clicks: 57,099

Why it Worked

• The use of custom audiences allowed for precise targeting, enhancing engagement rates.
• Competitors targeting provided insights into user preferences and behaviors, leading to more effective ad placements.
• On-chain targeting ensured that ads reached users actively engaged in relevant transactions, maximizing conversion potential.

Conclusion

The successful campaign by Skillful AI, utilizing Blockchain-Ads, demonstrates the effectiveness of targeted advertising in driving user engagement and increasing token holders. Skillful AI significantly enhanced its market presence and established a strong community around its innovative platform.

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